Clouded Judgement

AUGUST 25, 2023

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. ” Benchmark Data The data shown below depicts how the Klaviyo data compares to the operating metrics of current public SaaS businesses.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

SaaStr

MAY 21, 2025

So there’s the 10x ARR club … hard enough today in B2B and SaaS for public companies. By far the most highly valued B2B software company. For context, the Rule of 40 is a benchmark for SaaS companies that adds revenue growth rate and profit margin, with 40% considered healthy. And then there is Palantir.

Artificial Intelligence 143

Artificial Intelligence Government AI Benchmarks 143

SaaStr

MAY 23, 2024

So Emergence Capital put together a great report here on B2B startups, “Beyond Benchmarks 2024” , with a ton of great data across 664 software startups. More on that here: But top quartile is still a great benchmark to compare and learn from your peers: From $1m-$5m ARR, top quartile startups are growing 100% still.

Startup 342

Startup Benchmarks B2B Pricing 342

SaaStr

APRIL 15, 2025

With 17 years of venture capital experience, Ethan began his career in consumer investing before pivoting to B2B, where he developed particular expertise in developer platforms and B2B software.

Technical Review 162

Technical Review Venture Capital Outsourced Development ChatGPT 162

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business.

Sales Hiring 202

Sales Hiring Marketing Technical Review Underperforming Technical Team 202

Kellblog

JULY 29, 2021

In this fast-paced episode we move through topical discussions of the major SaaS metrics followed by investors and operators alike, and look at the size-segmented benchmarks presented in Ray’s 2020 B2B SaaS Metrics report.

Benchmarks 136

Benchmarks B2B Metrics SaaS 136

Kellblog

NOVEMBER 17, 2022

Working in my capacity at as an EIR at Balderton Capital , I have recently written a new publication, The Balderton Founder’s Guide to B2B Sales , with the able support of Balderton Principal Michael Lavner and the entire Balderton Capital team. Planning: planning and the role of key metrics and benchmarks.

B2B 140

B2B Sales Benchmarks Startup 140

SaaStr

JANUARY 26, 2024

A related post here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? If there isn’t real, true process, yes it may still close. But it’s likely not live at the moment. Treat is as such, and move it out of the current pipeline. The post How Long Does It Take to Close an “Average” Deal in SaaS?

SaaS 306

SaaS Benchmarks B2B Metrics 306

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. But don’t sleep on B2B sales in Q4. Below, we’ll cover: U.S.

SaaS Payments 159

SaaS Payments Payment Solutions Software Review Payment Methods 159

SaaStr

SEPTEMBER 2, 2023

Figure 5 comes from our 2023 SaaS Retention Benchmarks for Private B2B Companies and highlights the relationship between growth and retention. “SaaS Capital lends $2 million to $15 million to B2B SaaS companies with at least $3 million of ARR registered and banked in the US, Canada, UK, and Ireland. But the data is real.

Startup 299

Startup SaaS SMB Banking 299

SaaStr

APRIL 30, 2021

A great benchmark for developer-centric mission-critical services. Top-tier for B2B enterprise software. We all have figured out now that top-tier NRR is the key to the winners in SaaS. Some best-of-breed examples: Snowflake’s NRR is 162%. UiPath’s NRR is 145%. Slack’s NRR is 125%.

SMB 326

SMB Benchmarks Enterprise B2B 326

SaaStr

DECEMBER 14, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. She also developed Bessemer’s Cash Conversion Score and authors the annual Cloud 100 Benchmarks Reports. We had a great one last week with Jay Levy, Managing Partner at Zelkova Ventures.

Venture Capital 288

Venture Capital Benchmarks Cloud compliance 288

User Pilot

JULY 14, 2024

That’s one of the questions about user activation rates that we explore in our Product Metrics Benchmark Report 2024. Companies analyzed in the Product Metrics Benchmark Report by industry. The average activation rate across the companies we studied for our SaaS Product Metrics Benchmark Report was 37.5. Book the demo!

Benchmarks 105

Benchmarks Scale Onboarding Metrics 105

FastSpring

APRIL 26, 2022

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. When we set churn benchmarks for SaaS companies, there’s so much to consider.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. An overview of the current B2B SaaS market and valuation drivers. They just need to be aware of it and that’s why this kind of thing is helpful with the benchmarking data that you can compare.

Benchmarks 98

Benchmarks B2B SMB SaaS 98

User Pilot

JULY 18, 2024

According to our latest NPS benchmark report, the average NPS in SaaS is 35.7. But how does your business fare against these product metrics benchmarks? Let’s explore our product metrics benchmark and learn: What NPS is and why it’s important for SaaS businesses. You can download our product metrics benchmarks here.

