SaaStr

MARCH 16, 2022

Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. tip their toes in new growth strategies.

New CTO 195

New CTO CTO Scale Innovation 195

SaaStr

JULY 18, 2022

Co-founder and CEO of Plato, Quong Hoang, the #1 mentoring platform for engineering leaders , helped moderate a discussion between CTO of Change.org, Elaine Zhou, and Head of Engineering at Notion, Michael Manapat, on this subject. How do they sufficiently value and compensate an engineer’s skills in such a competitive market?

CTO Coach 212

CTO Coach CTO Hire New CTO CTO 212

SaaStr

MAY 27, 2024

To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. The market is flooded with capital, leading to higher valuations and unrealistic expectations. He was surprised that both Sales Loft and Outreach were able to survive and win significant market share.

CTO Hire 176

CTO Hire Development Team Review Software Review Technical Review 176

SaaStr

JULY 31, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it. And 3 Things Not to Worry So Much About.

New CTO 233

New CTO CTO SMB Venture Capital 233

SaaStr

JUNE 18, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: About 70% of SaaS Public Companies Are New Versions of Existing Categories of Software (Updated) Growth Slowed Down About 33% On Average For Everyone in Q1 The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going When Should You Add a Second Product?

CTO Hire 196

CTO Hire New CTO CTO Scaling 196

SaaStr

NOVEMBER 25, 2019

But what’s new this year? Let me make a list: New!! But we’re turning this around this year and letting our top-rated practioner speakers do “Masterclasses” on new content teaching you how to scale faster. We’ll have a lot of options, but dead center of Annual is our new Cantina.

New CTO 256

New CTO Sales Recruiting CTO Coach Scale 256

SaaStr

JULY 13, 2023

Q: Where Should SDRs Report — Marketing or Sales? It’s too much to learn on the fly for most new VPs of Sales. On the flip side, marketers, whether you call them SDRs or BDRs, are more of a demand-gen marketer and may have their own team. Amazing outbound works for sales and marketing and funds.

CTO Hire 174

CTO Hire Sales Recruiting Sales Hiring Scale 174

SaaStr

JANUARY 16, 2023

They need to act fast and take first-mover advantage to compete in the dynamic market. Over 80 new startups emerge daily, and a team who can add perspective to a cloud of ideas, and be proficient at planning, organizing, directing, and taking countermeasures for any mistakes stands out. Build an irreplaceable team .

Scale 193

Scale CTO Hire Cloud Scaling 193

SaaStr

MAY 16, 2021

But what they don’t have is a good enough founding team: Sometimes, if the prospective founder isn’t super technical, then the CTO/VPE isn’t really great. They’ve got a rent-a-CTO. Or sometimes they are great, but the team members are just not great enough for their new C-level roles (CEO, CTO, CMO, CSO, CBO, C?O).

Part-Time VPE 195

Part-Time VPE CTO Hire New CTO CTO 195

SaaStr

MAY 22, 2023

Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)

VP of Engineering 201

VP of Engineering CTO Coach New CTO CTO 201

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner.

VP of Engineering 228

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 228

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) What’s your pulse check on the venture markets right now, today?

Management 212

Management CTO Hire New CTO AI 212

SaaStr

MAY 10, 2023

And second, it’s similar to the apps many of us build, sell, and market ourselves. Combining Strong Growth With A New Level of Efficiency. We did a deep dive here with CTO Dharmesh Shah a little while back: And a few other interesting learnings: #6. We all at least sort of know HubSpot.

Scale 240

Scale SMB Headcount New CTO 240

SaaStr

SEPTEMBER 12, 2021

. “Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2.

Scale 227

Scale New CTO CTO B2C 227

SaaStr

JUNE 6, 2021

There’s so much incredible new content on the SaaStr YouTube Channel and podcast — check it all out here ! And with 20+ sessions from the recent SaaStr Enterprise to dig into alone, as well as an incredible new session with the CEO of Klaviyo. OK — now on to The Top 10. The 10 most watched videos of the week.

New CTO 169

New CTO CTO Cloud Enterprise 169

SaaStr

MARCH 7, 2021

You can do the drip marketing campaigns if you have to. That’s not good enough, especially in competitive markets. 5/ Moving from CTO-led -> VPE-led dev team. This is pretty well understood today, but was fairly new to me. Field vs. mid-market vs SMB early. Yes, you can manage the sales team yourself.

Part-Time VPE 254

Part-Time VPE Sales Recruiting Sales Hiring Scale 254

SaaStr

MAY 20, 2020

He joined StubHub as CTO, but didn’t get nearly as much equity as the other CTO — because he “wasn’t committed enough.” Markets will change. You can’t build a whole new product, but you can tweak what you have. He learned paper millions can go to zero ??. Times will change.

