SaaStr

NOVEMBER 8, 2021

While the entire Battery Ventures’ OpenCloud 2021 deck is worth reading, I wanted to call out 4 specific OpenCloud 2021 slides for the Self-Taught Founder: #1 – Top of Funnel Conversion Rule of 20s. Not that bad – 4% of the top of your funnel become active users. of the top of the funnel become paid users!

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SaaStr

JUNE 28, 2023

And interesting to see they are growing the top of the funnel, Free, faster than Paid: #3. PLG and Self-Serve models aren’t always cheaper, and SEMRush is an example. This math is never as straightforward as it looks, depending on how valuable the Free edition is, and how aggressive the “choke” from Free to Paid is.

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User Pilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. PLG is cost-efficient and promotes retention and long-term growth. Product-led sales (PLS) combines PLG and SLG tactics. Talking of retention , it’s one of the cornerstones of PLG. Let’s dive right in!

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Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. You can read the full HubSpot blog here , encapsulating the entire scope on how to effectively take value from the freemium model. Set the right product limitations for your free account.

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Tom Tunguz

DECEMBER 28, 2021

Wallets are the gateway to crypto and have funneled millions into consumer apps that have driven web3 adoption. The result of all a supremely rational artificial cerebrum: type in a few key sentences into a GPT-3 powered app, click a button, and a blog post pops out. Metamask counts 10m MAU and Phantom is at 1.5m MAU growing quickly.

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User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. What does PLG stand for in marketing?

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SaaStr

SEPTEMBER 8, 2022

I’d invested in a PLG-first company that was transitioning at millions in revenue to being more sales-led. The VP of Sales reaches out to more prospects in the funnel. So I remember the first time I saw a CEO fire their entire revenue team. And the VP of Sales and Marketing were … well … pretty good. But not great.

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SaaStr

DECEMBER 20, 2022

You can leverage data and intelligence coming from the product to create a magical moment for the sales folks down the funnel and even for other companies within the platform. Create a Unifying Go-To-Market Strategy around the PLG to PLS Shift. Those signals, over time, can lead to something great. . Think expansive!

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OpenView Labs

DECEMBER 13, 2019

We had some of the top PLG leaders from organizations like Zapier, Dropbox, Atlassian, Expensify, Calendly, SendGrid, GitLab and more contribute to our blog and our podcast. The Ultimate SaaS Funnel Guide. Funnel conversion is fundamental for SaaS growth. Expansion Saas Benchmarks Data Explorer. Check it out!

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User Pilot

NOVEMBER 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Everyone in the SaaS world has heard about product-led growth (PLG). PLG is what every SaaS company is currently aiming for. Product adoption is an important step towards PLG. That’s the dream, right?

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User Pilot

MARCH 9, 2023

With user behavior analytics , you can map out how users navigate the product (Paths), track their progress toward activation ( Funnels ), and keep a pulse on Retention. This can help you identify the happy path to conversion or activation, or build funnel charts. Appcues review.

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Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

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SaaStr

DECEMBER 20, 2023

The intersection that creates friction between these PLG and Enterprise motions is having a large sales team of AE’s who would theoretically capture the free trial signups as a lead, do a demo, and get a sale. Growing Sales in Enterprise and PLG, in ZoomInfo’s experience, doesn’t create a lot of conflict.

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SaaStr

SEPTEMBER 12, 2019

So what is PLG? So what is PLG? ” So it’s not just me standing here telling you this, it’s not our content blog, it’s a bunch of really important companies that have done really great things recently. I don’t have time to go into a deep PLG conversation. Oh my God, that’s awesome.

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Hull

SEPTEMBER 1, 2020

This guest blog post was written by Aazar Shad, Head of Growth at Userpilot. But you can’t do it with top of the funnel marketing or sales anymore. Product-led growth (PLG) is the term used when your product is the primary driver of customer acquisition. Here’s the harsh truth.

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SaaStr

FEBRUARY 15, 2023

What do some of the most successful PLG companies have in common? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Team: Similar to scattered data, PLG companies often bifurcate their growth funnel.

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User Pilot

APRIL 30, 2024

But does it work well for all types of companies and are there any mistakes jeopardizing your chances of achieving PLG success ? The main mistake companies make is that they approach PLG on a surface level. They fail to focus on the product-led organization on which PLG depends. PLG is only half of the story.

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User Pilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. To learn how to use Userpilot to implement the PLG playbook, book the demo!

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SmartKarrot

MARCH 25, 2022

It has been iterated time and again that PLG (product-led growth) may not be for everyone. The PLG model brings the teams together to work on continuous improvement of the product. All these together lead to continual improvement of the product, and thus, PLG becomes an efficient way to acquire and retain customers.

