OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. This Forbes article talks about how, over the past two decades, two separate trillion-dollar enterprise software sectors have been created: SaaS software and public cloud. Yes and yes.

Development 57

Development Marketing Sales Content Marketing 57

User Pilot

MAY 30, 2023

As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. Likewise, most businesses have multiple distinct personas.

Social Media 92

Social Media Interviewing Underperforming Technical Team Product Marketing 92

Sales Hacker

OCTOBER 31, 2018

But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Even in the internet sphere, fundamental marketing rules always apply: The better your message, the more engaged your audience. Making Persona-Based Marketing Feel Fresh. Start by using these strategies: 1.

Scale 68

Scale Marketing Sales Hiring Benchmarks 68

Sales Hacker

JULY 21, 2021

While some industries are still going through digital transformations, B2B SaaS companies kind of invented the concept. We operate on the cutting-edge of software development”. Follow the law of diminishing returns to avoid negative engagement and potentially lose a future customer. “We Digitize everything!

Sales Hiring 125

Sales Hiring Underperforming Technical Team Sales Sales Enablement 125

User Pilot

APRIL 30, 2024

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Typeform offers interactive surveys , customization options, and logic jumps for engaging and versatile online interactions.

SaaS Payments 79

SaaS Payments Payment Services Payment Methods Payment Solutions 79

Intercom, Inc.

AUGUST 21, 2019

Remember to focus on your niche (you may want to look for “Top B2B software review websites”, for example), and check if the site reviews the right sort of software and plugins. Not every software review site you find is worth reaching out to. Conduct a search for “Top 10 review websites” and so on.

Software Review 172

Software Review Technical Review Software Branding 172

Outseta

OCTOBER 31, 2018

By Geoff Roberts 9 min read If you’ve been hanging out anywhere near B2B marketing circles the past few years, you couldn’t possibly have missed it - live chat, modern messaging apps, conversational marketing - call it what you will. Heck, software review site Capterra has over 238 live chat products listed on their site.

Software Review 42

Software Review Technical Review Sales Hiring Venture Capital 42

Audacix

AUGUST 22, 2022

B2B technology startups can use SOC 2 compliance to gain and reach enterprise customers , because typically these customers require security procedures with rigorous monitoring procedures. It's one of the last steps on your journey to building a culture of security within your software development team.

Software Review 75

Software Review Development Team Review Systems Review Software 75

Valuize Consulting

JUNE 10, 2020

C ustomer success processes in B2B software businesses today are often inefficient, siloed and lacking scalability. Perhaps it was fueled by all of the strategic expertise, funding and time required to develop a category-leading customer success strategy—one that transforms your company’s revenue retention and expansion metrics.

Customer Success 40

Customer Success Engineering Scale Technical Review 40

Audacix

JULY 28, 2022

In fact, smart and fast-growing cloud software companies who outperform their peers usually share this common trait: they consistently grow sales and build their brand by turning their security standards into a key differentiator and selling point. How many of these three things do you offer your prospective customers?

Cybersecurity 52

Cybersecurity Underperforming Technical Team AWS Scale 52

TriTuns

NOVEMBER 13, 2018

Identify where you need to change how you engage with customers to get them to take the steps that will deliver desired behavior, and in turn, business outcomes. You will quickly realize that many of your customers probably lack the expertise, experience and ability to drive software adoption within their own organization.

Customer Success 49

Customer Success Technical Review Scale Software Review 49

TriTuns

NOVEMBER 13, 2018

Identify where you need to change how you engage with customers to get them to take the steps that will deliver desired behavior, and in turn, business outcomes. You will quickly realize that many of your customers probably lack the expertise, experience and ability to drive software adoption within their own organization.

Customer Success 40

Customer Success Scale Technical Review Software Review 40

User Pilot

JANUARY 15, 2024

You can utilize Userpilot to create SaaS dashboards with behavioral, adoption, and engagement for your product or users. You could track goals for various stages of user engagement , such as onboarding, activation, adoption, retention, and even account expansion. Click here to get your free Userpilot demo today! Usage monitoring.

Metrics 87

Metrics SaaS Customer Lifetime Value Retention 87

Incredo

NOVEMBER 19, 2019

How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo. As a SaaS CEO, you (probably) won’t directly be in charge for software development. But even if you hire the best Development Manager, there are certain things you should be aware of.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SmartKarrot

MARCH 18, 2021

Agile methodology has been introduced to meet such challenges and have been widely adopted by software companies. In software development, agile practices are followed to streamline the process and produce better quality deliverables. Technology for customer listening and engagement. Let’s see how.

