30 Day Leadership

FEBRUARY 7, 2023

In this episode, best-selling author and leadership coach Nils Vinje speaks with Sam Gurdus , Senior Director of Customer Success at Mezmo about creating new opportunities for others. 8:52 - First leadership position - Sam began his journey as an individual contributor. But, not every leader thinks or operates this way.

Leadership 52

Leadership Advertising B2B Customer Success 52

SaaStr

JANUARY 9, 2023

Buying into the biggest advertising platform there is—the Super Bowl. Encourage your employees and top executives to create thought leadership content, particularly on LinkedIn, to help push themselves and the business forward. . Sending out polarizing ads that threw jabs at competitors and made a bold statement.

Social Media 208

Social Media B2C Marketing B2B 208

Andreessen Horowitz

SEPTEMBER 19, 2023

Over time, Instacart planned to build out an advertising revenue stream with CPG companies, offering them effective performance marketing with a primed, high-intent audience. On the shopper side, Instacart was leveraging the emerging gig economy, which was enabled by the strong penetration of smartphones in the U.S.

Marketplace as a Service 137

Marketplace as a Service Scale Underperforming Technical Team Construction 137

User Pilot

JULY 23, 2023

Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers. Work with finance and leadership to manage the budget allocated for GTM activities and ensure cost-effectiveness. Project planning and execution.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

Kellblog

APRIL 25, 2022

“ Advertising is legitimized lying ,” said the English writer HG Wells. Truth in Advertising. Say you walked into a store and someone promised you this: Whopper as Advertised. Puffery is a valid defense against a false advertising claim. So you ordered one, and then they gave you this: Whopper as Delivered.

Technical Review 129

Technical Review Advertising Software Review Scale 129

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Strategy 132

Strategy Social Media Marketing Advertising 132

Sales Hacker

MARCH 3, 2020

As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and before that, the New York Daily News. Lessons of leadership [7:26]. Mindful leadership [12:00].

Sales Hiring 111

Sales Hiring Scale Leadership Interviewing 111

Neil Patel

FEBRUARY 4, 2021

Team and Leadership at NP Digital. Our leadership team is made up of people who embrace that idea. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Team and Leadership at NP Digital Small Business.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

NOVEMBER 11, 2021

Use Thought Leadership. LinkedIn is a platform where thought leadership does exceptionally well. Your audience is exchanging engagement for the value of your content, which is why thought leadership can be so powerful. This will make your request much more personal and is the perfect way to introduce people to your brand.

Social Media 127

Social Media Marketing Leadership Branding 127

User Pilot

JULY 13, 2022

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Plan blog offers insights into a full spectrum of product management topics like leadership, product discovery , and data analysis. Lokalize blog which focuses on… localization.

Technical Review 98

Technical Review Management Leadership Systems Review 98

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. In this episode, you’ll get insight on the challenges marketers face with AI, the future of AI in marketing, the transition from data to storytelling, and leadership. The B2B playbook is changing. So, owned media. What is it? Why are SaaS companies embracing it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Buffer Resources

APRIL 19, 2023

I loved getting to use my voice and story to help create a more inclusive world and started working on a strategic plan for turning my thought leadership into a business. I came from the world of education and nonprofits, but I was spending my free time sharing my own experience with disability on my Instagram page, Blindish Latina.

Outsourcing Services 100

Outsourcing Services Investment Social Media Revenue 100

Buffer Resources

APRIL 4, 2024

@semrush Digital Marketers 🫱🏻‍🫲🏼 Keeping the department afloat #digitalmarketing #marketingdigital #digitalmarketingagency #marketingteam #officememes ♬ original sound - fishwad Their videos are funny and tongue-in-cheek while staying business casual and relevant to the brand.

B2B 87

B2B Social Media Entertainment Company Culture 87

ChurnZero

NOVEMBER 3, 2021

Owler also provides updates on acquisitions, leadership changes at your customers’ organizations, new offerings or initiatives, and news that comes directly from the organizations themselves.

Customer Success 98

Customer Success Technical Review Leadership Technology 98

Neil Patel

FEBRUARY 12, 2021

Vignesh is an expert in email marketing and paid advertising, with 13 years’ experience in copywriting. Brooke has 15 years’ leadership experience in marketing, including a number of years in paid media. As a former small business owner himself, he is passionate about helping small businesses succeed. Vignesh Kumar. Matthew Santos.

Marketing 122

Marketing Business Sales Consulting 122

Buffer Resources

AUGUST 16, 2023

Build a tailored portfolio of successful campaigns to advertise my business. We invested heavily in ongoing training and leadership development opportunities to retain top talent. This also helped update employees on industry trends and thought-leadership activities.

Scale 80

Scale Scaling Strategy Social Media 80

Buffer Resources

SEPTEMBER 11, 2023

Leadership: The ability to motivate and inspire others to achieve a common goal. These engagements can be a rich source of keywords and demonstrate your thought leadership. This feature enables you to showcase your thought leadership , making the content within your profile section more engaging and dynamic.

Sales Recruiting 129

Sales Recruiting Sales Hiring Scale Social Media 129

Buffer Resources

NOVEMBER 12, 2021

Building Thought Leadership While other social channels are typically reserved for building your company’s brand, LinkedIn provides a unique opportunity for you to grow a personal following—that can, in turn, support your brand’s recognition. It won't take much time and it can go a long way!

