SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sign up here to join them FOR FREE! At Harness, Eubanks leads go-to-market. Everything is defined by customer interactions, from how they find Harness to becoming a customer. How do you achieve both? Evolution of Growth Motions.

Startup 229

Startup Sales Sales Funnel Education 229

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This helps create user personas.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

SaaStr

MARCH 13, 2023

To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. The opportunity to delight goes beyond the product level and occurs with every encounter on social media, marketing channels, and with company executives. A more sustainable method is word-of-mouth marketing.

Growth Hacking 218

Growth Hacking Social Media SaaS Business 218

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? Trials can be tricky. You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. This article explores 15 strategies to help you achieve that. There’s also the cost implication.

SaaS Payments 81

SaaS Payments Payment Methods Strategy Payment Solutions 81

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? The stage where a lead becomes a free trial user. Interest stage (ToFu).

B2B 99

B2B Development Team Review Software Review Marketing 99

User Pilot

APRIL 16, 2024

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. But how do you track and analyze end-user behavior? But how do you track and analyze end-user behavior? In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy.

User Experience 99

User Experience Engagement Trends Churn 99

User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building?

Branding 74

Branding Social Media Acquisition Advertising 74

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Not qualifying or segmenting leads is a common marketing mistake. 1) Not Qualifying and Segmenting Leads.

Software Review 190

Software Review Market Segmentation Engagement Sales 190

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent.

Strategy 92

Strategy Marketing Social Media AI Search 92

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Market Fit. This will create use cases you can use to expand into adjacent organizations. 2 Go-To-Market Approach and Expansion. Competitive differentiation.

Scale 311

Scale Scaling Technical Review Systems Review 311

Sales Hacker

SEPTEMBER 22, 2023

Subscribe for free to receive new posts and support my work. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account. Include a full-feature free trial. Anyway, let’s get into it.

Enterprise 87

Enterprise Scale Generative AI SMB 87

Buffer Resources

JANUARY 18, 2024

  While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. It just might.

Technical Review 104

Technical Review Systems Review Sales Recruiting AI Search 104

Neil Patel

NOVEMBER 19, 2021

There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

Social Media 141

Social Media B2C Software Review Merchant Services 141

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account.

Strategy 83

Strategy SaaS Payments Payment Solutions Payment Methods 83

SaaStr

SEPTEMBER 6, 2021

How could he close so little, you might wonder? Just like “Free” isn’t a marketing strategy, “Huge Discount” isn’t a sales strategy. Because Free doesn’t create awareness, and Huge Discount doesn’t create urgency. The latter. Not on its own.

Pricing 209

Pricing Enterprise Sales Strategy 209

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 91

Strategy Marketing Scale Software Review 91

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy? Limited storage space.

Strategy 89

Strategy Technology Onboarding Branding 89

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 90

ChatGPT Management Underperforming Technical Team Technical Review 90

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Strategy 79

Strategy SaaS Onboarding Marketplace as a Service 79

Neil Patel

JULY 31, 2021

How do you create a conversion funnel, though, and how do you get the most from this tool? Should I Use the AIDA Model to Create My Conversion Funnel? Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? Let me take you through exactly how it’s done.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

User Pilot

MARCH 26, 2023

In this article, we will look into the ins and outs of the conversion funnel and how to analyze and optimize it. It helps you identify where customers convert and where they drop off, optimize conversion rate , and sync marketing and product efforts. You’ve come to the right place! Let’s start! What is a conversion funnel?

Underperforming Technical Team 91

Underperforming Technical Team User Experience Customer Lifetime Value Retention 91

User Pilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Measuring a company’s growth helps you understand how much you progressed and where you stand. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.

Metrics 89

Metrics Customer Lifetime Value Benchmarks Churn 89

User Pilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? Do you prefer free plans or just free trials? Or are your trials paid? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates?

SaaS Payments 93

SaaS Payments B2B SaaS Payment Solutions 93

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. Free trials or reverse trials are one way of showcasing the premium features.

SaaS 94

SaaS Onboarding Benchmarks B2B 94

Baremetrics

OCTOBER 12, 2021

With Baremetrics Trial Insights , you can track new trials and active trials. You can segment your trial customers based on different categories and easily monitor the customers with the highest conversion potential. Check our own Baremetrics free trial here and start keeping track of your trial metrics.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion. Build an SEO strategy 5.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. It forces you and your team to think about your marketing strategy in a new way. What is subscription marketing? Benefits for Subscription Businesses.

Subscription 102

Subscription Payment Features Strategy Payment Methods 102

Neil Patel

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. But just like any social network, it requires a lot of time and work. Imagine you’re getting story mentions.

Engagement 145

Engagement Social Media Marketing Underperforming Technical Team 145

User Pilot

DECEMBER 10, 2023

Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? The final stage in the process is review; when you reflect on how to improve the other stages and aspects of your PLS motion. The final stage in the process is review; when you reflect on how to improve the other stages and aspects of your PLS motion.

Scale 97

Scale Sales Software Review Retention 97

User Pilot

JANUARY 31, 2023

In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. A MQL is a lead that the marketing team has qualified as having demonstrated intent/interest in your product, and is ready for sales to follow up on. If not, then you’re missing out!

Customer Success 88

Customer Success Revenue Software Review Strategy 88

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. You’ve already got their interest, but you also have to give them a reason to dig deeper and see how the product fits into their lives.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

JANUARY 31, 2023

Here we will discuss how you can define product launch success and how to track, monitor, and improve it. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. What is a product launch?

Metrics 88

Metrics Scale Software Review Retention 88

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 94

AI Search AI Payment Solutions ChatGPT 94