User Pilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 204

Scale SMB Enterprise Sales Hiring 204

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

yoursales

FEBRUARY 26, 2024

Revolutionizing B2B Sales: Impact of AI-Tools on Customer Engagement Amid the rapid evolution of the B2B sales domain, businesses need to integrate cutting-edge technologies to secure a competitive edge. Most importantly, it fixes one of the biggest pain points in B2B Sales: lack of insight into the revenue stream.

AI 52

AI Scale B2B Engagement 52

User Pilot

FEBRUARY 19, 2024

Tracking drop-off rates helps teams identify usability issues, improve conversion rates, enhance user experience, and optimize the onboarding process. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Want to find out how Userpilot can help you reduce your drop-off rates?

Onboarding 105

Onboarding User Experience Benchmarks Mobile 105

Buffer Resources

MARCH 21, 2024

LinkedIn drives 46 percent of social traffic to B2B websites, and a well-optimized repurposed post can tap into that traffic stream. By following this three-step filtering process, you can confidently identify and select optimized blog content with maximum repurposing viability for LinkedIn.

Social Media 109

Social Media Engagement Branding Construction 109

FastSpring

AUGUST 19, 2022

SaaS pricing is tough to optimize. Designing a pricing model that optimizes for fairness — in both directions — is a fundamental tenant of SaaS pricing. Most of the time, when you read or hear something about UBP, it’s positioned as an alternative to seat-based pricing, which has been the dominant sales model for B2B SaaS companies.

Pricing 146

Pricing SaaS Technical Review Forecasting 146

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? Are you optimizing all possible Q4 sales opportunities for your software business? How B2B vs. B2C sales compare. We filtered that data for B2B-only and B2C-only data, and we excluded data from companies that explicitly serve both.

SaaS Payments 154

SaaS Payments Payment Solutions Software Review Merchant Services 154

Buffer Resources

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse. 

Social Media 110

Social Media Underperforming Technical Team Engagement B2B 110

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Scale 189

Scale Marketing Business B2B 189

SaaStr

FEBRUARY 3, 2021

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Often marketers can get caught up in driving conversions through emotional resonance in our marketing messages. 1 Rational & Committee Buyers. 1 Rational & Committee Buyers.

Enterprise 169

Enterprise Marketing Scale Benchmarks 169

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. Messaging and storytelling are also important. What’s so important about product pages?

B2B 102

B2B Azure Software Review User Experience 102

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. These ad formats rely on short, impactful copy that sends the right message and captures user intent. Think about what messaging resonates with your audience most.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

yoursales

JUNE 2, 2023

Sales Forecasting: A Strategic Imperative Sales forecasting is a critical process for any B2B organization, particularly for companies operating in a highly competitive landscape. This enables realistic expectation-setting , optimal resource allocation, and enhances overall organizational efficiency.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 108

B2B B2C Technical Review Systems Review 108

Blulogix

FEBRUARY 16, 2024

Benefits of Automating CLM Enhanced Personalization: Automation tools can analyze customer data to deliver personalized messages, offers, and support at scale. Monitor and Optimize: Continuously monitor the performance of your automated CLM processes.

Payments 52

Payments Payment Services Revenue Management 52

User Pilot

NOVEMBER 2, 2023

Search Engine Optimization (SEO) allows companies to reach more users with their content. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users. That’s where SEO, or search engine optimization , comes in.

Strategy 105

Strategy Marketing Social Media AI Search 105

Buffer Resources

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. Send personalized messages.

Sales Recruiting 132

Sales Recruiting Sales Hiring Scale Social Media 132

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 252

Scale Sales Hiring Scaling B2B 252

Subscription Flow

FEBRUARY 2, 2024

A lot of B2B companies use it to track progress, communicate with clients, and optimize workflows. Slack: Slack is a real-time messaging tool that allows groups to communicate through calls, direct messages, and dedicated channels. While that is great, Slack works even better with Asana.

Payments 59

Payments Payment Services SaaS Payments Payment Features 59

User Pilot

APRIL 24, 2024

This enables SaaS teams to adjust strategies promptly for optimal performance. What’s the conclusion for companies offering B2B SaaS solutions? Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values.

AI 96

AI Artificial Intelligence SaaS Generative AI 96

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Providing onboarding guidance via in-app messages, emails, and tutorials.

