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Power Laws: A Look Back To Where 20 SaaS Break-Out Companies from 2012 Are Today

SaaStr

Let’s take a look back at where HubSpot, Upwork, and others were in 2011 GAAP revenue — and where they are today. But to me the takeaways are: If you have something good at $10m ARR, you can scale forever, at least potentially. Learnings for this year, for 2011 GAAP revenue (Inc. in 2011 GAAP revenue.

SaaS 278
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From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze’s Co-Founder & CEO Bill Magnuson (Podcast 671 + Video)

SaaStr

Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. Magnuson shares his insights on how to find opportunities during headwinds and how Braze scaled to $400M+ ARR. Blaze was founded in 2011. You can’t chase shiny objects. Change creates opportunity.

Scale 208
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5 Interesting Learnings from Crowdstrike at ~$3 Billion in ARR

SaaStr

Being Multi-Platform / Multi-Product Key at Scale A story we’ve seen many times. Only Founded in 2011. Some Deceleration in Growth — But Still Jaw-Dropping Growth Crowstrike is seeing growth slow somewhat from 55% to 39% Year-over-Year, but that’s still adding over $1B in net new bookings a year! #2.

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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. You Need A Business Model with Economies of Scale As you’re trying to reverse engineer whether your business model makes sense, you have to look at your business model.

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Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson (Pod 580 + Video)

SaaStr

Miro was founded in 2011 and has iterated on its product and expanded its audience widely over the years. Currently, Miro is one of the fastest-growing companies at scale, but it didn’t take off immediately at the same velocity in 2011. User Experience and Building a Durable Business.

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5 Interesting Learnings from Amplitude at $150,000,000 in ARR

SaaStr

They were founded in 2011 and IPO’d ten years later in 2021 at $150,000,000 in ARR, growing 57%, and have rocketed to a $7B+ valuation. Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. This is rare.

Scale 282
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The Three Valuation Lows in SaaS: 2013, 2016, and 2022

SaaStr

Then, well, right after we sold EchoSign to Adobe way back in 2011, things picked up, with a slow with material and steady increase in public multiples from 2012 to 2015. Public multiples often were around 4x-5x in 2008, and then the global meltdown came, and public multiples fell to as less than 2x revenue for a while.

SaaS 248