B2B Market Segmentation SaaS Underperforming Technical Team 
User Pilot
APRIL 19, 2024
From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. The outcome? Organizational scale.
SaaSOptics
MAY 19, 2022
Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. How to Develop a Customer Acquisition Strategy.
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SaaSOptics
AUGUST 11, 2022
Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Option 1: Raising capital. Option 2: Selling the business.
User Pilot
FEBRUARY 3, 2023
Gather insights about your customers from internal teams. This will help determine which market segments to prioritize and how much effort to put into each one. Gather insights about your customers from internal teams Businesses often have different departments, each with a different perspective on their customers’ needs.
Sales Hacker
DECEMBER 28, 2018
The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. The Winning By Design Blueprint Series provided practical advice for every part of a SaaS sales organization. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. by Alli McKee.
FastSpring
APRIL 13, 2023
When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.
SaaStr
MARCH 8, 2019
People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”
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