User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. The outcome? Businesses prioritize obtaining user data such as: Job functions.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

yoursales

JUNE 2, 2023

Sales Forecasting: A Strategic Imperative Sales forecasting is a critical process for any B2B organization, particularly for companies operating in a highly competitive landscape. Market Research and Competitive Analysis Incorporating market research and competitive analysis can enhance sales forecasting accuracy.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. Customer segmentation is a way to break up your current or prospective customers into groups. Learn more about your customers by using the Baremetrics customer segmentation feature.

Social Media 105

Social Media Market Segmentation B2C Churn 105

Hull

MARCH 4, 2019

We're going to break down the lead geneneration strategies we've spotted: The three most common sources of qualified leads, and how to set them up. How teams generate new leads and opportunities from their existing marketing effort. Some teams call this the "lead pile up" You need a different strategy.

Scale 68

Scale Data Strategy Engagement 68

OpenView Labs

NOVEMBER 11, 2020

The US election is behind us, many of our customers at Ibbaka have worked out their Covid-19 and post Covid-19 strategies, and we’re moving into a new market in 2021. Given the changes we’ve all experienced in 2020, now is the time to resegment your market. Has the segmentation itself changed?

Pricing 73

Pricing Marketing Market Segmentation Communication 73

FastSpring

AUGUST 2, 2023

And because TestDome is a B2B SaaS company, it was even more confusing to sophisticated buyers who expected a smoother experience. To take advantage of our Contextual platform, its subscription and pricing capabilities, B2B offerings, and advanced reporting tools, just open a ticket with our support team here: [link].

Payment Solutions 142

Payment Solutions Payment Methods Merchant Services AI Search 142

SaaSOptics

AUGUST 11, 2022

Do you have a clear growth strategy? . Is there market demand for your product? Do you have a competitive market analysis available? The acquirer gets an opportunity to grow market share without doing the heavy lifting of growing and scaling an existing business. Reconsider your GTM strategy.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

ProfitWell

JANUARY 30, 2020

Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.

Pricing 52

Pricing Payments SaaS Payments Scale 52

Point Nine Land

JANUARY 2, 2019

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. Observation #4: SaaS app stores seem to make more sense for the SMB and mid-market segments. a security audit).

Payment Methods 66

Payment Methods Payment Solutions SaaS Payments Payments 66

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. If You’re Building Your B2B Marketing Strategy, Start Here by David Kurkjian. by Alli McKee.

Sales Hiring 96

Sales Hiring Sales Underperforming Technical Team B2B 96

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. Market Segmentation combined with tailored messaging. Identify your most attractive markets via market segmentation. Establish a clear, value based hypotheses that will guide the segmentation. Evaluate the attractiveness of each segment.

Scale 84

Scale Sales Hiring Payment Services Payment Methods 84

User Pilot

FEBRUARY 3, 2023

Customer analysis is important because it helps you create a personalized marketing strategy , reduces churn and increases retention , helps you make smarter product improvements , and helps you identify your most valuable customers (your target market). Why is customer analysis important?

Software Review 95

Software Review Social Media Underperforming Technical Team Interviewing 95

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Experience is the keyword here. Justin, thank you for joining me.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? How B2B and B2C Are Converging.

B2C 133

B2C Payments SaaS Payments B2B 133

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

Chart Mogul

FEBRUARY 11, 2019

Segmentation in SaaS may seem like a basic analytics practice, but it's actually a critical part of your growth strategy that can help you understand customers and drive deliberate growth. Simply put, segmentation is the difference between answering questions like “what’s our churn rate this month?” What is segmentation?

Metrics 76

Metrics SaaS Churn Startup 76

Sixteen Ventures

JULY 17, 2020

Of course there are several factors to consider here, but in B2B SaaS where we’re looking for customer lifetimes of at least 36 months (and likely spending more than in B2C to acquire customers), this is clearly working against our goals. So they continue to churn, often a HIGHER rate. . Going out of Business is Just Fine?

Churn 133

Churn SaaS B2C Pricing 133

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Chart Mogul

JUNE 8, 2018

” Nick posed the question to Christoph: Is the commonly referenced strategy of focusing on and dominating a niche before expanding to a larger audience something that still makes sense today? It’s a strategy often touted by other prominent SaaS VCs like Jason Lemkin of SaaStr.

