SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. From being a company no one knew, Expensify went on to buy every sponsorship spot at marketing conferences across the country. The Shield: market consensus. even if they say they did.

Scale 265

Scale Marketplace as a Service Business Model Advertising 265

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Who has heard of Lambda School, out of curiosity?

Acquisition 143

Acquisition Software Review Payment Methods Marketplace as a Service 143

Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. When I enter a city or country, who is in charge of that market’s success?

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 111

Outsourcing Services SMB Acquisition Scale 111

Tom Tunguz

JULY 8, 2021

Asset acquirers - these include brokerages, custodial and non-custodial wallets, banks, asset managers, hedge funds, market makers, and lenders. Many in this group attract investors/users with high interest rates for deposits, which are funded by lending assets to other market participants. There are six key categories of players.

Outsourced Development 266

Outsourced Development Marketplace as a Service Banking Construction 266

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

Sales Hacker

MARCH 29, 2021

PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Keystone Partner Software: the PRM and the CRM.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 97

Acquisition Scale Marketplace as a Service Onboarding 97

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Then, do some market research.

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

Subscription Flow

JANUARY 3, 2024

Pricing flexibility is critical for SaaS businesses because it enables the provider to adjust the price based on the value delivered to the customer, market conditions, and the customer’s willingness to pay. Technology and the rising tide of automation, for example, have a significant impact on market dynamics.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Marketing Lead Gen. SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Pipeline Coverage.

Sales Hiring 43

Sales Hiring Acquisition Forecasting Outsourced Development 43

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. What is Product Market Fit? Concept Commit.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

The SaaS Garage

JUNE 8, 2017

Munich-based Propertybase GmbH, a leading software-as-a-service (SaaS) provider for CRM and marketing for the real-estate industry, has been acquired by US firm Boston Logic, the two companies announced today. Propertybase offers an SaaS sales and marketing platform tailored to the needs of the real-estate industry.

Technical Review 66

Technical Review Marketplace as a Service SaaS Software Review 66

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

OCTOBER 27, 2020

In both cases, founders start to hire marketing-types to help grow the developer brand and community. Unfortunately, there are very few resources available to help marketers learn how to engage with developers. Put down the B2B marketing playbook. “A sales)—and hire marketers who will understand the difference.

Development 52

Development Sales Hiring Marketing B2B 52

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace.

Marketplace as a Service 50

Marketplace as a Service Payment Features Scale Pricing 50

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates and reach the levels of market liquidity they have, startups like Uber and AirBnB require massive amounts of cash. The startup must have a a balance sheet of more than $100M to shoulder that type of annual marketing spend. Market fragmentation. Crunchbase tallies $10.1B raised by Uber and $2.4B

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Buffer Resources

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says.

Sales Recruiting 80

Sales Recruiting Social Media Business Marketplace as a Service 80

Baremetrics

SEPTEMBER 16, 2021

Employ Email Marketing 3. Personalize Your Marketing 4. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Suppose a person subscribed to your service. You can also analyze plans and periods when your marketing efforts led to LTV alterations.

Business 97

Business Social Media Marketplace as a Service Mobile 97

ProfitWell

NOVEMBER 7, 2019

On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. PieSync is an integration platform as a service (iPaaS) specializing in customer data. Most marketers use multiple and varied applications on a daily basis.

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Freemium strategy vs free trial strategy Both freemium and free trial models are popular customer acquisition strategies in product-led companies. What if users want access to premium features and unlimited usage?

Strategy 81

Strategy SaaS Onboarding Marketplace as a Service 81

BrightBack

APRIL 12, 2019

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. Copper empowers sales and marketing teams to deliver meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains.

Retention 40

Retention Marketplace as a Service Customer Lifetime Value Churn 40

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 186

SMB Scale Startup Marketplace as a Service 186

Totango

APRIL 24, 2020

Bentley went from 2-3 week lead time for a marketing campaign to 2 days lead time, launching over 25 campaigns in just 4 weeks to over 250K users. Right now, the conversations between CS leaders and their CFO include how to efficiently handle cost when new customer acquisition is more difficult.

Customer Success 62

Customer Success Scale Marketplace as a Service Cloud 62