SaaStr

MARCH 16, 2025

Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more.

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SaaStr

JULY 21, 2024

Organic Search remains our #1 source of SaaStr readers for 13 years straight: But, I can also tell you what our data says. Our Data Says “Yes But” appeared first on SaaStr. That’s a gift. At a high level, as big a gift in 2024 as 2011. Which is that we have literally 100x more quality content than 2011-2014.

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Data Social Media Content Marketing Engineering 301

SaaStr

DECEMBER 27, 2024

.’ The twist this time is the data is very hard for startups to acquire or accumulate. So it’s not just the innovation piece, but you need a proprietary data set to do something more meaningful with AI. Brian believes incumbent players like HubSpot and Salesforce have some key advantages: 1.

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AI Marketing SaaS Interviewing 284

Tom Tunguz

NOVEMBER 7, 2024

I’ve tried fine tuning, but that didn’t work, so instead I fed some of my previous blog posts into an AI to generate a prompt. I can work on a piece for a few days, returning to with a new nugget, “I found this new quote” or “I found this new data point. To create this post, I used a cascade of AIs.

Artificial Intelligence 185

Artificial Intelligence AI Engineering Investment 185

SaaStr

DECEMBER 5, 2024

So it’s interesting how folks craft headlines from data. Carta release its latest funding data the other data for 2024 Year-To-Date here : What you can see is that large, hot AI later stage deals overall are indeed driving venture capital deployments up ~ +17% the year. But that’s for late-stage capital.

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SaaStr

OCTOBER 9, 2023

The data: Qualified Leads this year ranged from 95 at lowest-yielding of almost 200 sponsors, to 1597 at the top — a wide range But on average, each Gold got 207 Qualified Leads Next up? Finally, and this might be the most important data of all: You gotta put in the work. But at least now we can speak with data.

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Data Investment Branding Marketing 313

SaaStr

DECEMBER 26, 2024

The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close. That ties to our overall rough sales cycle data here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles?

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Scale Benchmarks B2B Enterprise 284

SaaStr

JANUARY 2, 2025

But as Brian Halligan, chairman of HubSpot put it, the downturn where there was one, ended in Q3’24: And as one small data point, that’s what we are seeing in early SaaStr Annual attendance data as well: Overall early 2025 attendance is up +156% of 2024 December 2025 ticket sales were +181% of 2024.

AI 283

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SaaStr

FEBRUARY 7, 2025

Consider a hybrid approach : You can start with third-party APIs while building your data foundation, then gradually move to custom solutions as you scale. Domain Data Is Your Secret Weapon Dialpad’s massive advantage comes from their 8 billion minutes of processed conversations.

AI 262

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SaaStr

FEBRUARY 7, 2025

to send 35B+ messages, there’s enough data to show what actually works. 5 Non-Obvious Learnings from Customer.io’s Platform Data 1. These focused groups saw 3x higher engagement rates and provided cleaner data for optimization. Quick Reality Check: 84% of customers now expect personalized experiences. The Customer.io

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SaaStr

JANUARY 1, 2025

It’s also data that suggests that for those that have seen a downturn, the bottom is behind us. So it was fun and perhaps not surprising to see the latest SaaStr poll data. It’s not just AI, although that’s part of it. Holy cow are some top SaaS stocks on a run.

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Scale AI B2B Scaling 282

Buffer Resources

JULY 18, 2024

You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more. Use this tool to see if your structured data/schema markup was done correctly. Results come complete with actionable fixes for inconsistent or incomplete listings.

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Technical Review Software Review Mobile Engineering 120

USIO

MAY 9, 2025

This blog post is your jargon-free guide to all the advanced embedded finance terminology you’ll encounterfrom OAuth to multi-rail payment strategies. Allows a single embedded finance infrastructure to securely support multiple clients, partners, or verticalseach with their own data and rules.

