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The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton (Pod 536 + Video)

SaaStr

Some ideas Clayton shared included playing around with your pricing tiers and subscriptions, offering premium services, expanding into adjacent products, trying out transaction-based pricing, monetizing multiple sides of the market, and offering a white-label option for your product. Spending Big on Advertising Isn’t Necessary.

Revenue 242
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Here are a few benefit sticking points: Owned media can be measured by subscriptions. Platforms like Substack and Patreon allow consumers to connect and support creators through subscriptions. The B2B playbook is changing. So, owned media. What is it?

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The decade software ate the world

Intercom, Inc.

Google, too, saw a smooth transfer of power from its founders to a new CEO, Sundar Pichai, while also strengthening its core business of search advertising and reorganizing under Alphabet. What was perhaps less predictable was the ensuing prevalence of the subscription-based business model. Streaming disrupts the culture.

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Subscription Rockstars: How HubSpot Went From Zero to $500+ Million in Annual Revenue

Chargify

Welcome to the Subscription Rockstars series! And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. Brian, who was helping venture-backed startups with marketing, noticed that people had gotten really good at ignoring intrusive advertising.

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What's the ROI of your mom?

ProfitWell

Your top subscription news. On a global scale, on average, product marketers with strong leadership support earn almost $13k more a year than those without. This helps brands manage customer-facing functions in their entirety, from marketing and advertising to research, care, and social engagement. Your mom has an ROI.

Scale 43
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You're speaking my language

ProfitWell

Listen wherever you get podcasts: Your top subscription news. When Autodesk set the goal of moving to a subscription-based business, company leadership knew change was necessary because the company as a whole would be engaging with customers differently.". That’s it for your March 6 episode of Recur Now.

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Is Strategy Dead in Tech? The Winners Don’t Think So

OPEXEngine

They define a bold path to leadership, they make difficult portfolio choices, they allocate resources strategically and they build strong capital structures. Subscription services also let small businesses send notifications to customer groups, set up a storefront, accept payments and offer virtual customer service.