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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Right now, 70% of the GenAI startups are using Google Cloud.

Cloud 238
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Create Pricing Models Like AWS and Twilio with Events-Based Billing

Chargify

However, with the introduction of Events-Based Billing by Chargify, this event-based billing model is now available to small and medium-sized businesses, giving them the ability to offer the same pricing models and bill customers just as precisely as Amazon Web Services (AWS) or the popular voice and messaging platform Twilio.

AWS 98
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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

You’ve got a billion in revenue per year at Box, and yes, some of it goes to hosting and storage. There are founders in it for nothing else but to make money, but most folks who can get something off the ground to 7 figures in revenue are builders. #3: You need brand, field, demand gen, all the pieces, and a senior person.

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Why Can’t SaaS Companies Just Mint Cash?

SaaStr

Does it cost so, so much to host a few million lines of code on AWS? And your marketing costs should be manageable as your mini-brand kicks in. Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc.

Scale 276
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Notes from Office Hours with Lisa Lawson

Tom Tunguz

The CEO may want a partnership for brand association. Your customers may not know that it’s your product under the hood, so while you may gain a bunch of revenue, your brand equity won’t appreciate. Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace. Internal Clarity.

Scale 315
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. Marketing is shifting toward measurement and accountability, and data-driven marketers want conversion data that can be tied to revenue. Data Talks, Instincts Walk. Create content to inform and prequalify buyers.