Payments 130

Payments Merchant Services Payment Services Finance 130

SaaStr

NOVEMBER 12, 2024

There’s a lot of great data in the report, but one analysis helped answered a question I’ve been wondering the past 12-18 months: Are start-up actually more overvalued today than at the peak of Cloud mania in 2021? So Battery Ventures has a new detailed report on The Open Cloud you can dig into here. in 2021 to 23.4x

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SaaStr

JANUARY 8, 2025

Improving Rev Ops for Data-Driven Decision Making One of Lindsey’s first priorities was diving deep into the company’s existing data to identify trends and leverage these findings for growth. Lindsey found a way to track this data, then brought it into every meeting. Better RevOps uncovered excessive discounting.

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Revenue Scale Sales Hiring Compensation 293

SaaStr

NOVEMBER 7, 2024

It starts with silicon chips, GPU, and data centers. After that, you have infrastructure around the models, helping you pick the right models or managing the data to be fed into the models. Previously, we had enough data centers to power a lot of CPU computing needs. Then, there are models like GPT4 and Claude from Anthropic.

AI 261

AI Artificial Intelligence ChatGPT Mobile 261

Buffer Resources

SEPTEMBER 3, 2024

Still, it’s always interesting to see the data and how apparent that preference is. Much of our social media strategy is driven by our content marketing efforts (content we create on our blog, customer stories, interviews, webinars, etc.). That’s why we have a dedicated blog post category.

Social Media 105

Social Media B2B Interviewing New CTO 105

SaaStr

OCTOBER 25, 2024

A few data points: At $800m ARR, Qualtrics was still getting 25% of revenue from professional services. Dear SaaStr: How Much Should a SaaS Company Invest in Professional Services? A rough yardstick is that most enterprise-focused SaaS companies tend to get about 8%-10% of their revenues from professional services.

Investment 298

Investment SaaS SMB Enterprise 298

SaaStr

NOVEMBER 18, 2024

More on that data here. Canva, Stripe, Databricks, ServiceTitan, Gusto, Wiz should all have epic IPOs in 2025 or maybe 2026. But one thing is clear: it’s taking longer to IPO: It used to take 10.4 years on average to IPO in SaaS. The last 3 SaaS IPOs took 11.3 years Now look, who knows. These aren’t the only IPO candidates.

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Cloud SaaS Data 315

SaaStr

OCTOBER 25, 2024

However, when Theory layered in the actual data to see how much more efficient they were year-over-year, the numbers were between -4% and 4%. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8:

Venture Capital 331

Venture Capital Marketing AI SaaS 331

SaaStr

FEBRUARY 8, 2025

The Three Types of Context Your AI Needs Your AI agent needs access to: Team documents & engineering specs (the “how it works” knowledge) Systems of record like CRM (the structured data) Unstructured info from Slack, Zoom, etc. the tribal knowledge) Without all three, you’re flying blind.

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AI Artificial Intelligence SaaS User Experience 242

SaaStr

DECEMBER 21, 2024

Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite. So have we made any real progress in diversity in SaaS the past 5 years? The past 10? In some ways, for sure yes. A long way.

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Sales SaaS Data 293

SaaStr

APRIL 5, 2025

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. Pro Tip: Outbound sales rely on data quality.

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Scale AI Search Sales Hiring Acquisition 229

SaaStr

DECEMBER 11, 2024

MailChimp) Document search and analysis Form filling and data entry This is particularly impactful in vertical SaaS, where industry-specific manual processes can be automated to reduce staffing needs while maintaining quality. Success stories include: Transcription and note-taking (e.g., Zoom summaries) Email copy generation (e.g.,

AI Search 284

AI Search AI Artificial Intelligence B2B 284

SaaStr

FEBRUARY 2, 2025

Rather than committing to single solutions, successful companies are: Testing multiple AI models continuously Using self-served platforms for rapid experimentation Empowering engineers to make model-selection decisions Avoiding long-term vendor lock-in Data Management Data quality and integration have emerged as critical factors in successful AI implementation. (..)

