OpenView Labs

FEBRUARY 2, 2021

Blend in user reviews to engage readers with relatable stories, and your content ticks the most influential info sources B2B buyers trust when purchasing software, according to TrustRadius’ 2020 study : SaaS companies like Ahrefs have been using this approach to acquire new users directly from the content they create.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

DECEMBER 20, 2019

And PTC is sort of the source of some of the greatest sales minds of this age as, at least in B2B SaaS. And it may change because you may change it depending on your [inaudible 00:14:15] change depending on your brand recognition and it may change depending on all sorts of market dynamics. So one is more relevant than the other.

Scale 141

Scale Sales Hiring Construction Education 141

Audacix

OCTOBER 24, 2019

In fact, smart and fast-growing cloud software companies who outperform their peers usually share this common trait: they consistently grow sales and build their brand by turning their security standards into a key differentiator and selling point. How many of these three things do you offer your prospective customers?

Cloud 49

Cloud Cybersecurity Scale Transportation 49

Sales Hacker

AUGUST 7, 2020

CEO of Bizzit, Head of the B2B~ers Community. Amazon Web Services (AWS). B2B Sales Growth Strategist. Community Brands. Personal Brand Strategist, Speaker and Founding Team Member. Brand Builders Group. Personal Branding & Social Selling Specialist. Account Executive. Sondra Roberts. Career Step.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

FastSpring

FEBRUARY 11, 2021

If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. Types of B2B Companies.

B2B 78

B2B Strategy B2C Sales 78

SaaStr

JANUARY 28, 2020

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. Any thoughts? I mean, literally.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. Tell me how to win IT departments, how to win legal department, how to talk to chief security officers, or how to build the SaaS brand.”

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

User Pilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

OCTOBER 15, 2019

I think maybe once we saw the deck that they were using and it was pretty awful. Yeah, I’ve been in B2B marketing for 10 years, and there’s this culture of hard sell when you have to, but always close and close quickly. One thing we also did was we kind of revamped our entire brand architecture. Lauren A.:

Underperforming Technical Team 153

Underperforming Technical Team Sales Hiring compliance SMB 153

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. How have you been able to grow your brand and build the word of mouth momentum? Michael: Totally.

Strategy 36

Strategy Payment Methods Payment Services Startup 36

SmartKarrot

JUNE 30, 2022

Companies frequently wait too long to implement new organizational structures and leadership, resulting in skilled executives leaving for better opportunities and customers switching to a rival brand. In your automated email interactions with customers, explain what they need to know and how it affects their relationship with your brand.

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

Sales Hacker

FEBRUARY 2, 2024

For example, if the value of marketing is: Building and evangelizing the brand of the company. Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. Driving self-serve ARR (PLG).

Metrics 95

Metrics Revenue Scale Marketing 95

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Learn more about our localized branded checkout. Our first brand client in China was Intel. Stream the Episode Highlights From The Interview 1.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Sales Hacker

AUGUST 18, 2023

Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success? Anna Baird , the former CRO & COO of Outreach , Dave Gerhardt the Founder of Exit Five The #1 Community for B2B Marketers, and Lars Nilsson *revisited* the VP of Global Sales Development at Snowflake.

Scale 70

Scale VP of Engineering Sales Hiring Enterprise 70

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. It may change because you may change depending on your acceleration and will change depending on your brand recognition, it may change depending on all sorts of market dynamics.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Sales Hacker

SEPTEMBER 29, 2020

Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. And I had done that even before I got into B2B software, doing military electronic design, right? I got the infrastructure, I got the AWS bill, don’t worry about it. Don’t worry about it.”

Scale 108

Scale CTO Hire Scaling CTO Coach 108

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. You can take more risks. Anita Nielsen. Jen Ferguson.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OpenView Labs

FEBRUARY 3, 2021

The paradigm used to assume that everything in sales had to be about the product or the brand,” Yamini said. “In During my decade in on-premise B2B, our sales team celebrated every win with big gongs and bells. Trend #2: Delighting the customer is more important than winning the customer.

Marketing 55

Marketing Trends AWS Strategy 55

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're generating something that's brand new, like a brand new category, nobody understands about it. Can you grow a B2B company utilizing PLG without ever having the need for a sales team?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

AUGUST 26, 2022

One has 400, but they’re new VCs, not brand new VCs, but new funds. I’m going to get the numbers wrong, I think Amazon has 10,000 open positions out in AWS. A lot of the best SaaS investors do B2B marketplaces and B2B SaaS together. Those are great brands. One has about 1 billion to invest.

Sales Hiring 205

Sales Hiring Scale Sales Recruiting Scaling 205

Intercom, Inc.

JANUARY 3, 2020

Brands are now building physical stores that act as real-world ads for products you purchase online. The rise of direct to consumer brands. We could also talk about Casper as probably one of the iconic direct to consumer brands in a sense, which is again something that’s kind of broken out of this decade.

Payment Methods 118

Payment Methods Payment Solutions Technical Review Technology 118

SmartKarrot

FEBRUARY 4, 2022

Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS). AWS offers cloud services to businesses. Boastcapital is a B2B SaaS automation software that assesses research and development (R&D) tax for businesses. Founded in: 1982.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

Baremetrics

JUNE 22, 2020

Of course, you’ll need to tweak and adapt these according to your brand voice, product and so on. The case study suggestion Food for thought: case studies are among the most effective types of content for B2B buyers. Although generic subject lines (“Step #2: How to use __”) aren’t necessarily awful, they’re not exactly exciting.

Onboarding 96

Onboarding Engagement AWS Software Review 96

Intercom, Inc.

FEBRUARY 21, 2019

Long story short: I started my career at Microsoft on consumer marketing, and now I’m obviously in more of a B2B role. It was: you go to a vendor site, you fill out a form, some sales rep calls and qualifies you, and then you go through this awful process. And three, you need to build and innovate on our brand.”

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

Point Nine Land

JANUARY 30, 2019

How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.

AI Search 70

AI Search AI B2B Software 70

SaaStr

OCTOBER 25, 2019

How does it impact messaging and brand? How does that fundamental versatility affect how you think about messaging and brand? So I think our brand messaging is very human centric and needs to continue to be all about our users. What are the core questions they should ask to determine their strategy? Product roadmap? Pricing? *

Sales Hiring 109

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 109

OnStartups

JULY 7, 2021

So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. It's like, okay, you've got an AWS instance somewhere that's costing you. I obsess over details.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

SaaStr

JULY 10, 2020

I have seen my fair share of storms and or crises from the early days of the dot-com boom and bust to 2008, 2009 crisis and then having a front row seat at some of these turnarounds at iconic brands like Evernote, and more recently on the board at Gap, which is undergoing its own transformation. E-commerce is on fire. Look at Shopify.

Scale 186

Scale Sales Hiring Pricing Sales Recruiting 186

OnStartups

JULY 7, 2021

So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. It's like, okay, you've got an AWS instance somewhere that's costing you. I obsess over details.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40