SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 265

Scale Sales Hiring Scaling B2B 265

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The B2B playbook is changing. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Owned media generates first-party customer data.

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VP of Engineering Scale SaaS AI Search 71

Neil Patel

MARCH 1, 2021

If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. One solution to this problem may be productized services. What Are Productized Services For? For even more predictability, you can sell subscriptions to your services.

Scale 141

Scale Payment Features Consulting Pricing 141

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 133

B2C Payments SaaS Payments B2B 133

Chart Mogul

JUNE 24, 2021

In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. For subscription apps like Headspace , a global audience is part of their growth ambition. Your finance team needs to manage multi-currency invoices. You’ve heard it before—location, location, location.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

SaaSOptics

JUNE 4, 2021

The SaaS market is expected to reach $164.29 We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly. SaaS Metrics #1: Annual Recurring Revenue (ARR) . SaaS Metrics #1: Annual Recurring Revenue (ARR) .

Metrics 53

Metrics SaaS Customer Lifetime Value Payment Features 53

OPEXEngine

FEBRUARY 9, 2021

The SaaS market is expected to reach $164.29 We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly. SaaS Metrics #1: Annual Recurring Revenue (ARR). Example 1: Customer A has a subscription for $14 a month on a one-year contract.

Metrics 52

Metrics SaaS Payment Features Customer Lifetime Value 52

Buffer Resources

FEBRUARY 28, 2024

If you're aiming for brand sponsorships or B2B services, research the common objectives and pain points of potential clients in your niche. Your pricing for a brand deal won’t be the same as a digital product, so act accordingly. Services like Patreon make this a natural part of setting up your subscriptions.

Pricing 90

Pricing Social Media Consulting Branding 90

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Unbounce

SEPTEMBER 16, 2021

billion in revenue from Google Ads alone the year before. If you’ve just launched a business, a new product, or you’re trying to attract new customers, your goal should likely be brand awareness. If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

ProfitWell

APRIL 20, 2020

We spy so many B2B SaaSers still out there with grit, grind, and determination—all while helping you keep cranking, too. Listen wherever you get podcasts: Top B2B SaaS news. BlueJeans is a modern meeting platform that fosters smarter, more direct communication for the B2B crowd. BlueJeans x Verizon. Their news? Events on tap.

Wireless 52

Wireless Software Review Venture Capital Technical Review 52

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Subscription service Recurly reports an average monthly churn rate of 5.6%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

ChurnZero

OCTOBER 5, 2021

Are your compensation plans setting your business up for longer-term success or subscription contraction? He attributes this to outdated comp plans and says it leads to revenue contraction. You’ll know you’ve found your product-market-fit when strangers start becoming paying customers. saastrannual.

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95

Chart Mogul

FEBRUARY 22, 2022

At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. As a reminder, ARPA is the average revenue per account i.e. average MRR across all your customers.

Churn 52

Churn Payments Subscription Payment Features 52

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 80

Strategy Marketing SaaS Customer Lifetime Value 80

ProfitWell

FEBRUARY 28, 2020

Today, eBay may be looking to subscription to amp up its ecommerce reach. Plus, Pipe, a B2B SaaS financial platform, raises $6 million. Listen wherever you get podcasts: Your top subscription news. And a subscription offering may just be the way to do so. Needless to say, we encourage the subscription embracement.

Payment Methods 52

Payment Methods Payments Payment Solutions SaaS Payments 52

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Gross margin = Revenue – COGS. SaaS Q&A: What are good, low-cost B2B marketing strategies for a startup?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 255

Sales Recruiting Sales Hiring Scale VP of Engineering 255

Chart Mogul

APRIL 27, 2022

In simple terms, churn is the rate at which customers or revenue is leaving your SaaS business. At a high level, you can look at churn in two ways: Customer churn — measures the rate at which customers are leaving your SaaS business Revenue churn — measures the rate at which revenue is leaving your SaaS business.

Churn 52

Churn Benchmarks Metrics Revenue 52

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year. subscription e-commerce) typically live here.

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Growth Hacking B2B B2C SMB 65

Casey Accidental

NOVEMBER 13, 2019

Let’s break down these definitions so we know where we’re at: SAAS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. SAAS-like: any number of different models where a business sells software to businesses online, but does not charge via a subscription e.g. transactional or pre-revenue.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

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B2C Subscription Payment Features Payments 52

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” That’s where 3D products were really going to explode.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Intercom, Inc.

MARCH 12, 2020

Many view memberships and subscriptions as the model of the future. Ali: I’m a product marketer. Even if they are thinking about leaving, they might give that company a chance to own and keep that business, especially in the B2B world. This transcends across B2B and B2C. One way to avoid this slow death?

Airlines 164

Airlines Technical Review Subscription Payment Features 164

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. Does Ryan agree that marketing teams should always be held directly accountable to a number tied to revenue?

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Sales Hiring Sales Recruiting Scale Software Review 133

OpenView Labs

MARCH 10, 2019

I’ve learned that freemium can accelerate growth after you nail product-market fit. Why freemium is an acquisition strategy, not a revenue model. After leading product management and product marketing at a $100M software company, I thought I’d put my product led growth strategies to the test at Pure Chat.

Scale 64

Scale Acquisition Interviewing B2C 64

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. Top trends and best practices for B2B companies and consumer brands. And also growth managers, growth marketers as well. Here's where to sign up.

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Onboarding Scale Social Media B2C 65

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. 5 Steps To Building Your Go To Market Strategy. How to Segment B2B Your Customers. 3) Online sales.

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SMB Strategy Outsourced Development Marketing 72

Chart Mogul

OCTOBER 3, 2019

The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Gross margin = Revenue – COGS. Typically developing the software is much more expensive than the initial (subscription) fee a customer would pay.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 78

B2B Marketing Sales Hiring Social Media 78

How SaaS Works

OCTOBER 15, 2019

The success of providing a free, interactive tool on high-value search terms led to HubSpot creating an out of office template generator , invoice generator , and more. What a brilliant marketing strategy. With established SEO, this project continues to generate revenue for HubSpot and will for years to come. Basecamp?—?Turning

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Content Marketing Marketing SaaS Scale 45

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And when that announcement happened, I decided to go back and become an entrepreneur still didn’t really know what I wanted to do, but knew how to generate revenue in corporate learning.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. The revenue gained from a fixed pricing model is easy for finance teams to recognize; however, you could easily overcharge or undercharge your customers based on their product usage.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Chart Mogul

SEPTEMBER 15, 2023

Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Q: Being in and around the recurring revenue space for so long, why join Navint?

Payments 53

Payments Technology Scale Revenue 53