Remove B2C Remove Investment Remove Underperforming Technical Team
article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

article thumbnail

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. That was our first transitionary moment, and from that point forward, we began investing heavily in building a way to teach people technology skills outside of a physical classroom. We saw the momentum increase, and we were nailing that B2C customer.

B2B 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Seed the new Series A? (Video + Transcript)

SaaStr

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. Emilie Maret | Fellowship Team @ The Family. Emilie Maret | Fellowship Team @ The Family.

New CTO 171
article thumbnail

Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

You will never again worry about investing thousands of dollars in paid ads and receiving nothing. And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort.

article thumbnail

How to Use Social Media as a B2B Company

Buffer Resources

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

article thumbnail

How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 114
article thumbnail

How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Evaluate their strengths and weaknesses.

B2B 145