Tom Tunguz

SEPTEMBER 21, 2014

Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. The company went public in 2013 and we’ll use data from their S-1 through 2013 to benchmark the business.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

Intercom, Inc.

NOVEMBER 23, 2022

The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. Then, came integration.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

How SaaS Works

OCTOBER 7, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. What company does not want predictable, recurring, scalable revenue? This is considered subscription software.

SaaS Payments 40

SaaS Payments Scale Payment Solutions SaaS 40

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. What does “Free Trial Conversion Rate” mean? Types of Free Trials.

Payment Solutions 93

Payment Solutions SaaS Payments Payment Methods Strategy 93

Neil Patel

MARCH 8, 2023

You also need to know how much each customer is worth to your business. Back in 2012, Amazon founder Jeff Bezos shocked the tech world by admitting that Amazon doesn’t make a profit on Kindles. If you sell a subscription product or software-as-a-service, it’s easy to calculate the average value of a customer. Make it big.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76

Neil Patel

JANUARY 24, 2023

You should read my post about creating an organic traffic pipeline to get up to speed on the basics of traffic acquisition. The quickest way to see this in GA4 is in the traffic acquisition report, which you can find under Life cycle > Acquisition. This can be helpful if you have an analytics platform that you can export to.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

SmartKarrot

JANUARY 28, 2022

Adaptive Shield is a SaaS company that offers a security posture management platform that is used to help organizations manage and secure their cloud services. Adaptive Shield provides enterprises with a continuous, automated platform and a built-in knowledge base to provide true native SaaS security.

SaaS Payments 10

SaaS Payments Payment Solutions Payment Methods Payment Services 10

Sales Hacker

SEPTEMBER 15, 2020

Our second sponsor is Outreach , the number one sales engagement platform. And that includes things like registration and payments, messaging, communications, and how they really lead their community in sports activities and programs. That means about 10 million people have registered through our platform. Go to go.regie.io.

Leadership 63

Leadership Payments Scale Payment Methods 63