B2B 83

B2B Scale SaaS Sales Enablement 83

User Pilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Performing funnel analysis to pinpoint where users disengage and investigate reasons, optimizing the journey for smoother conversion. However, this benchmark increases to 25% in B2B. How to identify conversion friction?

Payment Methods 52

Payment Methods Payment Solutions SaaS Payments Scale 52

Sales Hacker

MARCH 16, 2020

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. They’re taking a more B2C-like approach, optimizing the buying experience to win more business. In order to create an email that feels one-to-one and not automated, your message has to be relevant to that particular buyer.

Technical Review 110

Technical Review B2C Social Media Underperforming Technical Team 110

Blulogix

DECEMBER 19, 2023

Transitioning to UBP: A Roadmap to Success By BluLogix Team Congratulations, B2B trailblazers! Marketing: Craft compelling messaging that highlights the transparency, flexibility, and customer-centricity of UBP. Granular data is your treasure trove – use it to understand customer behavior, optimize features, and personalize pricing.

AI Search 59

AI Search Subscription Payment Features Finance 59

User Pilot

SEPTEMBER 14, 2023

You can also use the same message to upsell the same sender by highlighting the benefits of other product plans. Conversely, B2B dunning emails should be more cautious with including sensitive payment information and instead use business-specific details such as who the account holder is or which plan they subscribed to. .”

Payment Methods 104

Payment Methods Payment Solutions Payment Services Payments 104

FastSpring

MARCH 9, 2022

We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. Social Bee: Optimize for free trial conversions. For those reasons, a PLG-centered pricing page needs to be optimized to: Encourage first-time visitors to try out the product.

SaaS Payments 141

SaaS Payments Pricing Payments Payment Methods 141

Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. Why is sales funnel optimization important? About 96% of people who visit your website are not ready to buy — so optimizing the journey from “awareness” to “action” is key for meeting your revenue goals. What is a sales funnel?

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Practical Advice on SaaS marketing

APRIL 3, 2018

Identifying the target user as “B2B companies” or “financial services firms” includes a broad audience. Our marketing messages should clearly identify the problem and explain how our solution eliminates it. The problem isn’t with the message, the copy, or the call-to-action. And the more specific the better. They don't see us.

Social Media 157

Social Media B2B Communication SaaS 157

Unbounce

APRIL 4, 2019

The ads are short and just require some creative messaging. Facebook relies heavily on visuals and content messaging. It’s relatively easy to create Facebook ads, but optimizing them for conversion requires many assets and variables (accurate audience targeting, conversion-optimized landing pages, etc.) Purchase Intent.

Business 111

Business Marketplace as a Service Advertising B2B 111

How To Buy Saas

FEBRUARY 13, 2024

Now, in the digital era, the marketing toolkit is brimming with advanced tools and resources designed to optimize promotional strategies. When it comes to fax marketing, it’s best employed when directed at a business-to-business (B2B) audience, where fax machines are still prevalent and actively used for communication.

Healthcare 52

Healthcare Telecommunications Advertising Technical Review 52

Neil Patel

JANUARY 27, 2021

The example above shows the newsletter targets B2B content marketing practitioners. It’s also clear that the newsletter discusses B2B content creation and marketing practices proven to work. Use one that’s not only clear but augments your message as well. Within your content: Images help ensure that your message hits home.

Social Media 137

Social Media B2B Branding Engagement 137

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 92

B2B Customer Success Technical Review B2C 92

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

B2B 111

B2B Sales Funnel Social Media Content Marketing 111

FastSpring

APRIL 4, 2024

After becoming the It Thing that many organizations adopted quickly — “The pendulum swung maybe a little too far,” John explains — GTM teams are now finding a balance between sales led motions and product led motions to fully optimize adoption and sales of their products. John, to kick it off, I guess I’ll ask you the same question.

Scale 144

Scale Sales Payment Methods Merchant Services 144

Intercom, Inc.

JUNE 4, 2018

As Intercom’s VP of Sales Operations, my job is to obsess over how we can optimize our supply chain to deliver against our pipeline and revenue targets; in other words, figuring out how to make our sales organization run better and faster. Three ways live chat optimizes the sales funnel. Let’s look at how this came about.

Sales Funnel 220

Sales Funnel Sales Headcount B2B 220