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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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Covid-19, retention and more: The current state of the subscription industry

BrightBack

The subscription industry is facing intense change as the landscape matures and companies race to stop customer churn related to the Covid-19 pandemic. The subscription industry is entering a retention-led phase of growth. The subscription industry is entering a retention-led phase of growth.

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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Today, we’ll examine Tableau, the market leader for data visualization software. Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. Customers pay a fee for the software up-front, in addition to an annual maintenance fee of about 20-25%.

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How SaaS Works: Introduction to the Big Picture

How SaaS Works

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. The software product is continuously updated.

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2012. Forter offers a real-time and completely automated fraud prevention solution for enterprise e-commerce businesses. Recorded Future is a leading universal threat intelligence solution that arms enterprises’ security teams with all the tools they need. Founded: 2012. Based in: New York. Founded: 2015.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems.

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The SaaS superstars of the East Coast

SaaStock

Founded: 2012. Forter offers a real-time and completely automated fraud prevention solution for enterprise e-commerce businesses. Recorded Future is a leading universal threat intelligence solution that arms enterprises’ security teams with all the tools they need. Founded: 2012. Based in: New York. Founded: 2015.