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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Most support teams have seen an influx of support queries since COVID-19 hit – and those issues are more complex than ever. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. Challenge #1: Limited team bandwidth, resources, and budget.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

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Why Web Accessibility Is Good for Business

FastSpring

Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. And so some of the people that we commonly think of are blind people who use assistive technology called screen readers, which read out all of the code on the website to them.

Business 106
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The top five Customer Success webinars of 2022 from ChurnZero

ChurnZero

If you’re anything like me, you signed up for a bunch of webinars with admirable intentions of attending, which is code for snagging the recording to watch when you found an uninterrupted window of time, which is also a nice way of saying never. WIth that, here are ChurnZero’s top five most-attended and most-watched webinars from 2022.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

User Pilot

I asked DALLE to ‘Give me an image of a tech CEO’. Then I tried regenerating the image to see on which try it would give me a tech CEO of a different gender (or colour). Check out this viral post by Andrew Gazdecki to learn more about what a ‘tech CEO’ is like US Census data from 2022 revealed that only 17% of tech CEOs are female.

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9 Best Customer Success Communities in 2022

Totango

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Showcasing and reviewing CS software. Hosting CS webinars, teleconferences, and seminars. Promoting CS thought leaders. Soliciting CS opinion polls. Supporting CS research.