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Why Now is a Great Time to Raise Seed Funding. Even If It’s Awful for Series A-E Rounds.

SaaStr

We just did our latest Workshop Wednesday with Omers Growth, and they only did one growth investment last year. A great deep dive on later-stage SaaS investing here: And look venture is a mess today. Crypto investments are going bankrupt. Second, top funds (including Sequoia this week) have brand-new Seed funds.

AWS 311
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020.

Cloud 243
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere. It was pretty easy to drive that from our side.

Scale 211
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Why Can’t SaaS Companies Just Mint Cash?

SaaStr

Does it cost so, so much to host a few million lines of code on AWS? And your marketing costs should be manageable as your mini-brand kicks in. Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc. Get better.

Scale 274
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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% The rise of third-party buying . Not anymore.

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

2: What Keeps Someone Motivated In The Startup World Jason has been successful, has had exits, has invested in great companies, and has built SaaStr into what it is, so what motivates him and other founders to keep going? “It You need brand, field, demand gen, all the pieces, and a senior person. It changes over time,” Jason shares.

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. The content that resonates best with buyers discusses issues and tells great stories, says Cameron Tanner at AWS. But investing time in building that expertise can slow reps down. Data Talks, Instincts Walk.