CTO Hire 335

CTO Hire New CTO CTO Airlines 335

SaaStr

JUNE 28, 2022

In a tougher public market for SaaS commpanies, VCs are pulling term sheets again, and deals are also falling apart again after soft commitments. Don’t force VCs to find out in due diligence that only 2 percent of the pool, not the customary 15 percent or so, is available for new hires. But now we’re back full circle.

Finance 271

Finance Technical Review CTO Hire New CTO 271

SaaStr

OCTOBER 29, 2021

Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. 245 employees in Sales & Marketing — vs. 101 in Engineering / R&D. CEO Spencer Skates owns 8.5%, CTO Curtis Liu 8.0%. This is rare.

Scale 253

Scale CTO Hire New CTO CTO 253

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. These days, CEOs are looking for too much magic from product marketing. Product marketing is neither marketing nor product.

Scale 230

Scale Sales Hiring AI Sales Recruiting 230

SaaStr

MAY 3, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Elias Torres, CTO @ Drift. Farrah B, VP Business Operations @ Cribl.

New CTO 176

New CTO Scale CTO AWS 176

SaaStr

JUNE 18, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Elias Torres, CTO @ Drift. Farrah B, VP Business Operations @ Cribl.

CTO 198

CTO Scale New CTO AWS 198

SaaStr

DECEMBER 4, 2020

Not launching 3 Truly Game-Changing Features doesn’t mean you didn’t ship any new code or features. That opens up entirely new segments of the market. Of course you did. A Truly Game-Changing Feature is something: That makes your customers’ and prospects’ jaws drop. That materially increases close rates.

New CTO 209

New CTO CTO Engineering Investment 209

SaaStr

MAY 19, 2023

Another month of progress, another set of new customers, etc. But the markets are so tight today in venture. Share up front why your first CTO left. Give VCs enough time to see another card. The simplest way to do this is if this month is going to be strong, send the VCs a prompt update on the last day of the month.

New CTO 237

New CTO CTO Banking Cloud 237

SaaStr

MARCH 26, 2024

AI is coming for sales and marketing, and Jason is a super fan of AI in marketing. Because hundreds of the best founders are radically ripping through post-sales AI, and now it’s time for marketing. Is the CTO involved in these decisions? Q: What Are You Most Excited About with AI?

AI 223

AI Pricing Artificial Intelligence Scale 223

SaaStr

FEBRUARY 15, 2021

They get CTO training. Unless you have a VP of Marketing or someone else making a core, approved customer deck — you have to make it for them. These webinars will also be great training for the new folks. Get rid of non-standard discounting and other dramas that will confuse new reps. They get CEO training.

Scale 333

Scale CTO Hire Sales Hiring New CTO 333

SaaStr

JANUARY 22, 2021

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Every year, millions of new products are created and launched. The return on marketing investment is much faster.

Scale 258

Scale New CTO CTO Acquisition 258

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 We have received over 2.6k

Marketing 98

Marketing Social Media SaaS New CTO 98

SaaStr

OCTOBER 2, 2023

With the overall trend of budget scrutiny and more oversight on spend, it may come as no surprise that the data shows that most folks who came as a team brought their: CFO CCO CTO and CRO in that order of popularity.

Trends 210

Trends New CTO CTO Data 210

SaaStr

MAY 3, 2021

A new edition, new services, an outbound sales team, an account management / upsell team. Something new to boost your ACV and TCV. Double your pricing for new customer, on the largest deals. The VPS gives his CEO a customer visit quota: You shouldn’t be the VP of Marketing Anymore. Add a layer.

Part-Time VPE 269

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 269

SaaStr

JANUARY 3, 2021

They know how to take an established brand and grow it faster, and build or expand a new core offering around it. Very high market share alrea dy. Salesforce may not be great at creating brand new things anymore. But it knows how to lean into a dominant market share. Slack has already become very enterprise.

VP of Engineering 147

VP of Engineering New CTO CTO Acquisition 147

SaaStr

FEBRUARY 16, 2024

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. CRM wasn’t a new category, but they were done on-premise.

AI 204

AI Artificial Intelligence Healthcare New CTO 204

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Because when marketing meets AI , magic happens.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 172

Underperforming Technical Team Outsourced Development Development Part-Time VPE 172

SaaStr

JANUARY 17, 2024

Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one.

AI 225

AI Enterprise Artificial Intelligence compliance 225

SaaStr

SEPTEMBER 17, 2020

The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 If the PLG strategy is implemented well with a quick time to value, the cost of acquiring new customers and upselling the customers provides for a very efficient business model.”.

New CTO 198

New CTO CTO Benchmarks Consulting 198

SaaStr

JANUARY 12, 2022

. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. We all know this, but we forget about it, especially when the Hot New Deal and the sales team’s wants and needs consumes all of management’s resources. ” — Ankit Sindhi, Founder, Spurt.

CTO Hire 264

CTO Hire Sales Hiring New CTO CTO 264