SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. The data above shows it’s a customer acquisition cost on average of $1.05

Scale 229

Scale Sales Hiring Strategy Marketing 229

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. Focus on companies with strong M&A functions.

Software Review 226

Software Review Technical Review Acquisition Scale 226

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

SaaStr

APRIL 19, 2024

You Need A Business Model with Economies of Scale As you’re trying to reverse engineer whether your business model makes sense, you have to look at your business model. Certain business models have economies of scale, and some don’t. If you want to go really big, you want ones with economies of scale.

Engineering 250

Engineering Business Model Pricing Scaling 250

Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. ” Emerging customer acquisition channels.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

SaaStr

NOVEMBER 5, 2021

Including free acquisition and viral acquisition obscures underlying (in)efficiencies. The classic example is a VP of Marketing claiming tons of credit for terrible programs that don’t work where the underlying free and word-of-mouth acquisition is very strong. But for a $2k deal with 85% NRR? That’s really tough.

Scale 264

Scale SaaS Acquisition Benchmarks 264

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Totango

NOVEMBER 3, 2022

In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. Signals are key to scale-up growth. Any successful company that’s onboarding many new customers needs a “tech touch,” also referred to as digital automation, to scale up.

Scale 62

Scale Scaling Technical Review Healthcare 62

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. Acquisition by Sage. In 2019, CakeHR joined Sage and re-branded itself Sage HR. It has given him the opportunity to scale the team and double down on building the best product. However, the acquisition creates benefits for both parties.

Acquisition 83

Acquisition Data Scale Banking 83

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. Subscribe and Listen.

Acquisition 99

Acquisition Revenue Scale Retention 99

The Marketing & Growth Hacking Publication

APRIL 1, 2019

Gordon Here’s what Janice had to say about how businesses today can deliver superior customer experiences at scale: Hi Janice! Brands will be able to deliver more satisfactory experiences consistently only when they have a unified view of their customers. It’s great to hear from you. That makes a lot of sense!

Scale 40

Scale Branding Scaling Growth Hacking 40

Andreessen Horowitz

MARCH 28, 2024

That said, the financial services data market is currently dominated by several billion-dollar companies that, given their scale and other advantageous moats, are extremely entrenched. Once LPs started driving this requirement, the industry standardized around it and Morningstar’s brand positioning was cemented.

Data 127

Data Artificial Intelligence Scale Systems Review 127

SaaStr

MAY 16, 2021

SaaS companies thrive on partnerships to share leads, mutually champion brands and collaborate on customer success efforts. Gorgias CEO Romain Lapeyre, and Axelle Heems, the Gorgias Head of Operations, share steps to create a partnership program that scales and yields results. Treat your partner acquisition like a sales funnel.

Scale 229

Scale Sales Hiring Sales Funnel Consulting 229

CustomerSuccessBox

FEBRUARY 2, 2022

Driving Customer Success during acquisitions is the trickiest as even the slightest operational change can have a huge negative impact on both personnel and customers. Why is it crucial to consider Customer Success during acquisition? Mutual clients that are competitors might pose a considerable risk during an acquisition.

Acquisition 52

Acquisition Development Team Review Systems Review Customer Success 52

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins. When should you scale?

Sales Hiring 193

Sales Hiring Scale Compensation Sales 193

Buffer Resources

AUGUST 16, 2023

However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So, how could these startups scale while others struggled to find their footing? So how did I scale my PR agency to a coveted seven-figure powerhouse? To scale and truly stand out, I needed to niche down.

Scale 78

Scale Scaling Strategy Social Media 78

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 52

Acquisition Startup Technical Review Scale 52

SaaStr

JUNE 17, 2023

billion cash acquisition deal in December 2021. Another noteworthy transaction was Adobe’s acquisition of Marketo for $4.75 ” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins.

Venture Capital 218

Venture Capital Scale Technical Review Software Review 218

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Retention 75

Retention Metrics Strategy Scale 75

SaaStr

NOVEMBER 21, 2022

Brex then scaled its payments business quickly. Payrix could call on them as references, and get input on brand strategy and content like blogs, customer stories, podcasts, and whitepapers. Tip #3: Scale with customer-centric innovation. . billion, the biggest acquisition in Salesforce history. .

Payments 190

Payments Payment Methods Embedded Payments Scale 190

SaaStr

MAY 25, 2022

He also shares some eye-opening insights on how Expensify scaled over the years. Investors will invest in your business if: You have a strong brand. Expensify scaled by breaking through the clutter. If your business model is based on buying each customer, you cannot do that profitably at scale. even if they say they did.

