Chart Mogul

FEBRUARY 11, 2019

Segmentation in SaaS may seem like a basic analytics practice, but it's actually a critical part of your growth strategy that can help you understand customers and drive deliberate growth. Simply put, segmentation is the difference between answering questions like “what’s our churn rate this month?” Let me show you why.

Metrics 76

Metrics SaaS Churn Startup 76

Baremetrics

MAY 26, 2021

Sign up for a free trial with Baremetrics to see how easy it is to gain insights from customer segmentation. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 What are the Different Models of Customer Segmentation?

Social Media 105

Social Media Market Segmentation B2C Churn 105

FastSpring

AUGUST 2, 2023

FastSpring provides an all-in-one payment platform for SaaS, software, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. And because TestDome is a B2B SaaS company, it was even more confusing to sophisticated buyers who expected a smoother experience. Here’s why.

Payment Solutions 136

Payment Solutions Payment Methods Merchant Services AI Search 136

Baremetrics

MAY 18, 2021

All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 Pitfalls of Not Segmenting Customers 3 Benefits of Market Segmentation 4 How Baremetrics Helps. What is Customer Segmentation?

Strategy 59

Strategy Marketing Market Segmentation B2C 59

OpenView Labs

NOVEMBER 11, 2020

Has the segmentation itself changed? Related read: The Ultimate SaaS Pricing Resources Guide. We’ve redone segmentations for a number of our B2B SaaS companies, and so far we’ve found the following trends. These results are for the old segmentation model and do not reflect any new segmentation work.

Pricing 73

Pricing Marketing Market Segmentation Communication 73

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? How B2B and B2C Are Converging.

B2C 124

B2C Payments SaaS Payments B2B 124

Baremetrics

APRIL 27, 2021

Learn more about the customer segmentation tool from Baremetrics. What Is Customer Segmentation? Types of Market Segmentation 1. Behavioral Segmentation 2. Demographic Segmentation 3. Geographic Segmentation 4. Psychographic Segmentation 5. Target Your Market Segment!

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

SaaSOptics

AUGUST 11, 2022

Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Option 4: Scaling your SaaS. Option 1: Raising capital.

Scale 97

Scale Scaling Technical Review Venture Capital 97

ProfitWell

JANUARY 30, 2020

Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.

Pricing 52

Pricing Payments SaaS Payments Market Segmentation 52

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. The Winning By Design Blueprint Series provided practical advice for every part of a SaaS sales organization. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. by Alli McKee.

Sales Hiring 96

Sales Hiring Sales Underperforming Technical Team B2B 96

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Justin Scott My pleasure.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Sales Hacker

JANUARY 16, 2018

Market Segmentation combined with tailored messaging. The key to achieving explosive growth is to start by identifying your Ideal Customer Profiles (ICPs) via segmentation, reaching out to them with personalized targeted messaging while building a scalable and repeatable process. Evaluate the attractiveness of each segment.

Scale 84

Scale Sales Hiring Payment Services Payment Methods 84

Chart Mogul

JUNE 29, 2018

In SaaS, everyone wants to rule over a kingdom. In the world of SaaS, there’s a never-ending game of thrones. So what’s the alternative for an ambitious SaaS startup? If you believe the thought leaders, it’s a critical component required for new SaaS businesses to succeed today. It’s a ruler-takes-all game.

Venture Capital 70

Venture Capital Scale Cloud Branding 70

User Pilot

FEBRUARY 3, 2023

This will help determine which market segments to prioritize and how much effort to put into each one. Observing customer behavior will help you determine what features customers find most useful and what areas may need improvement to increase usage.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Sales Hacker

SEPTEMBER 11, 2018

A 1×1 interview with Tomasz Tunguz, legendary VC and SaaS expert, to discuss the key operational paradigms leading to SaaS excellence. The difference between good and great SaaS businesses. The impact of sales and marketing on B2B execution. Driving constructive tension between sales and marketing.

Scale 42

Scale SaaS Investment Construction 42

Chart Mogul

JUNE 8, 2018

On what it takes for SaaS startups to get venture capital funding today. You can see these in the SaaS funding napkin — it gives a good idea of what the table stakes are for growth. It’s a strategy often touted by other prominent SaaS VCs like Jason Lemkin of SaaStr. Let’s dive in! On creating a moat.