Sales Recruiting 82

Sales Recruiting Social Media Business Marketplace as a Service 82

Neil Patel

OCTOBER 24, 2020

For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising. As one would expect, sales and marketing consultants primarily focus on the marketing and advertising aspects of organizations. IT Consultants.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

Sales Hacker

OCTOBER 30, 2018

GirlsClub helps women sales reps navigate the tricky path to sales leadership with their management training, mentoring, confidence building, and community. She has strong leadership experience in inside sales, field sales, operations, and marketing. Her company #GirlsClub is dedicated to changing the face of sales leaders.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Sales Hacker

FEBRUARY 11, 2019

6 common mistakes companies make hiring women in sales: Your Social Media Presence is an Advertisement for “Bro Culture.” Your Sales Leadership Team All Looks the Same. Who is comprising your current sales leadership team? Would a woman feel confident stepping into your leadership team as a “team player”?

Sales Hiring 54

Sales Hiring Sales Recruiting Social Media Sales 54

Kellblog

FEBRUARY 19, 2021

There was effectively no web advertising market. It was nine years before the Minority Report popularized a future vision of one-to-one advertising. If you believed in the increasing returns of marketing leadership in technology markets before AI/ML [6], you should believe in them twice as much after.

Advertising 59

Advertising AI Leadership Pricing 59

Neil Patel

SEPTEMBER 30, 2020

You might also receive invites from organizations that want to enter into a mutually beneficial partnership, and ultimately, achieve digital leadership. The plan should include details about the following: Media advertising, which includes TV commercials, streaming services, and so on. A Successful Digital Transformation.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

InsightSquared

APRIL 3, 2019

Sales professionals can utilize the bandwagon effect by advertising how many other brands are using their product or service. There’s an old question in advertising: How do you sell a $2,000 watch? Or maybe you’ve got a successful project, but leadership believes it could do even MORE with a bit more investment.

Sales 111

Sales Pricing Advertising Benchmarks 111

Intercom, Inc.

DECEMBER 16, 2019

A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing. Source: ITSMA and ABM Leadership Alliance ). This narrowed focus on high-value accounts contributes to the improved ROI that organizations see from ABM.

Scale 189

Scale Marketing Business B2B 189

Buffer Resources

AUGUST 16, 2023

Build a tailored portfolio of successful campaigns to advertise my business. We invested heavily in ongoing training and leadership development opportunities to retain top talent. This also helped update employees on industry trends and thought-leadership activities.

Scale 52

Scale Scaling Strategy Social Media 52

Buffer Resources

JANUARY 22, 2024

As TikTok looks to incorporate more overt advertising through TikTok Shop, YouTube emerges as a more versatile and user-friendly platform, offering a refuge for those seeking authentic, ad-free entertainment.   Finally, Lia points out personal pages have better reach than company pages.

Social Media 119

Social Media Entertainment Trends Branding 119

Buffer Resources

JANUARY 22, 2024

As TikTok looks to incorporate more overt advertising through TikTok Shop, YouTube emerges as a more versatile and user-friendly platform, offering a refuge for those seeking authentic, ad-free entertainment.   Finally, Lia points out personal pages have better reach than company pages.

Social Media 113

Social Media Entertainment Trends Branding 113

Tom Tunguz

OCTOBER 1, 2013

Varian’s team researches the advertiser dynamics within the ads auction and compares those dynamics to theoretical auction models like the Vickery auction. Marketing data scientists segment the user base, evaluate the performance of advertising campaigns, match product features to customer segments, and design content marketing campaigns.

Sales Recruiting 100

Sales Recruiting Startup Data Sales Hiring 100

ProfitWell

DECEMBER 6, 2019

On a global scale, on average, product marketers with strong leadership support earn almost $13k more a year than those without. Sprinklr scooped up the social advertising business this week in a perfect complement to what Sprinklr has been building for the past decade: one platform for customer experience management. And for some U.S.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

ChurnZero

DECEMBER 21, 2023

Then, think about leadership in general. We created a launch kit, where their customers could put their logo on stuff and advertise it, which turned out to be a really successful tool in lessening the friction and effort that they had to make.

Sales Recruiting 52

Sales Recruiting Scale Customer Success Sales 52

OpenView Labs

JANUARY 31, 2022

This is especially effective with hiring top talent for executive and leadership hires. . The careers page on your website is the obvious one, but it shouldn’t be the only place the job is advertised. A few compelling slides can help set the hook with strong candidates as they do their due diligence on the company.

Sales Hiring 60

Sales Hiring Interviewing Sales Recruiting SMB 60

User Pilot

JANUARY 8, 2024

This could include tutorials, product demos, customer success stories, thought leadership, and any other related content. For example, if you’re getting more users through events and paid advertising compared to social media, it’s time to double down on the first two.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Intercom, Inc.

MAY 8, 2019

Facebook and Google commanded 60% of the world’s advertising dollars. customers to spread the word about them – even though word of mouth can generate twice the amount of sales as paid advertising. With the advent of word of mouth marketing, she along with the HubSpot leadership team is steering the company to do things differently.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Tom Tunguz

NOVEMBER 18, 2015

Famously, they tested the idea by calling two advertising agencies and asking them to pay $1000 a month for early access to a product that didn’t yet exist (but soon would). The best ways he found to learn leadership skills was to hire a management coach to meet him once per month, to talk through the issues facing him at Optimizely.

CTO Coach 101

CTO Coach Sales Hiring CTO Hire Startup 101

Intercom, Inc.

DECEMBER 31, 2019

Google, too, saw a smooth transfer of power from its founders to a new CEO, Sundar Pichai, while also strengthening its core business of search advertising and reorganizing under Alphabet. The ultimate failure of Siri to dominate the AI personal assistant game might come to be seen as its biggest miss of the decade.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

FastSpring

SEPTEMBER 21, 2018

Unlike pay-per-click campaigns that cost you advertising dollars every time someone clicks on your ads, there aren’t direct costs associated with regularly producing high-quality content on your website. Content is a free discovery tool. Establish your business as a thought leader.

Social Media 69

Social Media Sales Funnel Marketing SaaS 69