Scale 252

Scale Marketplace as a Service Business Model Advertising 252

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. Acquisition by Sage. In 2019, CakeHR joined Sage and re-branded itself Sage HR. It has given him the opportunity to scale the team and double down on building the best product. However, the acquisition creates benefits for both parties.

Acquisition 52

Acquisition Data Scale Banking 52

Totango

FEBRUARY 23, 2024

A lifestyle maven and a gangster rapper turn an unexpected friendship into lucrative television shows and brand deals. The bigger benefit Aruba realized was its ability to support almost 95% of its customer base through a digital and scaled motion. A salty spread and a sweet topping form a beloved sandwich.

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

OpenView Labs

DECEMBER 10, 2019

Welcome to part two, focused on Customer Acquisition. Customer Acquisition. Scaling Sales. Customer Acquisition. Now we are moving on to Customer Acquisition. You may have heard of focus groups, brand ambassadors, company evangelists as well. Kicking in GTM Programs. What is a Customer Advisory Group?

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

Buffer Resources

AUGUST 16, 2023

However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So, how could these startups scale while others struggled to find their footing? So how did I scale my PR agency to a coveted seven-figure powerhouse? To scale and truly stand out, I needed to niche down.

Scale 52

Scale Scaling Strategy Social Media 52

OpenView Labs

JUNE 8, 2020

Brand storytelling became a trend: Image source. So why would B2B buyers trust “feedback from business partners, industry peers or social channels” over your brand story? No one wants to waste money or time on a product that doesn’t solve their problems irrespective of what you say about your brand. The result? Not really.

Acquisition 68

Acquisition Scale Content Marketing Social Media 68

User Pilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. Improve customer acquisition : Delighted users become advocates for your brand. This reduces your customer acquisition costs and improves your bottom line over time. Improve customer retention by delivering exceptional experiences.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

User Pilot

FEBRUARY 26, 2024

Digital product metrics can be grouped into five broad categories: acquisition , activation , engagement , satisfaction , and revenue metrics. Are you aiming for user engagement, acquisition, or revenue growth? For example, early-stage businesses will do well to prioritize user acquisition, activation, and engagement over all else.

Metrics 87

Metrics Customer Lifetime Value Scale SaaS 87

SaaStr

NOVEMBER 2, 2021

But perhaps it’s backwards, at least once your are at scale. Flag these customers and treat them as Almost Brand New Deals. While this particular deal was nominally due to a feature gap (a material one in this case), the reality is it happened after an acquisition. That’s natural. This stuff is hard as it is.

Scale 293

Scale Churn Retention Acquisition 293

OpenView Labs

SEPTEMBER 6, 2019

None of this is news to you if you are trying to build and scale a software startup today. One way to break away from the pack is by building a strong and differentiated brand. The Essence of a Great Brand. By definition, your brand is your name, your logos, your colors and even your product.

Branding 41

Branding Software Review Software Scale 41

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. How do we know this? Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

Valuize Consulting

MARCH 10, 2022

Scaling a technology enterprise through a partner channel has long been a best practice in B2B technology. By doing this, you will be able to use your channel to scale NDR, not just net-new sales. Amplify Your NDR Potential.

Scale 52

Scale Retention Scaling Government 52

OpenView Labs

OCTOBER 14, 2020

Overnight transformation through acquisition. “We At the time of the acquisition, the Trello team was about 120 people and Atlassian employed more than 2,000 people. As Atlassian got to know Trello, they began to understand the power of a branding and marketing approach that was more playful, human and personal.

Acquisition 54

Acquisition Marketing Sales Hiring Scale 54

SaaStr

MARCH 31, 2020

I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. I split out traditional marketing, so events, branding, that’s great. That’s just not measurable on the revenue scale. Who wins is the big brand advertising networks. FULL TRANSCRIPT BELOW.

Scale 132

Scale Scaling Sales Hiring Engineering 132

User Pilot

MARCH 29, 2024

Wrong acquisition channels. Use social proof to build brand authority. Ineffective marketing : From wrong messaging to low brand awareness, ineffective marketing affects your conversion funnel in many ways. Slow response to customer queries : Customer support is a major part of successful user acquisition.

Scale 95

Scale Sales Funnel Onboarding Retention 95

SaaStr

SEPTEMBER 19, 2021

Even in the best of cases, with the best onboarding and the shortest of sales cycles, it takes 30 days to scale a rep. Whatever it takes, if those reps you need to hit the Q1 and Q2 plan aren’t there and scaled on January 1 or earlier … you will never make the plan. Usually much more == 90 days or longer.

Sales Hiring 270

Sales Hiring Scale Headcount Acquisition 270