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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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5 Interesting Learnings from Qualtrics at $800m+ in ARR

SaaStr

From $35m in revenue in 2012 to $800m in 2021, leveraging 120% NRR. While I’m super excited Qualtrics is spinning out into its own public company, the company grew subscriptions an impressive 46% last year under SAP. Most folks slow down then, e.g. as LinkedIn did for a year or so after the Microsoft acquisition. #9.

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SaaS acquisitions: It's about money and genes

Practical Advice on SaaS marketing

Another week, another software-as-a-service (SaaS) acquisition. To be more accurate, it's really "another week, another four SaaS acquisitions." Software Equity Group reports that in the first quarter of 2012, 64 SaaS companies were acquired. Better yet, it's a consistent revenue stream, driven by subscriptions.

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Covid-19, retention and more: The current state of the subscription industry

BrightBack

The subscription industry is facing intense change as the landscape matures and companies race to stop customer churn related to the Covid-19 pandemic. The subscription industry is entering a retention-led phase of growth. The subscription industry is entering a retention-led phase of growth.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit.

Scale 128
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CFO’s pricing metric helped SaaS company get through COVID-19

OPEXEngine

” To adapt, the company showcased the extent to which its subscription-based software could help its customers by improving the efficiency of their IT, HR, and other processes, which, in turn, could help those companies manage through the downturn. Insight put in $25 million in 2012 and KKR, $50 million in 2017.

Metrics 52
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Is it time for tiers?

ProfitWell

And Rent the Runway adds a new membership option to amp up its presence in the subscription clothing space. Listen wherever you get podcasts: Your top subscription news. We’ve had our eyes on Rent the Runway on the show before , as one of the more popular clothing subscriptions out there. So what does the data actually say?