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How Layoffs in Startupland Differ Between B2B & B2C Companies

Tom Tunguz

In the last three years, B2C startups’ ratio of layoffs have dwarfed B2B layoffs. In 2020, B2C companies cut 8.8x B2B & B2C companies both downsize around 15% on average, with a 75th percentile of 30%. Instead, the gross number of companies explains the delta between B2B/B2C layoffs. the number of B2B employees.

B2C 321
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SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community

SaaStr

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

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7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich (Pod 556 + Video)

SaaStr

Many companies are too focused on growing in size without first understanding if they have a viable business model. You get too busy raising funds and reaching milestones that have been imposed upon you that may not align with your company’s long-term vision. Focus on B2B and B2C. Profitability is power.

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The Top Things Founders Get Wrong When They Start a SaaS Company

SaaStr

SaaStr Trying to pursue a “Grass is Greener” business model. B2B folks want to do B2C. Perhaps most importantly these days, “PLG” does not magically make a business model work, or a product magically sell itself. More here: Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule. The team is.

SMB 273
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

As Zocchetto said, “It’s very important –– sales hiring planning –– because in a self-driven SaaS business model, it’s what drives growth.”. At PayFit, a healthy culture is key to fighting attrition and growing the business. On the contrary, simple pricing attracts more self-serve business. .

SMB 242
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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184