Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic. The other group is in the midst of re-doing it.

AWS 100

AWS Social Media Acquisition Subscription 100

SaaStr

JULY 1, 2020

We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech. Because I see those all over social media.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Baremetrics

APRIL 17, 2018

SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture manifesto — you name it, content must be produced. Example: Have you considered how truly awful it would be to calculate all those metrics without software? When a writer says something’s awful, we believe them. We all need traffic.

AWS 94

AWS Social Media Education Content Marketing 94

Intercom, Inc.

OCTOBER 14, 2019

Third-party review sites like G2 , research firms like Gartner, and discussions on social media give customers direct access to both data-driven and anecdotal information about products, enabling them to make better purchasing decisions. This is largely due to a couple factors: Software buyers are more educated than ever before.

Software Review 162

Software Review AWS Social Media Machine Learning 162

User Pilot

AUGUST 18, 2024

Marketplaces – Online platforms like AWS Marketplace and Salesforce AppExchange let you list your product and attract new users by giving you access to a wider audience base. Outbound – This involves reaching out to prospects via cold calls, email campaigns, direct messages on social media, etc.

AI Search 105

AI Search Scale AI Strategy 105

SaaStr

JUNE 26, 2024

There’s a lot of doom and gloom on social media, so it’s important to look at the facts as much as possible. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. To some extent, it’s not clear. Maybe endless price increases,” Jason says. Dell fell 15% last week.

CTO Hire 144

CTO Hire AI Venture Capital Sales Hiring 144

Buffer Resources

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc. Stripe payments make up 98.5

Merchant Services 98

Merchant Services Payment Services Payment Features Payments 98

OpenView Labs

FEBRUARY 2, 2021

Company videos, social media videos, landing page videos, and FAQ videos are other examples of different types of videos you can include in your video marketing strategy. Examples of SaaS companies that have adopted this pricing model: HubSpot, Zocdoc, Salesforce, and AWS. More SaaS companies will move to usage-based pricing.

Product Marketing 91

Product Marketing Trends Scale Marketing 91

User Pilot

APRIL 30, 2024

Key examples are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, which provide scalable resources like virtual servers and storage. Marketing automation tool : These tools automate repetitive tasks related to marketing, such as emails, social media, and other website actions.

SaaS Payments 104

SaaS Payments Payment Methods Payment Services Payment Solutions 104

User Pilot

MARCH 5, 2025

Omnichannel and multilingual support: Intercom provides a unified inbox to help you manage customer interactions across in-app messaging, email, social media, and other connected digital channels. Its hosted in AWS and SOC 2 Type 2 compliant. Its optionally available on all Intercom plans but costs $0.99 per resolution.

Software Review 52

Software Review Engagement Software Scale 52

Sylvia Ng

FEBRUARY 17, 2016

Previous experience scaling a social media account to impressive numbers. Great knowledge of different social media platforms. Good with paid social e.g. Facebook/Twitter ads, Adwords. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

FastSpring

FEBRUARY 11, 2021

By following your leads carefully through social media and scanning their websites, you’ll know the best angle to approach them with. B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. Think of it this way.

B2B 78

B2B Strategy B2C Sales 78

ProfitWell

MARCH 12, 2019

And in even better news, they're sharing their insight with a guide to website, email, and social media nonprofits. AWS Guide by Cloudability Cost manager Cloudability brings the thunder , snagging the nomination as a finalist in the Most Disruptive category in the #ORTechAwards. In headlines.

AWS 49

AWS Marketplace as a Service Social Media Payment Features 49

User Pilot

APRIL 21, 2023

Customer testimonials, reviews, and social media mentions. Heatmaps and session recordings – to analyze user in-app engagement patterns and remove friction from the UI. User feedback – both quantitative, for example, the NPS or CSAT scores, and qualitative to identify areas for improvement.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

Totango

MARCH 5, 2019

That is, right after they post on social media about the awful company that sold them a bad, unsupported product. They want a human being—not an automated message or a robotic phone system. And if they don’t get the help they need when they need it, they might unsubscribe or never buy that product again.

Management 59

Management Compensation Software Review AWS 59

Sales Hacker

MARCH 10, 2020

Tackle can give you access to the AWS, Azure, and Google Cloud platforms and your end customer can purchase your solution through those marketplaces, which can streamline the entire process and help you skip a bunch of steps. It’s everything from what’s the expectation of what we’re putting out on social media?

Sales Hiring 83

Sales Hiring Scale Marketing AWS 83

How To Buy Saas

MAY 21, 2025

It also enriches candidate profiles by pulling in data from over 20 social media platforms (like LinkedIn, GitHub, etc.), Social Media Enrichment: The system auto-enriches candidate profiles with public data (e.g., LinkedIn experience, social profiles), so you get a more complete picture without manual research.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Sales Hacker

AUGUST 7, 2020

Amazon Web Services (AWS). Corporate Social Media Trainer. Socially Active. Post-Acute Sales Representative. Medline Industries, Inc. Senior Strategic Account Executive. Jellyvision. Kate Vango. Enterprise ENGR Business Development. Rita Jusztina Varga. HERA by Hotel ResBot. Natalie Vicas. Account Executive. Nessa Voigt.