Venture Capital 84

Venture Capital Software Review Scale Startup 84

Sales Hacker

OCTOBER 10, 2019

Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business. The tendency in modern B2B SaaS orgs is to record most of the transactional data in the opportunity or account objects.

Scale 58

Scale Government Payment Features Data 58

Blulogix

APRIL 3, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Building a Unified Catalog: The Foundation of Subscription Success In B2B subscription management and billing, the creation of a unified catalog stands out as a pivotal strategy.

Subscription 40

Subscription Payment Features B2B Operational efficiency. 40

Chart Mogul

JUNE 29, 2018

A few key opportunities for differentiation: Branding (see Why B2B is finally investing in brand ). With a rate of growth rarely seen in B2B software businesses, the company has demonstrated the kind of ROI found through category creation. Marketo (marketing automation). Hubspot (inbound marketing). Oh how far we’ve come.

Venture Capital 70

Venture Capital Scale Cloud Branding 70

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 109

Scale Sales Hiring Underperforming Technical Team Social Media 109

Sales Hacker

JUNE 14, 2018

Eg, consumer sales, B2B sales-specific, or other? Can you illustrate your firm’s proven track record of selling in the enterprise, mid-market, or SMB segments ? Can you illustrate your firm’s proven track record of selling in the enterprise, mid-market, or SMB segments ? Go To Market Strategy ).

Outsourcing Services 57

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 57

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . AB Testing. Account-Based Everything / Revenue. Base Salary.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

ProfitWell

JANUARY 10, 2020

SaaS marketing is strategic promotion for software-as-a-service (SaaS) companies. Owing to differences in customer bases, product complexity, and price strategy, SaaS marketing is fundamentally different from promoting physical products. How does SaaS marketing differ from other types of business? Price strategy.

Marketing 94

Marketing Strategy SaaS B2C 94

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. While dashboards are invaluable for looking back at what went right or wrong in a sales cycle, successful sales leaders use dashboards to be proactive and adapt sales strategies well before it’s too late.

Scale 62

Scale Metrics Sales Forecasting 62

SmartKarrot

SEPTEMBER 7, 2022

They are also important when drafting your marketing and sales strategies. TAM – Total Addressable Market. TAM – the Total Addressable Market – the broadest metric of the three – refers to the maximum market demand for your product/ service. Therefore, you should be considering SAM to narrow the market.

Marketing 10

Marketing Scale Business Market Segmentation 10

SaaStr

DECEMBER 5, 2019

And we had been talking about that and I also run corporate strategy. I think at the highest level there’s a big difference between the CVCs that are focused more strategically about enhancing their product and their corporate strategy, versus financially. To get that distribution all over the world in different market segments.

Development Team Review 132

Development Team Review Scale Technical Review Software Review 132

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. What Is A B2B Marketing Strategy? How do you create this strategy the right way? The answer is obvious!

B2B 71

B2B Scale Strategy Marketing 71

SmartKarrot

MARCH 3, 2022

What marketing firms had to do earlier was write good copy, take amazing pictures, and strategically ensure it reaches customer attention. As per a survey, 80 percent of B2B customers hope that businesses understand their needs and align according to them. What is Behavioral Segmentation? Types of Behavioral Segmentation.

Customer Lifetime Value 10

Customer Lifetime Value Artificial Intelligence Social Media AI 10

Chart Mogul

JUNE 9, 2021

Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics. Can thinking about your exit strategy narrow or diminish your exit strategy? Related posts: Alex Delivet on single-handedly founding the B2B Rocks conference.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

Sales Hacker

SEPTEMBER 11, 2018

The optimal pricing strategy to IPO. The impact of sales and marketing on B2B execution. Driving constructive tension between sales and marketing. There Is No Optimal Deal Size Or Customer Segment. Sam Jacobs: You did a lot of research on deal size and market segment, and you concluded that there is no conclusion.

Scale 42

Scale SaaS Investment Construction 42

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. How to Increase Customer Retention for B2B Companies .

Retention 64

Retention B2B Enterprise Payment Services 64

SmartKarrot

MAY 4, 2021

There is more face-to-face interaction, on-the-go decision making, and high-level strategy with equal focus on process. High touch strategy is one where regular, one-on-one assistance from a customer success manager is essential. This means for an enterprise, one needs to have a proactive high touch strategy.

Customer Success 11

Customer Success Technical Review SMB Onboarding 11