SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. Meanwhile, many of Hubspot’s smaller clients (the 1-10 segment) require product-led motions, where direct revenue may pile up slowly in the early days. The Potential of Free.

Scale 213

Scale SMB Scaling Innovation 213

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Let’s get into it. Austin’s F1 track.

Scale 94

Scale AI Search Social Media AI 94

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 105

Scale Sales Software Review Retention 105

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Userpilot is a product growth platform.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript.

B2C 275

B2C Scale Consulting Software Review 275

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Sales Hiring 244

Sales Hiring Sales Recruiting Scale Headcount 244

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. This is one of the most important questions for founders to answer as they prepare to launch a product. What is your product? .

New CTO 191

New CTO CTO Scale Innovation 191

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io. That’s important.

Scale 192

Scale Sales Hiring AI Banking 192

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company. The takeaway?

Payment Methods 185

Payment Methods Acquisition Scale Payments 185

SaaStr

DECEMBER 1, 2021

The total number of unique products…that a company buys on average, just in the first half of this year is higher than we’ve ever seen –– on average, 124 software products per company,” says Malko. . Yet with this rapid growth comes significant changes in the approach buyers take to purchasing SaaS products.

Software Review 229

Software Review SMB Enterprise Software 229

SaaStr

NOVEMBER 15, 2022

For many, it’s proven to be a year of growth and resiliency. The shift to using SaaS metrics as a common language led to a common definition of what a great cloud business should look like. However, it’s growing more apparent in recent years that this monolith does not accurately measure every company’s growth and efficiency.

Metrics 204

Metrics Machine Learning Artificial Intelligence Technical Review 204

Tom Tunguz

FEBRUARY 2, 2022

Beforehand, I read his book Tape Sucks , watched some of his videos on YouTube, and read his blog posts. After few minutes, I couldn’t deny his unique passion for growth and scale. Frank told me most companies don’t focus enough; that there’s only one priority for him: growth. Were they thrilled with it?

Sales Hiring 231

Sales Hiring Scale Leadership Engineering 231

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? Let’s look at Miro as an example. Gong is a good example. The lesson learned? That works great!

Scale 181

Scale Enterprise readiness compliance Enterprise 181

SaaStr

AUGUST 26, 2020

Founder-led sales generally stops scaling around $1m-$2m ARR. But you see growth start to decline in new bookings, that's a sign. To stick with founder-led sales longer than most folks do, i.e. past $1.5m-$2m ARR or so. This is the trap I find a lot of CEOs with early product-market fit fall into. — Jason ?BeKind?

Sales Hiring 276

Sales Hiring Sales Recruiting Scale Sales 276

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009.

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products. It keeps the product fresh and users engaged.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

MARCH 12, 2021

A very early example of product-led growth of a product that is inherently viral, albeit with a lower viral coefficient than some apps: Go long, folks!! The post 5 SaaS Companies Founded in the ’90s … That Are Worth Billions Today appeared first on SaaStr.

SaaS 272

SaaS B2B Enterprise Revenue 272

User Pilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Strategy 98

Strategy Marketing Scale Software Review 98

Kellblog

AUGUST 18, 2023

I put blog ideas into a to-write folder which today contains more than 300 files full of brain dumps, outlines, and rants, all in various forms of disrepair. In that folder, there are 21 posts with PLG (product-led growth) in the draft copy and 5 with PLG in the title. It’s my process.

Benchmarks 75

Benchmarks Systems Review Enterprise Software Review 75

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

Onboarding 98

Onboarding VP of Engineering SaaS Consulting 98

SaaStr

OCTOBER 24, 2022

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Twilio, for example, built a next-generation telecom through an API.

Underperforming Technical Team 172

Underperforming Technical Team Outsourced Development Development Part-Time VPE 172

SaaStr

MAY 19, 2022

Along the way, there are key decisions and behaviors which drive the growth to multi-billion dollars. Jeff has led the growth of a remote, bootstrapped company over the past 16+ years of building 1Password. Building a great product. Supporting your customers is a crucial component of building a great product.

Development Team Review 226

Development Team Review B2C Compensation Technical Review 226

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

SaaStr

FEBRUARY 20, 2024

So, they started saying, “Territories killed rep productivity.” Or if you’re utilizing a product-led growth model, this works too once you start to inject sales. Make sure you can show what productivity looks like and what the right production levels are. Understand how reps are working your accounts.

Scale 201

Scale Sales Marketing Construction 201

SaaStr

JANUARY 19, 2023

For startups, a successful business partnership could mean access to new products, the opportunity to reach new markets, or increase customer loyalty. In this session, Kange Kaneene, VP at SAP.iO Looking at revenue as the primary scale makes sense from an outside perspective.

Technical Review 201

Technical Review Startup Scale Software Review 201

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . Recognizing the current state of your product’s market is the first step to conquering it. Testing is at the heart of growth marketing.

Social Media 194

Social Media B2C Marketing B2B 194

SaaStr

FEBRUARY 6, 2023

More people are adopting cloud-based products across industries leading to rapid digital transformation and SaaS hypergrowth. TripActions is a late-stage growth company valued at 7.25 For example, Netflix made videos obsolete and brought streaming directly into homes. For example, TripActions started seven years ago.

Travel 166

Travel Scale Management Marketplace as a Service 166

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. A laser-sharp focus on the ideal client led these businesses to success. .

Payments 177

Payments Payment Methods Embedded Payments Scale 177

User Pilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. That’s a surefire sign of a product-led company.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

User Pilot

AUGUST 10, 2023

In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. Adopting a product-led growth strategy to improve customer retention and maximize customer lifetime value. The average CAC varies across industries.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. For example, closed-loop analytics can provide key insights from the sales to the marketing team, including where leads are coming from, whether or not they convert, and what drove their purchase decision.

Data 98

Data SaaS Sales Funnel Acquisition 98

SaaStr

JANUARY 10, 2024

Ryan Carlson, Former CMO at Okta added, “Everybody thinks about marketing as ‘I’m launching this product or I’m launching this company or I’m trying to get buzz, get recognition, get awareness. During their recent hyper-growth phase, Rick Schultz CMO at Databricks hired a lot of marketers.

Sales Hiring 235

Sales Hiring Scale Technical Review Leadership 235

SaaStr

OCTOBER 7, 2022

For example, Zoom, a cloud-based video conferencing platform, grew tremendously and emerged as one of the most prominent corporate success stories. Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. Founder-led funds have also had an impact on the state of the market.

Venture Capital 197

Venture Capital Marketing Startup Construction 197

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Trials can be tricky.

SaaS Payments 97

SaaS Payments Payment Methods Strategy Payment Solutions 97

SaaStr

NOVEMBER 24, 2021

“We are misaligning our customers with our product because of the pricing model because we’re raising the price. If you ask any SaaS founder what differentiates their product, they would likely rattle off answers they have at the ready. Copy your entire product. Roberge recommends starting with product-market fit.

Sales Hiring 180

Sales Hiring Scale Compensation Sales 180