User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. But with the right conversion rate, you’ll unlock growth opportunities and become more competitive.

SaaS Payments 97

SaaS Payments Payment Methods Strategy Payment Solutions 97

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. How do you get those paid ad leads to actually convert? This, of course, is the challenge of paid marketing.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142

User Pilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Its different stages. Book the demo!

Social Media 103

Social Media Sales Funnel Acquisition Retention 103

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

SEPTEMBER 17, 2021

The conversation was great, and we went especially deep on how to run a business that has both a large self-serve component, and a free edition … and a fast-growing enterprise business as well. If You Want to Do Free, Self-Serve, and Enterprise Well — You Have to Leave Some Money on the Table. More on that here.

Enterprise 255

Enterprise Scale Sales Hiring Headcount 255

Sales Hacker

SEPTEMBER 22, 2023

Subscribe for free to receive new posts and support my work. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account. Include a full-feature free trial. Include a full-feature free trial.

Enterprise 87

Enterprise Scale Generative AI SMB 87

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Just like texting but for businesses.” or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”.

Marketing 313

Marketing SaaS Social Media Customer Support 313

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Strategy 96

Strategy SaaS Onboarding Marketplace as a Service 96

FastSpring

OCTOBER 10, 2022

Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. During a recent live interview about pricing strategies to combat stagflation , FastSpring’s Sales Manager Todd Stellfox and Chief Product Officer Kurt Smith discussed what Slack did well in this announcement.

Pricing 130

Pricing Interviewing Retention Strategy 130

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks.

SaaS 98

SaaS Onboarding Benchmarks B2B 98

User Pilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. On the other hand, a B2B sales funnel concentrates on converting these qualified leads into paid customers through demos, pricing discussions, and other client-facing activities to close the deal. But how can you use it?

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

JANUARY 27, 2023

Do you prefer free plans or just free trials? Or are your trials paid? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value.

SaaS Payments 98

SaaS Payments B2B SaaS Payment Solutions 98

User Pilot

JULY 13, 2023

Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. The best tactics to drive business growth include: Personalize the customer experiences by tailoring in-app messages , recommendations, and offers to increase conversion rates.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

MAY 1, 2024

Actively working to build a brand community is crucial, as it establishes loyal customer relationships , increases engagement rates, and opens up revenue opportunities through various strategies such as sending newsletters, hosting events, and creating spaces where customers feel heard, valued, and connected. That’s understandable!

Branding 95

Branding Social Media Acquisition Advertising 95

SaaStr

MARCH 8, 2023

Currently, they have over 250,000 paying customers and hundreds of thousands of free customers. Out of the 250k paying customers, only five or six thousand connect with an account manager, and even then, it’s purely an expansion conversation. When the company started 20 years ago, it didn’t hire salespeople. Here’s why.

Sales Hiring 237

Sales Hiring Enterprise Headcount Scale 237

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Payment Methods 180

Payment Methods Marketplace as a Service Payment Solutions Payments 180

Neil Patel

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

Scale 100

Scale Marketing AI Search ChatGPT 100

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Should I Use the AIDA Model to Create My Conversion Funnel? Let’s take a look.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

Neil Patel

FEBRUARY 12, 2021

23, a free summit that focuses on digital marketing strategies for small and medium businesses. That’s a huge missed opportunity for small and medium businesses that could be building awareness opportunities, leads, and conversions through search and social. NP Summit Sessions You Won’t Want to Miss. Related Links.

Marketing 122

Marketing Business Sales Consulting 122

User Pilot

DECEMBER 10, 2023

Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Typical sales playbooks include unblocking, conversion , product expansion, plan expansion, and consolidation. Product-led growth (PLG) is a business strategy that uses product as the main driver of customer acquisition , retention, and expansion.

Scale 105

Scale Sales Software Review Retention 105

Neil Patel

APRIL 7, 2020

It’s why I decided to change Ubersuggest and make it more free to help small businesses out. When I saw businesses starting to lose a lot of money, I decided to give more of Ubersuggest’s premium featurs for free. The chart breaks down how many free-trial signups Ubersuggest has received throughout the past month.

Payment Methods 145

Payment Methods Payment Solutions Marketing Payment Services 145

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. As you learn more about your ideal client, you can optimize your sales funnel to achieve higher conversion rates. What is a sales funnel?

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

AUGUST 27, 2021

After all, many people get their journey started writing free content in newsletters and blog posts. After all, many people get their journey started writing free content in newsletters and blog posts. You get to write and get paid—even if you don’t have a following yet. You can begin using Substack for free.

Payment Methods 137

Payment Methods Payments Social Media Payment Services 137

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? What is a conversion funnel analysis?

Underperforming Technical Team 98

Underperforming Technical Team User Experience Customer Lifetime Value Retention 98

User Pilot

JANUARY 31, 2023

The critical product launch process involves a series of phases and strategies to ensure your product’s success. Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth.

Metrics 98

Metrics Scale Software Review Retention 98

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Social Media 145

Social Media Strategy Marketing Business 145

Subscription Flow

APRIL 23, 2024

In this blog, we will be looking at Paddle vs Chargebee vs SubscriptionFlow to bring you up to speed on their latest features in 2024, so you can pick the software that serves as the best fit for your subscription-based business. Doing this ensures the data-driven reduction of churn.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a thorough content promotion strategy. You have a leak in your SEO strategy. The first step with any strategy is to set goals. After all, you’re doing everything right.

Technical Review 145

Technical Review Social Media Trends Engineering 145

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

Social Media 139

Social Media Branding Software Review Entertainment 139

Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today.

Strategy 145

Strategy Social Media Marketplace as a Service Content Marketing 145

Neil Patel

JUNE 11, 2021

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. Why Is It Important to Set Paid Social Marketing Objectives?

Social Media 130

Social Media Marketing Acquisition Branding 130

User Pilot

JANUARY 19, 2023

Key quantitative metrics that you should measure are: Trial-to-paid conversion rate , Product adoption rate, Feature usage rate, Customer acquisition cost, Retention rate , Customer health score , Churn rate , Customer lifetime value , Gross profit margin & Monthly recurring revenue. What are quantitative metrics?

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

User Pilot

JUNE 2, 2023

Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. What is product adoption?

Metrics 97

Metrics Customer Lifetime Value Churn Onboarding 97

User Pilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. But what exactly does this entail?

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98