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SaaStr
MARCH 31, 2024
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. So, let me just share with you what a rogue former marketer as done with a culture and people ops team, and how we approach culture, and how we measure it at HubSpot.
SaaStr
JULY 13, 2023
Q: Where Should SDRs Report — Marketing or Sales? Continuing the conversation on effective team members, it’s important to hire the right people to manage SDRs. A VP of Sales might seem the logical place to have your first SDR team report. But if they’ve never managed a higher turnover SDR team, they often melt.
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SaaStr
OCTOBER 25, 2023
For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.
SaaStr
MARCH 7, 2021
I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.
SaaStr
NOVEMBER 25, 2019
But what’s new this year? Let me make a list: New!! But we’re turning this around this year and letting our top-rated practioner speakers do “Masterclasses” on new content teaching you how to scale faster. We’ll have a lot of options, but dead center of Annual is our new Cantina.
SaaStr
MAY 3, 2021
A new edition, new services, an outbound sales team, an account management / upsell team. Something new to boost your ACV and TCV. Double your pricing for new customer, on the largest deals. You still need to spend 15-20% of your time in sales. Add a layer. At least on the big customers.
SaaStr
MARCH 3, 2020
Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.
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