SaaStr

JUNE 25, 2023

Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals. In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr Annual 2023?

Scale 169

Scale Engineering Churn Enterprise 169

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Do we need to make any product changes?

Scale 174

Scale Strategy Marketing Sales 174

SaaStr

NOVEMBER 11, 2020

The usefulness of the product came secondary to the attractiveness of the product brief. Usage and adoption of the product matter the most. There is a shift in customers needing demonstration before talking, with early access to the product becoming the lay of the land. But there is more to it than customer acquisition.

Scale 168

Scale Sales Acquisition Consulting 168

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. This is one of the most important questions for founders to answer as they prepare to launch a product. What is your product? .

New CTO 191

New CTO CTO Scale Innovation 191

Frontegg

FEBRUARY 25, 2021

I call it the “Cyber of 2015”, the “Machine Learning of 2020”… well you get the idea — Everyone’s talking about Product Led Growth as the hottest topic around. The usual consensus behind generating growth, pipeline, and customers is that Marketing drives leads, Sales run the show, and all is well in the world.

Sales Hiring 98

Sales Hiring Machine Learning Artificial Intelligence Technical Support 98

ChurnZero

FEBRUARY 1, 2022

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. We’ll help answer the question, “ What is product-led growth ?”

Customer Success 98

Customer Success Scale Strategy Retention 98

User Pilot

FEBRUARY 15, 2023

Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.

Onboarding 98

Onboarding Education Engagement Social Media 98

Sujan Patel

JANUARY 13, 2020

A few I’ve seen in my time include “digital marketing,” “conversational marketing,” “growth hacking” and “viral loops,” but there’s another hyped-up phrase making the rounds these days: Product-led growth. Blogs are going up on the subject, and […]. The post What the Heck is Product-Led Growth?

Growth Hacking 122

Growth Hacking Marketing SaaS 122

SaaStr

DECEMBER 20, 2022

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . Product-led Motion De-risks the Revenue Model.

Revenue 130

Revenue Marketing Sales Mobile 130

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone.

Scale 223

Scale Trends Enterprise Startup 223

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

AI 207

AI Startup Trends Customer Success 207

ChurnZero

FEBRUARY 1, 2022

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. We’ll help answer the question, “ What is product-led growth ?”

Customer Success 52

Customer Success Scale Retention Acquisition 52

ChurnZero

FEBRUARY 1, 2022

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. We’ll help answer the question, “ What is product-led growth ?”

Customer Success 52

Customer Success Scale Strategy Retention 52

SaaStr

MARCH 3, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tech and Startups Have Changed. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Do Founders Still Come Last?

Generative AI 209

Generative AI AI Startup Pricing 209

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Technical Review 98

Technical Review Management Leadership Systems Review 98

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Product-led growth is something, interestingly enough, that I’ve been doing my whole career. And, wonderful products.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

JANUARY 28, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Venture Backed or Bootstrapped? Just Raise One Round My Best Advice for 2024: Work Harder Beware The Overly Self-Promotional CMO (and CRO) Product-Led Growth Is Great. There’s a Third Way.

Scale 193

Scale AI Cloud Enterprise 193

OpenView Labs

DECEMBER 13, 2019

2019 was the year of the End User and the rise of Product Led Growth. We had some of the top PLG leaders from organizations like Zapier, Dropbox, Atlassian, Expensify, Calendly, SendGrid, GitLab and more contribute to our blog and our podcast. What is Product Led Growth? What is product led growth?

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

JANUARY 21, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Venture Backed or Bootstrapped? 5 Interesting Learnings from SmartSheet at $1 Billion in ARR Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important. There’s a Third Way.

AI 189

AI Enterprise Customer Success Retention 189

SaaStr

MARCH 19, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Three Valuation Lows in SaaS: 2013, 2016, and 2022 5 Interesting Learnings from Doximity at $450,000,000 in ARR Is Cold Calling Dead? SaaStr 642: Founder-Led Enterprise Sales: Failure Points on the Path to $100m ARR  2.

Scale 198

Scale Enterprise Churn Startup 198

SaaStr

MARCH 10, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How Revenue Multiples Really Fall After Each VC Round The Capital Everyone is Regretting Right Now is the “Free” Capital What’s the #1 Most Important Thing in Pricing A New SaaS Product?

