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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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How to Calculate LTV (And Why It’s Important)

FastSpring

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit. Here’s an example.

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Covid-19, retention and more: The current state of the subscription industry

BrightBack

The subscription industry is facing intense change as the landscape matures and companies race to stop customer churn related to the Covid-19 pandemic. The subscription industry is entering a retention-led phase of growth. The subscription industry is entering a retention-led phase of growth.

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2012. Their products include POS, hardware, software, and payment processing with a large number of additional options provided by their great ecosystem of partners. SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

The process of an acquisition is, more often than not, a black box. It’s precisely the success of that integration that often dictates the success of the overall acquisition. It’s precisely the success of that integration that often dictates the success of the overall acquisition.

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The P9 Guide to Cohort Analysis in SaaS (v0.9)

Point Nine Land

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

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The SaaS superstars of the East Coast

SaaStock

Founded: 2012. Their products include POS, hardware, software, and payment processing with a large number of additional options provided by their great ecosystem of partners. SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing.