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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Enabling and coaching reps on product positioning, systems, and ICP. ” 3.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! Then one day, while reviewing your P&L, you had a moment of clarity (or perhaps shock): you’re spending twice as much on sales and marketing as you are on R&D.

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How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund

SaaStr

In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. SaaStr Workshop Wednesdays are LIVE every Wednesday. Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel.

Revenue 246
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. For context, once Kyle started implementing a lead quality system, Owner said no to about 40% of prospects who 15 days prior would have been closed-won.

Scale 301
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How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO

SaaStr

Leave a review. Creating a points system helps gamify advocacy programs. You can make referral programs more meaningful by: Going beyond monetary incentives and providing VIP access to events, offering additional features or benefits free of charge, personalized workshops, etc. So how do you build an enduring review program?

Retention 242
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The Cadence: How to Turn Your SaaS Startup into an Army with David Sacks (Video + Transcript)

SaaStr

And, so we learned and adapted key elements of their system and incorporated it into this cadence. So, the first insight is that there’s two key systems in a startup. The first system is what I call the sales finance system. And, the second system is what I call the product marketing system.

Startup 293
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5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

During Workshop Wednesday , held every Wednesday at 10 a.m., Some of the decision criteria for this ICP are: Whether it integrates with their POS system. Run film reviews to continue to optimize your playbooks and incorporate best practices. You want to align on what success means for them and deliver on it.