AI 222

AI Technical Review Artificial Intelligence Systems Review 222

SaaStr

JANUARY 27, 2024

So with that, let’s dive into what’s new at WordPress: Is Blogging on the Decline? Matt shares that blogging did decline for a while, and it does seem to be all over social how folks are quitting blogging or vlogging these days. What people love about a blog is a person’s voice and their story.

Underperforming Technical Team 331

Underperforming Technical Team Social Media Government Payment Features 331

SaaStr

OCTOBER 15, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Pitchbook: VC Returns Are at a 10+ Year Low The Cloud 100’s 2023 Growth Rate Has Plummeted From 100% in 2022 to 55% Today. Surprisingly — Our Data Says Yes. But They’re Much More Profitable.

Startup 292

Startup Acquisition Cloud Scaling 292

SaaStr

APRIL 28, 2025

This multilayered approach meant that customer voice wasn’t dependent on formal research cycles but continuously flowed through their systems, allowing them to make data-driven decisions about roadmap priorities based on actual customer needs and attached revenue opportunities.

Scale 260

Scale Transportation Scaling SMB 260

SaaStr

JANUARY 12, 2025

. #4: What Really Works When Hiring VPs, and How M&A Really Works, with HubSpot Co-Founder and Chair Brian Halligan + Jason Lemkin #5: Whats Better, X/Twitter or LinkedIn?

Sales Hiring 279

Sales Hiring Scale Scaling Revenue 279

SaaStr

MARCH 17, 2025

Far more than ever, per Redpoint’s latest data. So we’ve all watched the mega VC rounds for OpenAI, Databricks, Anthropic etc as VCs deploy billions into the AI winners at scale. But just how much of venture capital overall is going to … the top names? In 2024, 31% of all VC capital went into just 20 deals.

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Venture Capital AI Scaling Investment 315

SaaStr

APRIL 6, 2025

4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over existing accounts.

Scale 202

Scale Sales Hiring Sales Outsourced Development 202

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. This is being adopted broadly in the Enterprise.

Artificial Intelligence 309

Artificial Intelligence AI ChatGPT Software Engineering 309

SaaStr

DECEMBER 27, 2024

Dealroom data from here The post Dear SaaStr: How Much Money Have VCs Lost on Startups In the Past 5 Years? The losses arent equal, and you can mitigate them by not making further investments. So if roughly weve raised $300B a year over the past 5 years, more or less then 20% of that total would be $300 Billion. appeared first on SaaStr.

Startup 246

Startup Investment Data 246

SaaStr

MARCH 9, 2025

Data quality requirements User experience impact 4. Data Architecture Makes or Breaks AI Success The unsexy truth? Your AI is only as good as your data infrastructure. This underscored the importance of a unified data architecture and comprehensive training approach. Cost structure (can we sustainably deliver this?)

AI 202

AI Scale Education User Experience 202

SaaStr

FEBRUARY 5, 2025

Enterprise data is the differentiator: While public data dominates foundation models, enterprise-specific data represents less than 1% but delivers exponentially more value when properly leveraged. cost savings, 35% time savings The Partner Ecosystem Play IBM isn’t going it alone.

AI 185

AI Scale SaaS Government 185

SaaStr

MARCH 27, 2025

And Zylo’s recent data confirms this. Okta’s data is a bit more optimistic. But it might also be the product is great, but it doesn’t do enough. So you’re being cut for a vendor they have that does what you do already, even if not as well. The trend isn’t behind us. But It’s Paying 20% More For Them.

Technical Review 272

Technical Review SaaS AI B2B 272

Payrix

APRIL 28, 2025

Read now Blog post Card-not-present: Definition, types, and examples Learn how software companies can offer secure card-not-present payment acceptance to their user base with the solutions and support of a payments partner. Discover how.

Merchant Services 113

Merchant Services Payment Services Payment Solutions Payments 113