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Mucker Capital

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Are there types of companies, market segments, industries, or business models where PLG does not make sense? That is a natural hurdle for PLG motion.

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OpenView Labs

MARCH 30, 2020

In fact, as analytics expert Avinash Kaushik writes on his blog , choosing the wrong ones can create “sub optimal, tear-inducing outcomes that will, slowly over time, bleed the business to death.”. Natural Rate of Growth is the newest SaaS Metric we measure at OpenView, because it was designed specifically with PLG businesses in mind.

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SmartKarrot

MARCH 15, 2022

PLG or product-led growth also leads to shorter sales cycles, automates user acquisition, and aids in onboarding. Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. The sales process is the most important part of the funnel and hence there is great alignment between teams.

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Intercom, Inc.

JANUARY 11, 2023

For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. For the past seven years, Francis has partnered with many PLG companies and learned what has worked well and what hasn’t. The various funnels of a PLG business.

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User Pilot

AUGUST 31, 2023

Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. Customer acquisition funnel in SaaS SaaS products are typically more complex and require extra research and consideration from potential customers, so the SaaS sales funnel differs from what’s obtainable in other businesses.

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SaaStr

FEBRUARY 1, 2024

PLG-bottoms-up-self-serve growth is when your product is so intuitive and user-friendly that people can sign up and use it on their own. A PLG (product-led growth) motion requires a real focus on product, analytics, and growth-minded marketers who can take this vision and make it happen. There’s minimal human intervention.

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User Pilot

APRIL 30, 2024

You can leverage this value in your PLG motion to acquire new customers, improve conversions to paid plans, and drive account expansion. Product-led blog posts (MOFU and BOFU). The analytics features like Funnels and Paths can also help you spot and remove friction from the user journey. Funnel analysis in Userpilot.

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User Pilot

FEBRUARY 9, 2023

In our comprehensive guide, we discuss what PLG is and how it’s different from other models. This is how they’re different from PLG which focuses on ensuring constant customer satisfaction to maximize their lifetime value. PLG strategies allow companies to scale faster and with smaller resources thanks to self-service.

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SaaStr

DECEMBER 22, 2021

If you’re in SaaS, you know the phrase product-led growth, or PLG—and it’s not going away any time soon. But PLG and virality aren’t necessarily the same thing. But PLG and virality aren’t necessarily the same thing. If you have hot leads moving through the funnel quickly, let those leads convert on their own.

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OpenView Labs

JANUARY 14, 2020

The next frontier of go-to-market is Product Led Growth (PLG). Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. PLG Overview & Best Practices. Let us know in the comments!

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ProfitWell

MAY 13, 2020

A conversation with Wes Bush, a PLG pro at PLI. He’s also Principal of the Product-Led Institute (PLI), an initiative to advance the practice of product-led growth (PLG) through online education, events, and research. But if we back up for a minute, though, let’s first look at the powers of PLG. Finding patterns in PLG.

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User Pilot

AUGUST 30, 2023

The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. That’s where retention marketing comes in.

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User Pilot

SEPTEMBER 1, 2021

I would rather say: “It’s cheaper to maximize your funnel’s conversion than add more people into the funnel!”. According to OpenView’s research, the best PLG companies activate 33% of their users. This blog post is all about building the perfect engagement funnel so you can increase your activation rate.

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Kellblog

FEBRUARY 2, 2023

PLG momentum builds. I think PLG momentum built — and peaked — in 2022. PLG is a good strategy for certain categories, but VCs have a tendency, with all good intentions, to ram strategies down the throats of portfolio companies. As it turns out, PLG is like Nebraska : “honestly, it’s not for everyone.”

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CustomerSuccessBox

MARCH 14, 2022

Figuring out how to convert those leads by moving them through the funnel while generating a good user experience is even more difficult. blog, webinar sign-ups, form submissions, page views, etc.), The previous approach does not work for PLG (product-led-growth) SaaS enterprises that allow users to “try before they buy.”

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User Pilot

AUGUST 30, 2023

The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. That's where retention marketing comes in.

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SaaStr

AUGUST 19, 2022

But now we’re getting into the problem of not enough top of funnel. Because we all see this somewhere between one and 5 million in ARR, is the initial motions, blog posts, the type of events we did, the type of outbound we did, the type of paid ads we did on Facebook, or sometimes wow, even Google or others. So 8K a month in MRR.

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Intercom, Inc.

NOVEMBER 30, 2022

So we got our blog posts and our Twitter threads, and even a few ropey TikToks. Sign-up method: Self-serve & PLG vs sales-led and account managed. By resisting that temptation, you’re able to focus on improving the funnel the way it is, and simplifying what’s already good about your business.

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