SaaStr

OCTOBER 29, 2021

Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. Use overages to renegotiate contracts, not charge per event. 245 employees in Sales & Marketing — vs. 101 in Engineering / R&D.

Scale 262

Scale CTO Hire New CTO CTO 262

SaaStr

MARCH 7, 2021

No one spends enough time recruiting as it is, after $1m ARR or so. You can do the drip marketing campaigns if you have to. These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. That’s not good enough, especially in competitive markets.

Part-Time VPE 262

Part-Time VPE Sales Recruiting Sales Hiring Scale 262

SaaStr

MAY 3, 2021

A new edition, new services, an outbound sales team, an account management / upsell team. Something new to boost your ACV and TCV. Double your pricing for new customer, on the largest deals. And importantly, you need to spend more time with your existing customers (vs. Add a layer. At least on the big customers.

Part-Time VPE 277

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 277

SaaStr

NOVEMBER 29, 2020

They’ll revolt when you make a senior or mid-level hire that as a group, they simply cannot suffer one day longer. But I forced us to hire him, over my CTO’s strong objection and my VPE’s grudging acknowledgment we had no choice. A senior marketing manager that offended everyone culturally.

Part-Time VPE 278

Part-Time VPE Sales Hiring CTO Hire Scale 278

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

JANUARY 12, 2022

As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on. “That it was much easier to do more in order to keep that customer than to get a new “top” customer.

CTO Hire 272

CTO Hire Sales Hiring New CTO CTO 272

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 175

Underperforming Technical Team Outsourced Development Development Part-Time VPE 175

SaaStr

NOVEMBER 11, 2022

Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. Your core models for sales, for marketing spend, for hiring and engineering and product. And the best CTO I know in the world is the CEO. We have a 60% chance that we can do it.

Outsourcing Services 177

Outsourcing Services Banking CTO Hire New CTO 177

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1

Marketing 98

Marketing Social Media SaaS New CTO 98

Intercom, Inc.

APRIL 19, 2018

The concept was the foundation for his popular talk and ultimately his classic, long-form blog post. This was a team value that became to talk, when led to a blog post and ultimately this conversation. They include that time is short, opportunities are fleeting, competition is fierce, and engineering resources are scarce.

Outsourcing Services 192

Outsourcing Services Part-Time VPE Software AWS 192

SaaStr

FEBRUARY 25, 2020

So even the freshest new SaaS startup celebrating their 50th customer may find themselves dealing with sales tax in multiple states. . hiring in-house talent). Expanding into new sales channels is a common growth play. Expanding into new sales channels is a common growth play.

Merchant Services 178

Merchant Services Scale Technical Review Sales Hiring 178

SaaStr

JUNE 16, 2022

Miguel Carranza, CTO at RevenueCat, shares ten learnings from firsthand experience in architecting an API & SDK that is currently on 5,000+ apps and has seen 3x growth Year-over-Year. . But the reality is that when you’re trying to find product-market fit, that probably shouldn’t be your concern.” What makes a great API?

CTO Hire 210

CTO Hire New CTO CTO Scaling 210

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief Customer Officer includes all of Sales and Marketing and covers the whole customer journey, from lead through customer renewal. The CRO leads Sales, Marketing, and Operations, plus often Customer Success.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Read all of Petri’s thoughts and observations on his blog . Work on developing your brand.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

SaaStr

DECEMBER 20, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right? .”

New CTO 246

New CTO Scale Sales Hiring AWS 246

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Product marketers: move west. On today’s episode, we’re calculating the ROI of your CSM.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Yep, we did that.

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

SaaStr

SEPTEMBER 26, 2019

So mid-market, we’re about 40 to 50K ACV enterprise. And actually when we started, I see one face in the room that I recognize, Kurt Freytag, was one of our big customers at the time when I joined. So you were the first sales hire. So my first sales hire was beginning of 2015. What’s your ACV today?

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

ProfitWell

JANUARY 24, 2020

There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead? Does content marketing actually work?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Scale 235

Scale Sales Hiring AI Sales Recruiting 235

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. Eyal Manor: So we have a lot to talk about. what are your thoughts?

Cloud 171

Cloud Scale Trends Machine Learning 171

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. Why did you do the deal?

Management 215

Management CTO Hire New CTO AI 215

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: Where Should SDRs Report — Marketing or Sales?

CTO Hire 171

CTO Hire Sales Recruiting Sales Hiring Scale 171

SaaStr

MARCH 26, 2024

AI is coming for sales and marketing, and Jason is a super fan of AI in marketing. Because hundreds of the best founders are radically ripping through post-sales AI, and now it’s time for marketing. Is the CTO involved in these decisions? Q: What Are You Most Excited About with AI? Is SaaS dead right now?

AI 232

AI Pricing Artificial Intelligence Scale 232

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 216

Part-Time VPE Technical Cofounder CTO Hire New CTO 216

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. What to tackle first as a new leader.

Leadership 141

Leadership Engineering Part-Time VPE CTO Coach 141

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

Sales Hiring 154

Sales Hiring Sales Recruiting Scale CTO Hire 154

SaaStr

MAY 16, 2021

But what they don’t have is a good enough founding team: Sometimes, if the prospective founder isn’t super technical, then the CTO/VPE isn’t really great. They’ve got a rent-a-CTO. Or sometimes they are great, but the team members are just not great enough for their new C-level roles (CEO, CTO, CMO, CSO, CBO, C?O).

Part-Time VPE 195

Part-Time VPE CTO Hire New CTO CTO 195

SaaStr

APRIL 9, 2019

And also, we always prioritize the features requested by our existing customers over the new prospects. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Welcome Eric.

Sales Hiring 136

Sales Hiring Scale CTO Hire Marketing 136

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. He writes on technology, enterprise, marketing, collaboration, and work culture. Top 30 SaaS Influencers You Need to Follow in 2022. Aaron Levie.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

OPEXEngine

JUNE 16, 2020

The 90-Day Rule , which argues that new managers need to be decisive about who stays on the teams they inherit. Most of the time, in my experience, VCs run in advice/support mode, but if a company starts to have continual performance problems, is considering a new financing, or evaluating potential exit opportunities (e.g.,

Sales Hiring 59

Sales Hiring CTO Hire Venture Capital Technical Advisors 59

SaaStr

APRIL 16, 2019

Can I see a show of hands for those of you that have headquarters outside of the Bay Area, a secondary market? You can read blog posts, tweets about why you shouldn’t try to create a company outside the Bay area. Also, part of that is being intentional about who you want to be as a company. Okay, not surprised.

CTO Hire 160

CTO Hire Travel Underperforming Technical Team CTO Coach 160

SaaStr

OCTOBER 17, 2019

Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. Julien Lemoine | Co-founder and CTO @Algolia. So I’m Julien, Co-founder and CTO of Algolia. Want to see more content like this?

Scale 127

Scale Scaling CTO Hire Part-Time VPE 127

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. You engage the marketing team and you do a lot of acquisition and people are coming.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

SEPTEMBER 8, 2020

We also announced a contest on this episode, so give it a or read our blog. We also announced a contest on this episode, so give it a or read our blog. We launched REGIE, our product, back in February, but we’re releasing the new and improved REGIE now. I see this online all the time. We’re on iTunes.

Scale 71

Scale Artificial Intelligence Sales Recruiting Consulting 71