User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? Trials can be tricky. You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

SaaS Payments 91

SaaS Payments Payment Methods Strategy Payment Solutions 91

Andreessen Horowitz

FEBRUARY 8, 2024

One of the best ways to do this is to analyze each step of your ideal customer journey—signup, onboarding, and expansion—and specifically identify how your sales team influences your customers’ actions and decisions. Signup How do your customers find and sign up for your product? Are demos or trials available before purchase?

Compensation 88

Compensation Sales Recruiting Sales Systems Review 88

User Pilot

JUNE 15, 2021

When a user starts their free trial with Box, they’re given 14 days to use the product. Completing these tasks will extend the trial. Gamifies the checklist by offering an extension to the free trial. The signup flow continues with persona-based questions. Here are a couple of screenshots from their signup flow.

Onboarding 145

Onboarding SaaS User Experience Software 145

The Angel VC

SEPTEMBER 10, 2019

During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, depending on the plan they choose. If you don’t do that, your valuable signups might fall through the cracks in all the noise.

Scale 172

Scale Engineering Enterprise SaaS 172

User Pilot

JANUARY 30, 2023

Removing friction from the signup process with SSO, like Miro. Giving access to premium features during the free trials so users can experience the full potential of your product, like Toggl. While keeping it on a signup page with a clean and eye-appealing design. Searching for more information to see if it fits user needs.

Technical Review 95

Technical Review Software Review Underperforming Technical Team Education 95

FastSpring

APRIL 5, 2022

Then they stop testing after the trial signup or purchase. It’s about increasing the total lifetime value of the customer.”. ?? Traffic, traffic, traffic — that’s what software companies focus on. Then they don’t really see, are they churning after one month or are they actually staying? ??

Interviewing 109

Interviewing SaaS Subscription Payment Features 109

User Pilot

NOVEMBER 26, 2023

Metrics you can improve include free trial conversion , signup flow conversion, activation , adoption of specific features, free to paid conversion , and successful upgrade percentage. Free trial to paid conversion optimization This is the percentage of users that upgrade from a free trial or freemium to a paid account.

Data 100

Data SaaS Trends Churn 100

Neil Patel

APRIL 20, 2021

You may want to track newsletter signup (Viewing newsletter signup form > Submitting form > Confirming email) or a simple page conversion (Viewing a signup page > Submitting signup). Here’s how a funnel may look for them: Visited site Signed up for a trial Used product Upgraded to paying.

Marketing 145

Marketing Social Media Sales Funnel Branding 145

User Pilot

MAY 17, 2021

Acquisition stage KPIs to track: CAC, Free Trial signups , or Demos booked. Key result: increase number of demo signups to 35 per month. Here are some conversion rate metrics you may want to track: Visitor-to-Signup Rate (%) = # of signups/ # of visitors on the signup page x 100.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

OCTOBER 6, 2023

The stage where a lead becomes a free trial user. It can involve product demonstrations, free trials, pricing discussions, and other client-facing activities. Here, your sales team is trying to close a deal in an effort to convert free trial users into paid users. Creating a signup flow with Userpilot. Source: Hubspot.

B2B 104

B2B Development Team Review Software Review Marketing 104

Intercom, Inc.

JULY 9, 2019

Many products offer a free trial, require a minimal month-to-month commitment or are completely free. Marketers today use their websites to generate just enough interest for a prospective customer to start a trial. The first use experience should help trial users solve their problem. Digital businesses change how customers buy.

Onboarding 196

Onboarding Entertainment Investment Marketing 196

User Pilot

JANUARY 19, 2023

Key quantitative metrics that you should measure are: Trial-to-paid conversion rate , Product adoption rate, Feature usage rate, Customer acquisition cost, Retention rate , Customer health score , Churn rate , Customer lifetime value , Gross profit margin & Monthly recurring revenue. Trial-to-paid conversion rate.

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

User Pilot

JANUARY 27, 2023

Do you prefer free plans or just free trials? Or are your trials paid? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. That’s when the free trial comes in.

SaaS Payments 97

SaaS Payments B2B SaaS Payment Solutions 97

User Pilot

SEPTEMBER 8, 2023

The major ones include: Pricing page Checkout/demo booking page Signup page or signup flow How to identify the right pages to improve on your website and in the product? For example, here’s a screenshot of analyzing trial signups by country with Userpilot. Analyzing trial signups with Userpilot.

Engagement 97

Engagement User Experience Mobile Pricing 97

Sales Hacker

SEPTEMBER 22, 2023

Include a full-feature free trial. You can maximize user engagement by offering both a full-featured free trial and a limited free-forever plan. Free trial sign ups at an enterprise account could happen for different reasons: a user is doing some technical d.d

Enterprise 87

Enterprise Scale Generative AI SMB 87

SaaStr

AUGUST 18, 2019

Marketing team: let's move all the free features into a free trial. They kept the free trial though (see below). They wanted to push everyone into a free trial instead. A 15-day free trial is much better for marketing’s short term goals. It got us like 10 free users at first. That didn’t pay the bills.

Compensation 196

Compensation Branding B2B Onboarding 196

User Pilot

SEPTEMBER 7, 2023

Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2. Evaluation: This stage involves the customer taking a concrete step to sign up for a free trial or create a free account.

B2B 103

B2B SaaS User Experience Retention 103

User Pilot

DECEMBER 13, 2021

From start to finish, the product adoption process goes through six stages: awareness, interest, evaluation, trial, activation, and finally adoption. 4 – Product Trial (sampling) stage. This might be a free trial (reducing the perceived cost mentioned above), free samples, a product demo , or an initial purchase.

