SaaStr

JUNE 6, 2021

Making it as a SaaS company is difficult, and successfully selling at the enterprise level seems incredibly daunting. But achieving a billion-dollar ARR with a thriving enterprise customer base isn’t as unattainable as you may imagine. Learning 1: There is No Ceiling to Growth. Learning 4: Wait to Monetize Your Platform.

Enterprise 149

Enterprise Pricing Retention Revenue 149

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends from Sep 27-29 across 40+ open acres at the San Mateo County fairgrounds at the SF Bay Area. You learn a lot about putting on events.

Scale 287

Scale Underperforming Technical Team Engineering Wireless 287

Upscope

MAY 7, 2021

We'll list our current SaaS lessons learned with reference to all the blog posts, podcasts and videos we've read AND state how we're using these lessons learned for a new product we are launching later in 2021. Later we'll also use our newly built product itself to provide a unique new type of learning experience.

Construction 52

Construction SaaS Sales Hiring Onboarding 52

SaaStr

JUNE 27, 2019

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise. A little bit more about our journey to the enterprise.

Scale 177

Scale Enterprise Scaling Sales Hiring 177

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one sentence from blog posts on enterprise sales was most important and why? "As As tech co-founders we buy software entirely differently to enterprises." They ask for a demo.

Sales Recruiting 52

Sales Recruiting Sales Hiring Enterprise Technical Advisors 52

SaaStr

JULY 2, 2019

Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. Join us at SaaStr Annual 2020.

Enterprise 146

Enterprise Scale Sales Hiring SMB 146

SaaStr

JUNE 1, 2021

There are rules in starting an enterprise software company. Jason : I think we’re just going to learn a handful of lessons from nothing to IPO and beyond from a friend of all of ours. I call this “Lessons from the Unlikely Story of HubSpot”, and I’ll explain in terms of why the story was unlikely.

Part-Time VPE 224

Part-Time VPE Technical Cofounder CTO Hire New CTO 224

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. Then you go to the next struggle which is marketing and then the next struggle which is sales. Then you go to the next struggle which is marketing and then the next struggle which is sales. Vuclip survived.

Strategy 52

Strategy Marketing Sales Hiring Enterprise 52

OpenView Labs

JUNE 29, 2021

Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources. Here’s What I Learned. Developers Now Control a Big Chunk of Enterprise Budgets; Here’s How To Reach Them. Another classic from the OpenView blog.

Development 57

Development Marketing Sales Content Marketing 57

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. I think we’re all still learning. So there’s a lot I haven’t learned.

Sales Hiring 209

Sales Hiring Scale Sales Recruiting Scaling 209

Upscope

MARCH 30, 2019

Vuclip - GTM strategy for consumer video in emerging markets Upscope - For instant screen sharing software Huawei - For establishing their brand in India TaxJar - For sales tax software Eight - For their new IFTTT integration 5 Slideshares of GTM strategies Fitbit Cisco Symyx a16z Product led GTM What is a go-to-market strategy?

Sales Hiring 94

Sales Hiring Strategy Marketing Education 94

SaaStr

JANUARY 10, 2022

As software purchasing becomes increasingly democratized and complex, there’s often a false narrative that companies need to choose either a self-serve or a sales-driven go-to-market model to drive growth. As Asana COO Anne Raimondi and Figma CCO Amanda Kleha discuss, self-serve and direct sales models actually work better together.

Sales Hiring 220

Sales Hiring Scale Revenue Pricing 220

Kellblog

DECEMBER 27, 2021

If nothing else, and since this is something of BI-focused blog, Covid has taught us a lot about How Charts Lie. Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? But back to our prediction. Web3 hype peaks. A linked list.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

SaaStr

DECEMBER 17, 2019

But how do companies gain secure access to that data in the first place? Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem. Ari : Kind of a classic bottom-up, one of these consumer software in the enterprise.

Payments 147

Payments SaaS Payments Banking Underperforming Technical Team 147

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Adnan Chaudhry | SVP of Sales @ Salesforce.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? This is not one of them. Why positioning matters?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

JULY 11, 2019

But in the enterprise, it’s really hard, right? Some of these sales reps want more than a $100,000 a year, don’t they? You go from the leanest organization and very small SMB, to closing seven figure TCVLs for enterprise. Like you said, with no money, building an enterprise sales team, building everything that-.

Sales Hiring 262

Sales Hiring SMB Scale Cloud 262

SaaStr

AUGUST 5, 2019

He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business. Because what I’m about to do in the next 30 minutes is share our experiences, our lessons learned. Are you capable of serving the enterprise?