Venture Capital 84

Venture Capital Software Review Scale Startup 84

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

OpenView Labs

JANUARY 29, 2020

Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Freemium appeared to be declining in popularity and, when it was in place, drove next to zero new ACV for most SaaS companies.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SmartKarrot

SEPTEMBER 5, 2022

What is the Total Addressable Market (TAM)? In the simplest terms, the Total Addressable Market (TAM) refers to “the total demand for a product or a service across all market segments, potential substitutes, and distribution channels. B2B SaaS companies have exceptionally long sales cycles. They include –.

Marketing 10

Marketing Scale B2B Advertising 10

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SmartKarrot

APRIL 5, 2022

SaaS companies undergo a dynamic learning process. Though every SaaS founder is in the game to solve certain problems, they might make some mistakes along the way. However, it is tough to make the cut, and hence many SaaS startups fail due to bad strategy, planning, and miscommunication. Lack of understanding of the SaaS Model.

SaaS Payments 11

SaaS Payments Software Review Payment Solutions Payment Services 11

ProfitWell

JANUARY 10, 2020

For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. But with the complexity of SaaS products comes an unlimited number of marketing possibilities. What is SaaS marketing? SaaS marketing is strategic promotion for software-as-a-service (SaaS) companies.

Marketing 94

Marketing Strategy SaaS B2C 94

Sales Hacker

OCTOBER 10, 2019

The tendency in modern B2B SaaS orgs is to record most of the transactional data in the opportunity or account objects. RELATED: If You’re Building Your B2B Marketing Strategy, Start Here. That being the case, the current state of the buyer should be reflected in the data collected throughout the sale. Activities.

Scale 58

Scale Government Payment Features Data 58

Intercom, Inc.

JANUARY 14, 2021

Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster. It’s a B2B SaaS application, think of it as a CRM. This is something that you should be doing even if you’re a small startup.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . AB Testing. Account-Based Everything / Revenue. Base Salary.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

SmartKarrot

MARCH 3, 2022

What marketing firms had to do earlier was write good copy, take amazing pictures, and strategically ensure it reaches customer attention. As per a survey, 80 percent of B2B customers hope that businesses understand their needs and align according to them. What is Behavioral Segmentation?

Customer Lifetime Value 10

Customer Lifetime Value Artificial Intelligence Social Media AI 10

Hull

MARCH 4, 2019

In our Spotted series , we break down and share the trends, tactics & techniques we see scaling SaaS teams do (not just what they say) on Hull and beyond. For many SaaS companies, free trials are at the heart of the buying experience. Which three tactics are most effective at increasing the number of sales-ready leads. This is Spotted.

Scale 68

Scale Data Strategy Engagement 68

SmartKarrot

SEPTEMBER 7, 2022

Taking a broader view, TAM gives you the figure of the maximum revenue you could generate in the market of operation. The Total Addressable Market is extremely useful for businesses, especially B2B start-ups, as it provides insights into the market’s potential for growth. SOM – Serviceable Obtainable Market.

Marketing 10

Marketing Scale Business Market Segmentation 10

InsightSquared

APRIL 14, 2021

However, for SaaS companies in particular, it’s now business-critical to also assess opportunities outside the current quarter for both off-cycle churn as well as the chance to pull deals in earlier. . As B2B revenue leaders, you’re consistently looking for a leg up. High-Probability Renewal Deals . Take Advantage of the Data!

Scale 62

Scale Metrics Sales Forecasting 62

SaaStr

DECEMBER 5, 2019

To get that distribution all over the world in different market segments. Unfortunately it’s operationally that’s incredibly challenged, particularly in the age of SaaS and data privacy and the kind of agreements, terms that we in particular in enterprise software sign up with our customers.

Development Team Review 130

Development Team Review Scale Technical Review Software Review 130

SmartKarrot

AUGUST 3, 2022

Businesses, especially the ones offering SaaS products, need a good understanding of a Product Life Cycle. From business leaders to marketing executives and the CX teams, they must have a fair idea of a Product Life Cycle and plan their activities accordingly. Take the example of a SaaS product – aa software, for instance.

Advertising 10

Advertising Scale Innovation Software Review 10

User Pilot

APRIL 18, 2024

TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.

Customer Lifetime Value 94

Customer Lifetime Value Sales Recruiting Market Segmentation Scale 94

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

Chart Mogul

JUNE 9, 2021

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” The transition from criminal defense law to SaaS started as a “scratch your own itch” kind of thing. 🎧 In the episode.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is SaaS?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54