Customer Success 10

Customer Success Technical Review Software Review Government 10

yoursales

DECEMBER 19, 2022

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for. Which problems are the most pressing for your and your B2B sales team? Which B2B sales technology trends will deliver on their promise and help you make it to and beyond your goals? Being a B2B buyer isn't easy. 2022: Sales Tools.

Scale 86

Scale Sales Recruiting Sales Outsourced Development 86

yoursales

NOVEMBER 8, 2023

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for Professional Sales SALES STACK 2023: Sales Tools for Professional Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever. Being a B2B buyer isn't easy.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

SmartKarrot

APRIL 13, 2020

The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence. More than 1 million developers use the Sentry SaaS platform to discover and address software errors.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

GetUplift

MARCH 22, 2019

Let’s say particularly for landing pages, if somebody comes on the landing page, they could spend 20 minutes reading through stuff, looking at your videos, really engaging with the page, but if they don’t go to a second page, Google won’t necessarily record how long they’ve spent on that page. You just abandoned.

Underperforming Technical Team 93

Underperforming Technical Team Software Review Technical Review Metrics 93

User Pilot

APRIL 26, 2024

Best customer tracking software for product insights To gain insights about your product by tracking customer behaviors, i.e., understand whether or not a feature is easy to find, take a look at these tools: Userpilot Userpilot is a no-code, all-in-one platform for product teams focusing on platform-led growth. Track your user engagement.

Software Review 83

Software Review Software Scale Systems Review 83

FastSpring

DECEMBER 21, 2020

My first job in tech was in 1998 as a software developer. When we were trying to sell a service, we wanted a tool that would replace proposals and create a faster buying process that would initiate engagement when displaying our pricing. How long have you been working in the SaaS/Tech industry? I’m going to date myself.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

Full Session

JANUARY 16, 2023

These tools also help companies improve customer engagement, conversions, and retention. One such solution is FullSession, our product analytics software that enables you to gather in-depth product metrics. User engagement shows how engaged users are with your product. This data can be precious to most businesses.

Software Review 52

Software Review Mobile Technical Review Pricing 52

Valuize Consulting

MARCH 31, 2022

Data-driven organizations are better equipped to anticipate their customers’ needs, incorporate value into every customer engagement, and build Agility into their processes and systems. Matthew has over a decade of experience as a developer with an extensive background in Support, Integration, and Product development.

Interviewing 52

Interviewing Technology Data Scale 52

Intercom, Inc.

MAY 14, 2019

At the outset of the engagement there was a long list of issues that needed to be resolved for them to renew, including: 70+ feature requests to consider for our product roadmap. While it was designed for software development, its principles are just as relevant to sales. 27 different stakeholders from their organization.

Scale 147

Scale Management Underperforming Technical Team Sales 147

SmartKarrot

NOVEMBER 2, 2020

And we’ve positioned our product to be ‘the easiest-to-use no-code product adoption software’.”. Alexandra Kovaleva, Marketer, DDI Development. Alexandra Kovaleva is a marketer at DDI Development, a customer software development company. She says, “Engage with customers. Respond to their messages.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

ChurnZero

NOVEMBER 8, 2019

The SaaS model has rapidly changed the software marketplace by lowering the b arrier s of entry and exit for buyers. These changes have made it essential that B2B software companies adapt and deliver ongoing use r value. For most Customer Success workflows, CRMs require custom software development.

Customer Success 63

Customer Success Scale Headcount Scaling 63

SaaStr

JUNE 10, 2021

Some is software developed by you, some is data that you may buy, some comes through APIs, third party solutions, people work and so on. But if you can hold your fort here and keep it as one product, you will have much more ability to develop it in the future and build a strong engagement from the customer.

Outsourcing Services 143

Outsourcing Services Marketplace as a Service Outsourced Development Scale 143

SmartKarrot

JANUARY 20, 2022

With its Cloud-Native Application Security Platform, Snyk provides cloud-based security services for software development. The objective of the London-based firm, which was founded in 2015, is to put security at the center of software development rather than later. Lead Forensics.

Merchant Services 10

Merchant Services SaaS Payments Payment Methods Payment Solutions 10

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. Our salesforce didn’t know which one to sell.

B2B 134

B2B B2C Scale New CTO 134

SmartKarrot

FEBRUARY 4, 2022

The services include customer engagement , immersive virtualization technologies, analytics, and blockchain. Businesses and teams can save the time, money, and risk of developing their authorization and authentication solutions. Pluralsight creates and develops digital products that train employees for the digital workplace.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms.

Scale 207

Scale Sales Hiring Marketplace as a Service Mobile 207

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? Put together documents about your biggest upcoming releases stating why you are developing this feature, who it is for, when it is going to be released and basically all the info people keep asking you about. In SaaS vs. marketplaces?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52