What is Customer Lifetime Value?
Neil Patel
MARCH 8, 2023
Back in 2012, Amazon founder Jeff Bezos shocked the tech world by admitting that Amazon doesn’t make a profit on Kindles. If you sell a subscription product or software-as-a-service, it’s easy to calculate the average value of a customer. This option gives you a recurring revenue stream. Now, what about a subscription model?
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