Remove about partner-programs
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 210
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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

You have to think about how you will differentiate and craft your offers from the rest of your marketing. Some things to think about as you craft your offer are: Does it align with your sales motion? Some things to think about as you craft your offer are: Does it align with your sales motion? A free term.

Startup 187
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Selecting a Software Development Company in 2024

TechEmpower SaaS

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. Here are some items to think about: Have you defined the functionality? Some offer specialized skill sets like expertise in a particular programming language or framework, or specific domain knowledge.

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The Top SaaS Companies Have An Average of ~350 Integrations

SaaStr

But for most B2B companies, your API, your partner programs, and the like are extensions. But how much effort should you put into your partner programs and external APIs — and when? And mostly importantly, many partners will really only integrate with 1-3 leading platforms. Well, Pandium has the data!

SaaS 362
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7 Thoughts on Building Your First Partner Program

SaaStr

It’s partners and platform. It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. But they rarely get us to the first $1m … usually you are too small or nascent for anyone to really want to partner with you. Your partner?

Payments 287
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Add a Start-Up Edition and Program. It’s Almost Always Worth It. If You Are Going Long.

SaaStr

I met with a multibillion dollar SaaS founder last year who told me one of their top mistakes was shutting down their startups program. And they found their formal startup program was a distraction. Not just as customers, but as partners. But about 12 months from now. The post Add a Start-Up Edition and Program.

Startup 229
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5 Lessons Learned from a 20+ Years Operator Turned First-Time Founder with Jeff Yoshimura

SaaStr

1: Capital As an operator, your job is to take money and add headcount and programs to drive the growth engine for your company, You might think of capital as fundraising and budget. As an operator, it’s less about the why and more about the how you do it. You have people partners and recruiting partners.

Headcount 206