Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. Your top-line revenue is growing. From being a company no one knew, Expensify went on to buy every sponsorship spot at marketing conferences across the country. The Shield: market consensus.

Scale 277

Scale Marketplace as a Service Business Model Advertising 277

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. IBM, Intel, Cisco and their kin generate more than 80% of their revenues through a universe of resellers and distributors. It’s the most successful SMB SaaS acquisition channel ever built.

Outsourcing Services 111

Outsourcing Services SMB Acquisition Scale 111

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Who has heard of Lambda School, out of curiosity?

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

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Acquisition Scale Marketplace as a Service Onboarding 97

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Social Media 145

Social Media Strategy Marketing Business 145

Subscription Flow

JANUARY 3, 2024

Pricing flexibility is critical for SaaS businesses because it enables the provider to adjust the price based on the value delivered to the customer, market conditions, and the customer’s willingness to pay. Read more: SaaS Pricing Trends to Boost Sales & Revenue in 2024 Why do you need flexible pricing?

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

Valuize Consulting

MARCH 24, 2022

This concerning reality can result in a siloed and misaligned organizational ecosystem, and could be preventing your business from delivering a customer journey that seamlessly takes your customers from acquisition to expansion and accelerates Net Revenue Retention.

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. What is Product Market Fit? Concept Commit.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace.

Marketplace as a Service 50

Marketplace as a Service Payment Features Scale Pricing 50

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. To sustain these growth rates and reach the levels of market liquidity they have, startups like Uber and AirBnB require massive amounts of cash. Market fragmentation.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 173

Scale Sales Recruiting Scaling SaaS Payments 173

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. Why your CFO shouldn’t own the revenue model. Real world advice on how to successfully grow your company’s revenue. 3) A career in sales and marketing [3:30].

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

Buffer Resources

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says.

Sales Recruiting 80

Sales Recruiting Social Media Business Marketplace as a Service 80

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

OpenView Labs

NOVEMBER 30, 2021

The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years. For marketing: Insert a screenshot of the Enterprise Value vs. Growth Rate chart from the GoingClear report]. Get more from your existing customers.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. It’s 2023, and customers have options. But how do you do that? Product management and leadership speakers.

Scale 101

Scale AI Growth Hacking Innovation 101

ProfitWell

APRIL 12, 2019

Or, if you're a clients-based business, you can classify them by what service you provide, their status, etc. WP Engine and HubSpot partner to streamline digital experiences , giving users the marketing tools they need right in their site portal. A lot has changed since then, with InVision gunning for market dominance.

Marketplace as a Service 45

Marketplace as a Service Merchant Services Subscription Payment Features 45

Backlinkfy

SEPTEMBER 28, 2019

Why Do I Need Pay Per Click Marketing (PPC)? Control Marketing Budget: It’s easier to track and control budgets with PPC. You can easily allocate spending on campaigns that are bringing value without jeopardizing your revenue stream. Offer Your Services Independently This all comes down to your website landing pages.

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. GoDaddy Does More with Sellbrite and Marketplaces. Worse Than MoviePass?

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s important to find your niche. They brought 140,000 employees to the platform.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years. billion in online revenue compared to just $57 million in 2011. payments that will give you residual revenue you can track and count on. However, a service called Stripe Atlas can help you establish up a U.S.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

Unbounce

SEPTEMBER 16, 2021

billion in revenue from Google Ads alone the year before. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! After that I went and led go-to-market at Parse. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. But it worked.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Entering a hyper-competitive marketplace . Logo acquisition (i.e.,

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Outsourcing Services Scale Sales Hiring Outsourced Development 243

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Target market focus Horizontal and vertical SaaS each target a very different customer base. What is Horizontal SaaS?

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SaaS Payments Payment Services Payments Payment Solutions 88

OpenView Labs

FEBRUARY 11, 2021

Now, for each segment, isolate its revenue and COGS. If revenue hides all sins, gross margin reveals them via segmentation. “If revenue hides all sins, gross margin reveals them via segmentation. Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

A Smart Bear

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Selling to the mid-market is hard.

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Underperforming Technical Team Scale Sales Hiring Startup 64