Benchmarks 105

Benchmarks Healthcare Technical Review Scale 105

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Check our product metrics benchmark report. Average month-1 retention statistics for different segments.

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

SaaStr

FEBRUARY 27, 2024

For example, say you have a mature B2B SaaS company doing $650M in GAAP revenue , (GAAP stipulates that revenues are recognized when realized and earned, not when received) and you’re growing 30% year-over-year, but you’re operating with a.4x Benchmark and iterate. Benchmarks are the starting point, not the endpoint.

VP of Engineering 278

VP of Engineering Scale Marketing Benchmarks 278

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media?

Social Media 134

Social Media B2C B2B Benchmarks 134

User Pilot

JUNE 27, 2024

Learn more about industry benchmarks in our latest SaaS Product Metrics Report. Activation rate benchmarks for various industries in 2024 range from 54.8% User activation rate benchmarks in 2024. User activation rate benchmarks per industry. Let's dive right in! Explore more here. Not to mention paying subscriptions.

Benchmarks 105

Benchmarks SaaS Social Media Onboarding 105

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in. Methodology.

Benchmarks 21

Benchmarks Scale Marketing B2B 21

SaaStr

NOVEMBER 5, 2021

And IVP has published some data to help you benchmark it. As one of the leading later-stage B2B VC funds, IVP meets with a ton of SaaS founders at $15m+ ARR. Still, it’s a core metric. You need it to get a sense of how you are doing in SaaS, and how to plan your sales and marketing spend.

Scale 299

Scale SaaS Acquisition Benchmarks 299

User Pilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? In this article, we go in-depth about customer satisfaction benchmarks and how you can measure and improve it. In the SaaS industry, the NPS benchmark is around 40. What is customer satisfaction benchmarking?

Benchmarks 98

Benchmarks SaaS Retention Metrics 98

ChurnZero

JUNE 24, 2022

What does this mean for B2B SaaS businesses? In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. Rob Belcher from SaaS Capital answers your SaaS benchmarking questions.

Benchmarks 98

Benchmarks Retention Software Review Technical Review 98

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

Benchmarks 98

Benchmarks Retention B2C Business 98

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 114

B2B B2C Underperforming Technical Team Business 114

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

SaaStr

FEBRUARY 3, 2021

While that is undoubtedly a legitimate strategy, B2B buyers, especially at the enterprise level, need logical, fact-based reinforcement to commit to a sale. #2 Benchmarking is Key. . Get a general sense of what your data is telling you, benchmark, then optimize. ? ? ?. #6 . #1 Rational & Committee Buyers.

Enterprise 216

Enterprise Marketing Scale Benchmarks 216

User Pilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. Here are the most B2B companies’ average customer acquisition costs.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

User Pilot

JUNE 30, 2021

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. SaaS free trial conversion rate benchmarks. The average free trial conversion rate for B2C is higher than B2B. Table of Contents. Conclusion.

Benchmarks 98

Benchmarks B2C SaaS Software Review 98

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 246

Scale SMB Enterprise Sales Hiring 246

SaaStr

MARCH 17, 2020

The company also unveiled ProfitWell Benchmarks to see how your company stacks up against similar firms. Head over to profitwell.com or profitwell.com/benchmarks to learn more about the announcements. Chargebee offers subscription billing and revenue operations for fast-growing B2B SaaS companies.

Sales Hiring 229

Sales Hiring Scale Payment Features Marketplace as a Service 229

Baremetrics

MARCH 23, 2021

When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. Other concerns affect these rates of conversion as well and studying all of them with the proper benchmarks in place; makes it easier for every company to succeed.

Benchmarks 75

Benchmarks SaaS Social Media Sales Funnel 75

Sales Hacker

NOVEMBER 8, 2024

For B2B SaaS companies, building a base of advocates – customers who champion your brand can be a pivotal go-to-market advantage. Here’s how to drive early value effectively: In-product value Measure TTV : Set a quantifiable benchmark for how long it should take a new user to reach their first “aha moment.”

Scale 112

Scale Sales Recruiting Sales Hiring AI Search 112

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. B2B Sales Hiring Tips and Trends from the Trenches.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

SaaSOptics

DECEMBER 7, 2021

How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]. They shared their experiences and insights into the importance of good data hygiene, how it impacts forecasting and funding, and using industry benchmarks to determine valuation. Raise Capital by Benchmarking Data to Determine Valuation.

Benchmarks 77

Benchmarks Scale Venture Capital Outsourced Development 77

User Pilot

JANUARY 27, 2023

So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? SaaS free trial conversion rates benchmarks Which of these models gives the best conversion rates ? Useproof is a bit more optimistic and puts the benchmark at 25%. Do you prefer free plans or just free trials?

SaaS Payments 98

SaaS Payments B2B SaaS Payment Solutions 98