SaaS 98

SaaS Onboarding Innovation Churn 98

User Pilot

MAY 16, 2022

First, signup should be as fast, smooth, and as frictionless as possible. Contrary to popular opinion, it’s not restricted to the set of activities that take place immediately after signup – that’s ‘primary onboarding’ User journey stages onboarding process. Gather key information in the signup flow.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

User Pilot

MARCH 6, 2024

Try Userpilot and Take Your Product Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required 13 conversion rate optimization (CRO) trends to follow The following trends are not just CRO tactics that will get old next year. Promoting a premium feature trial with Userpilot. #8

Trends 98

Trends AI Search Social Media SaaS 98

User Pilot

APRIL 26, 2023

For example, what path do free trial users take to becoming paid users? Here are six ways to collect great customer data you can work with: Use a signup flow to collect user persona data Start collecting user persona data from day one during the signup flow. Build a frictionless signup experience with SSO sign-in options.

Data 98

Data Data Analysis Software Review SaaS 98

User Pilot

NOVEMBER 30, 2023

Free trial conversion : With a few exceptions, most trial users will convert to paid when they see that your tool can meet their needs and the pricing is justified. For example, if you want to boost trial conversion, a good goal could be “Increase free trial to paid conversion by 20% in the next quarter.”

SaaS Payments 98

SaaS Payments Payment Services Payment Methods Payment Solutions 98

The Angel VC

MAY 8, 2015

Key metrics spreadsheet What's your visitor-to-signup conversion rate ? What's your signup-to-paying conversion rate ? In my experience, most good SaaS companies convert 5-20% of their trial signups into paying customers (but again, there can be exceptions). Are you getting more and more new trials/leads every month?

Development Team Review 252

Development Team Review Software Review Scale Acquisition 252

User Pilot

SEPTEMBER 11, 2023

Collect JTBD data during the signup flow. User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. ProdPad —gamified signup flow and checklists to keep users hooked. Use the insights to improve.

Onboarding 52

Onboarding Engagement Trends Data 52

User Pilot

SEPTEMBER 11, 2023

Collect JTBD data during the signup flow. User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. ProdPad —gamified signup flow and checklists to keep users hooked. Use the insights to improve.

Onboarding 52

Onboarding Engagement Trends Data 52

User Pilot

SEPTEMBER 11, 2023

Collect JTBD data during the signup flow. User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. ProdPad —gamified signup flow and checklists to keep users hooked. Use the insights to improve.

Onboarding 52

Onboarding Engagement Trends Data 52

User Pilot

SEPTEMBER 11, 2023

Collect JTBD data during the signup flow. User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. ProdPad —gamified signup flow and checklists to keep users hooked. Use the insights to improve.

Onboarding 52

Onboarding Engagement Trends Data 52

User Pilot

SEPTEMBER 11, 2023

Collect JTBD data during the signup flow. User onboarding flow examples to get you inspired: Notion— onboarding signup form survey to identify user JTBD, then checklists and templates to help users understand the tool quickly. ProdPad —gamified signup flow and checklists to keep users hooked. Use the insights to improve.

Onboarding 52

Onboarding Engagement Trends Data 52

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

OpenView Labs

OCTOBER 12, 2020

Offering a free trial or freemium product experience is one of the hallmarks of a PLG approach. Grocery stores have been giving out free samples for decades, long before free trials and freemium software became available. What is the difference between a free trial and a freemium product? So, which approach is better?

Acquisition 87

Acquisition Benchmarks Software B2B 87

User Pilot

JANUARY 29, 2023

FullStory uses gamification elements to keep its – otherwise lengthy – signup flow engaging. Like most SaaS companies, Sked offers a temporary free trial for new users. Still, they recognize the importance of converting trial users into paying customers. FullStory signup flow.

Business 98

Business Social Media Underperforming Technical Team Onboarding 98

Intercom, Inc.

OCTOBER 5, 2018

Read on to learn how to create a retention messaging strategy that will turn struggling signups into a series of churn-resistant power users. There is a difference between someone who didn’t convert after a 30-day trial and a year-long user who has started to slip away. How to understand customer retention. Target the right customers.

Churn 199

Churn Retention Strategy Education 199

FastSpring

MARCH 9, 2022

The path to a signup or purchase may include a variety of page views, but it almost always includes the pricing page. Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. Social Bee: Optimize for free trial conversions.

SaaS Payments 122

SaaS Payments Pricing Payments Payment Methods 122

Sales Hacker

SEPTEMBER 26, 2022

Our first step has been to layer in third-party firmographic data, from sources such as Crunchbase, to help us identify signups as high-growth potential. “As As we continue to develop our system, we’ll build in signals from users’ pre-signup marketing touch points and post-signup behavior patterns next.

Sales Hiring 82

Sales Hiring Acquisition B2B Strategy 82

User Pilot

FEBRUARY 15, 2024

Try Userpilot and Take Your UX Analytics to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is funnel analytics in SaaS? You’ll also be able to filter breakdowns with more granular details such as country, signup date, or even user IDs. Fortunately, they also offer a free plan and a 14-day free trial.

Sales Funnel 102

Sales Funnel SaaS User Experience Forecasting 102

The Angel VC

MARCH 22, 2012

It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.

Startup 189

Startup SaaS Payments Payment Methods Payment Solutions 189

OpenView Labs

FEBRUARY 25, 2021

Even Appian, which has a new deal size of $100k+, jumped in with a new free trial. Millions of new signups. During the height of the pandemic, Spofily increased the length of their free trial from 14 days to 90 days. While the 90-day trial was available, Shopify saw a “dramatic” increase in merchants coming to the platform.

Scale 56

Scale Sales Funnel SaaS Scaling 56