Generative AI 148

Generative AI AI Pricing SaaS 148

SaaStr

MARCH 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The 48 Types of VP Sales. When You Fall Out of Product-Market Fit Is Cold Calling Dead? SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  2.

AWS 177

AWS Scale Sales Hiring SMB 177

SaaStr

MARCH 12, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated) The 8 Signs of a Failing Sales Rep. Each week, we round up our most popular content so you can catch up on anything you may have missed.

Scale 186

Scale SMB Sales Scaling 186

OPEXEngine

APRIL 5, 2022

This brings me to the topic of Product Led Growth. Driven by the successes of companies like Slack, Zoom, Calendly, and Dropbox, Product Led Growth—or PLG—is being viewed by some as the new, better, standard for software business models. What is Product Led Growth? Blake Bartlett.

Development Team Review 52

Development Team Review Software Review Systems Review Underperforming Technical Team 52

SaaStr

FEBRUARY 19, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Salesforce Ventures: Only 150 Private SaaS Companies Have Hit $100,000,000 in ARR Want Happy Customers? SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed  2.

Scale 194

Scale Venture Capital Startup Retention 194

SaaStr

JANUARY 7, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Beginning of The End of Customer Success, SDRs, and Support Agents A Low Burn Multiple is Great. How IBM Sees AI Changing the Game for Companies of All Sizes We End the Year at All-Time Lows for SaaS Growth.

Venture Capital 218

Venture Capital Scale AI Customer Success 218

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth.

Scale 214

Scale Sales Hiring Strategy Marketing 214

OpenView Labs

MAY 27, 2020

And now, of course, they’re synonymous with growth—they’ve built a highly engaged audience of over six million people between their blog visitors and their social connections, considered to be the largest in the software industry. Related: Peek Inside HubSpot’s Multi-Million Dollar SaaS Growth Strategy ].

B2B 52

B2B Acquisition Metrics Engineering 52

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

JANUARY 9, 2022

Top Blog Posts This Week: Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x What’s Changed in Product-led Growth with Calendly CMO Patrick Moran. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise. More Than a Good Rep.

Scale 255

Scale Innovation Scaling Enterprise 255

SaaStr

AUGUST 19, 2023

Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. We recommend them to any B2B company that is looking to launch or streamline its podcast production.

Software 186

Software Business Social Media Government 186

SaaStr

FEBRUARY 27, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: As You Scale, About Half Your Team Will Be in Sales and Marketing. SaaStr 530: The Top 20 Learnings in Product-Led Growth with SaaStr CEO and Founder Jason Lemkin. Dear SaaStr: I Think My Boss is Going to Hire a VP Above Me.

Scale 233

Scale Sales Hiring SMB Sales Enablement 233

SaaStr

JUNE 26, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Be Careful Hiring “Dualies” — Folks That Are a VP of More Than One Thing. SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen. Big Companies Don’t Churn.

CTO Hire 212

CTO Hire CTO Sales Hiring Scale 212

SaaStr

MARCH 20, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: A Few VP of Sales Personas to Stay Far Away From. SaaStr 538: Product-Led Growth: Panacea or Boondoggle? Product-Led Growth: Panacea or Boondoggle? Top Podcasts This Week: 1. Top Videos This Week: 1.

CTO 203

CTO Scale Sales Startup 203

SaaStr

FEBRUARY 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Ode to the $100,000,000 Exit The Sales Rep Making $500,000 That Was Angry About His Base Salary Want Happy Customers? SaaStr 636: Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton  2.

CTO 175

CTO Scale Interviewing Retention 175

SaaStr

FEBRUARY 20, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman. SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan.

SMB 214

SMB Scale Marketing Sales 214

SaaStr

FEBRUARY 5, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Dear SaaStr: Is It OK to Fly First Class to Close A Big 7 Figure Deal? SaaStr 630: Sales-led vs. Product-led? Balancing Hyper Growth with Risk: Secrets to Scaling with Brex’s COO and Alloy’s CRO 5.

Sales Recruiting 183

Sales Recruiting Sales Hiring Scale Venture Capital 183