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5 Interesting Learnings from Zscaler at $1B in ARR

SaaStr

Accelerating at scale. Zscaler is based in San Jose, CA, but it had early wins in Europe and it kept scaling there. Zscaler’s sales team is also similarly constituted, with an equal amount of the team outside the U.S. #3. Sales + Marketing declined from 59% of revenue to 47%. 5 Interesting Learnings: #1.

Scale 245
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Ok, Google: Scale my SaaS business

Intercom, Inc.

On this week’s episode of Scale, Matt Rogers, Head of SaaS Initiative at Google, is here to enlighten us. Over the course of his conversation with Amanda Connolly, Matt covers the challenges faced by SaaS companies both starting out and scaling in today’s swiftly evolving market. Another great use case? trillion and $15.4

Scale 118
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Thanks to Cumul.io, Hook, Jiminny, Leaseweb,and Zendesk for Sponsoring SaaStr Europa 2023!

SaaStr

Jiminny is the conversation intelligence platform that records, transcribes and analyzes sales calls to help teams coach at scale, win more deals and smash targets. Leaseweb is a leading Infrastructure-as-a-Service (IaaS) provider serving a worldwide portfolio of 20,000 customers ranging from SMBs to Enterprises.

Scale 215
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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? At first, you’ll get 1 or 3 or 5 leads from it. It’s not scaling fast enough. Follow up on every possible lead with 10x the enthusiasm you might otherwise. Invite your top prospects, too.

Branding 286
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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Talk to any experienced SaaS sales leader in a competitive space. It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition. But for a while, as you are scaling, you can beat the competition in at least specific deals in specific segments with a 10x Feature. And it was.

Scale 205
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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

While hardly the only vendor doing automated product insights, UserTesting has been doing it for quite a while (founded way back in 2007) and doing it well, with over 2,100 customers including many tech leaders. Stuck with per-seat pricing from 2007-2020, but added flex pricing in Q4′ 2020 — and quickly went to 20% of revenue.

Scale 222
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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

it wasn’t until later on in 2007 that we had enough revenue to create a large enough group of customers to go on a 10 Year Journey with. As you scale, your competitors will try to do Rip-and-Replace deals. View them as a Special Prospect in Salesforce, instead. Not prospects. Run the tables here. It happened to me.

Scale 349