VP of Engineering 130

VP of Engineering Sales Recruiting Sales Hiring Payment Services 130

SaaStr

SEPTEMBER 12, 2019

I actually enjoy doing my expense reports now, but expense reporting prior to Expensify was just awful. I hate saying social media strategy, but is there some interesting thing you can do to get them to tweet about something and and to get your name out there? So, focus on the user. The point there is Expensify.

Investment 113

Investment Underperforming Technical Team Sales Hiring Software Review 113

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. First of all, we will try to do some Q and A, so click on Q and A at the bottom if you’re watching this on Zoom rather than on social media. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

User Pilot

JULY 28, 2024

This data can come from many sources, such as customer transactions, social media, and sensors. Bonus points : Experience with cloud platforms (AWS, Azure, GCP). Data scientists are in high demand because more and more organizations are collecting massive amounts of data. But just having a lot of data isn’t enough.

Data 52

Data Technical Review Machine Learning Artificial Intelligence 52

ProfitWell

APRIL 15, 2019

There are plenty of smaller things you can do, like offering complimentary services, establishing a rewards program for loyal customers, or a quick shout out on social media can go a long way. If you can swing it, a celebration for your top clients is a great way to get face-time and inspire loyalty. In headlines.

Sales Recruiting 45

Sales Recruiting Entertainment Sales Hiring Payment Features 45

The Marketing & Growth Hacking Publication

FEBRUARY 23, 2019

From searchable topics and tags to short and long bios, links to your website and social media sites, your email address and phone number as well as your PITCH. InterviewGuestsDirectory.com PerfectPodcastGuest.com is a fabulous site for those interested in long and detailed interviews. The first month is only $1.00. Write for us.

Branding 40

Branding Growth Hacking Interviewing AWS 40

User Pilot

JULY 14, 2024

This data can come from many sources, such as customer transactions, social media, and sensors. Bonus points : Experience with cloud platforms (AWS, Azure, GCP). Check their developer portals or social media for upcoming events. But just having a lot of data isn’t enough. What does a data scientist do?

Data 52

Data Technical Review Machine Learning Artificial Intelligence 52

Teamgate

AUGUST 12, 2019

When crafting your email copy, keep the Apple example in mind, avoid the awful “me me me” attitude and focus on the prospect. By adding relevant content, connecting your social media profiles and keeping your email signature up-to-date you will easily differentiate your emails and engage with your prospects in a unique way.

Sales 40

Sales Social Media CTO AWS 40

The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

I saw superficial because the number of followers you have really shouldn’t dictate to you that your writing is awful, it just means that no one hit the follow button. Photo by Luis Quintero from Pexels Well, this may seem like an egotistical or vain use of an article, talking about the superficial thing that is followers.

Growth Hacking 40

Growth Hacking Advertising AWS Engagement 40

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Other types of advertising that fall under the same revenue model include search engine marketing, social media marketing, and mobile advertising.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

All that Saas

DECEMBER 24, 2021

Social Media: Twitter | Facebook | LinkedIn. Fyle runs on AWS. Fyle takes their customer support services very seriously, below are some of the services that they offer their users. Helpdesk & Documentation: Click here. Email Address: support@fylehq.com. Contact Number: N/A. Product Forums: N/A. Webinars: Click here.

Software Review 52

Software Review Systems Review Technical Review Payment Methods 52

SmartKarrot

OCTOBER 18, 2021

A good product with lousy support is the same as an awful product with good support in terms of customer retention. With these tools, you can tailor surveys to your customers’ personal preferences, then distribute them via email, your website, or social media. Monitor your social media channels.

Social Media 10

Social Media Technical Review AWS Branding 10

Unbounce

FEBRUARY 17, 2021

Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. In fact, a dedicated landing page is the perfect place to send any clicks you get from social media. Not sure which social media channels your brand should be advertising on?

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

SmartKarrot

JANUARY 18, 2022

Founded in 2016 by Anant Bhat, Vinoth Kumar, and Yega Kumarappan, Paperflite offers UX-focused BI software designed to boost social media content performance. The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure. Paperflite. Capillary Technologies.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Intercom, Inc.

DECEMBER 31, 2019

The impact of social media. It’s hard to recall now, but there was a time, particularly around the Arab Spring of 2011, when it seemed that Facebook and Twitter would usher in a new era of enlightenment across the world, shifting power to the people by freeing our social and political discourse from traditional gatekeepers. .

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Sales Hacker

MAY 13, 2025

So my marketing, my website, my social media, my reputation, [00:11:00] all these things have to be. Because then what you’re gonna do is you’re gonna say, okay, we need social media posts around our vegan menu pages. I think what’s gonna happen in this next generation of SaaS is we have to reverse that.

AI Search 72

AI Search AI ChatGPT Software Review 72

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. For example, here is how the performance of email marketing compares to the results of social media and content marketing campaigns.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based. How do we help our people?”

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Sales Hacker

NOVEMBER 10, 2020

He was at a company called Dachas Group, which was in social media analytics prior to TrendKite. They’re awful. It was a marketing influencer platform, but its day had passed. So that was the first data point. Second, Eric made a pretty close connection with Kevin, the CEO, early on. Total dog s**t.

VP of Engineering 101

VP of Engineering Scale Development Team Review Technical Review 101