SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. Pick one or two and do them well. Every customer has a clone.

Outsourcing Services 202

Outsourcing Services Scale Outsourced Development Marketing 202

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue. It is measured using various metrics.

Engagement 82

Engagement Customer Lifetime Value Revenue Subscription 82

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) Best article to read: RevOps is taking over how B2B SaaS companies look at sales. How to contribute: Predictable Revenue’s blog is a place to hear new content from the CEO and senior leadership team. Haven’t you listened to the latest podcast episode?

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Just like texting but for businesses.” or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 235

Sales Hiring SaaS Banking AI 235

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A Low CAC, scalable growth strategies Growth engineers (this is super important!) Cold Emails That Actually Work With AI, creating personalized emails at scale has gotten a lot easier than it used to be. How Fast Is “Hyper-Growth?” That’s important.

Scale 207

Scale Sales Hiring AI Banking 207

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? If so, you’re in the right place!

SaaS Payments 84

SaaS Payments Payment Services Payment Methods Payment Solutions 84

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 92

Strategy Marketing Social Media AI Search 92

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Not qualifying or segmenting leads is a common marketing mistake. A lot of marketers struggle with this question.

Software Review 190

Software Review Market Segmentation Engagement Sales 190

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 100

Acquisition Strategy Social Media Underperforming Technical Team 100

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 75

Retention Metrics Strategy Scale 75

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What he’s learned on both sides of the VC table is that the bar is really high for most VCs.

Sales Hiring 259

Sales Hiring Sales Recruiting Scale Headcount 259

How To Buy Saas

APRIL 15, 2024

Will you be prepared for the SaaS AI revolution? Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. More than 70% of SaaS companies are increasing their spending on AI, according to studies.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 288

Marketing Scale Content Marketing Consulting 288

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws.

SaaS Payments 83

SaaS Payments Payment Services Payments Payment Solutions 83

SaaStr

SEPTEMBER 20, 2023

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. Let’s find out.

Cloud 250

Cloud Payments Software Review Payment Solutions 250

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Enter your email below for the latest SaaStr updates.

Product Marketing 265

Product Marketing Marketing B2C Strategy 265

SaaStr

NOVEMBER 12, 2021

Want to start your own SaaS company? SaaS: Maybe Plan for 30+ Years as a Founder. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Freemium is not a marketing strategy. Slow growth after a certain point is a sign of a lack of product-market fi t.

Sales Hiring 332

Sales Hiring Investment Acquisition Product Marketing 332

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

Scale 93

Scale AI Search Social Media AI 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

JUNE 20, 2021

These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. As time went on, their customers began asking about integrations to email and marketing apps. Klaviyo decided to build email and marketing automation tools themselves as part of their platform. . How do I automate?

Scale 299

Scale Marketing Pricing Consulting 299

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Vendr is forever changing how companies buy and renew SaaS.

Scale 214

Scale Underperforming Technical Team B2B AI 214

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? It’s the #1 thing SaaS companies do the least of, that they should be doing far more of. But get this?

Scale 219

Scale Strategy Marketing Education 219

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Here are the top trends to watch out for.

SaaS Payments 96

SaaS Payments Trends Payment Solutions Payment Methods 96

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

SaaStr

JUNE 10, 2021

interest in Cloud and SaaS. interest in Cloud and SaaS. It’s a great chance to work directly with leading CEOs, CMOs, VPs of Marketing and more on their partnership and sponsor strategy with Team SaaStr! Email us directly or apply here -> [link].

Customer Success 257

Customer Success Sales Hiring Cloud Strategy 257

Subscription Flow

JANUARY 30, 2024

SaaS renewal management’s primary goal is to increase customer retention and in turn, recurring revenue growth. To encourage your customers to renew their subscriptions at the end of their term, a number of procedures and tactics are involved in devising your B2B SaaS renewal strategy.

SaaS Payments 59

SaaS Payments B2B Strategy Payment Services 59

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Use email marketing campaigns to bring back inactive users.

Retention 92

Retention Strategy Marketing SaaS 92

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Startup 201

Startup Strategy Marketing Social Media 201

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Where a prospect becomes a lead by giving you contact info (email, connection, social follow, etc.).

B2B 99

B2B Development Team Review Software Review Marketing 99

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.

Outsourcing Services 113

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 113

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84