Sales Recruiting 167

Sales Recruiting Construction Scale SaaS 167

SaaStr

AUGUST 6, 2019

We obviously have some lessons from that journey and have not always gone the route that everybody has done. Most of you who ever have done enterprise sales, you know enterprise sales are spreadsheet-driven. I think most markets, especially in enterprise space, they tend to fragment over time.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

SaaStr

JANUARY 5, 2023

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Eva Pittas (Co-founder and COO at Laika) and Dicken Chaplin (CFO at Laika) discuss the value a well-versed CFO brings to their business as well as a few key lessons they’ve learned along the way. Hiring a CFO.

Sales Hiring 41

Sales Hiring Acquisition Forecasting Outsourced Development 41

SaaStr

JUNE 4, 2021

Datadog has rocketed to a $28B+ leader in monitoring and security. Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. It was actually one of the key reasons why companies and enterprises would be moving from legacy IT to the cloud.

Scale 272

Scale Underperforming Technical Team Sales Hiring Engineering 272

OPEXEngine

MARCH 17, 2021

In contrast, active planning models allow teams to broaden planning data beyond finance, pulling in real-time operational and transactional data from ERP, HCM, and other slices of the enterprise stack—all to make better, data-driven decisions quickly. Initiate planning projects that engage HR, sales, or marketing.

Sales Recruiting 52

Sales Recruiting Business Finance Forecasting 52

SaaStr

OCTOBER 22, 2020

388: Ryan Carlson is the CMO @ Okta, the leading independent provider of identity for the enterprise. In Today’s Episode We Discuss: * How Ryan made his way into the world of enterprise SaaS. Harry Stebbings: For those that do not know, Okta is the leading independent provider of identity for the enterprise.

Sales Hiring 167

Sales Hiring Scale Interviewing Technical Review 167

Upscope

MARCH 30, 2019

Vuclip - GTM strategy for consumer video in emerging markets Upscope - For instant screen sharing software Huawei - For establishing their brand in India TaxJar - For sales tax software Eight - For their new IFTTT integration What is a go-to-market strategy? Upscope's top of funnel is the blog and integration listings to get attention.

Strategy 40

Strategy Sales Hiring Marketing Education 40

Sales Hacker

NOVEMBER 26, 2019

The Sales Hacker Success Summit will be here before you know it! WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. Sales Hacker Success Summit: Level Up for 2020. So, start clearing your schedule, and get ready for the best week of your sales career! COST : Nada.

Sales 103

Sales Underperforming Technical Team B2B Technical Review 103

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

NOVEMBER 22, 2019

As for Travis, prior to joining Redpoint, Travis was head of Customer Growth at Front, after spending 5 years building the global Sales organization at Optimizely, the world’s most popular experimentation platform. What were the 2 biggest lessons Travis took from Salesforce? Loving our podcast content?

Underperforming Technical Team 158

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 158

SaaStr

JULY 29, 2020

Now, Cloudflare runs one of the world’s largest networks that helps make the Internet more secure, fast, and reliable, with a market cap of more than $6B. Despite the challenges of uncertainty, money not flowing, and a generally dark mood, she was able to do it and learned a lot along the way. Michelle : Yeah.

Sales Hiring 172

Sales Hiring Outsourcing Services Scale Sales Recruiting 172

SaaStr

JANUARY 10, 2020

297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Why is this? What are the drivers of its death?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

JULY 8, 2020

You can learn a lot from people on how they act and treat people backstage. You can learn a lot from the COs that bail the last two weeks and how they quit. You can learn what founders think of VCs. So, I’m just trying to learn. This is just a funny story. They say that they have other issues. Aileen Lee: Yeah.

Investment 160

Investment Technical Review Part-Time VPE Development Team Review 160

Neil Patel

JANUARY 7, 2021

Creating a digital environment where people can really learn is challenging, even in ideal circumstances. Having the right learning management system (LMS) software in place makes this task much more manageable for everyone involved. Blended learning : Using a mix of in-person and remote learning. Ecommerce LMS Software.

Systems Review 138

Systems Review Management Scale Education 138

Neil Patel

AUGUST 2, 2021

Here’s what scientists learned after analyzing hundreds of thousands of web pages. It’s common for organizations to treat their FAQs as a low-key sales page. An Up-to-Date Blog. Reviews, when they’re positive, can boost credibility (and sales) dramatically. Doesn’t sound all that helpful, does it?

Technical Review 145

Technical Review Advertising Branding PayPal 145