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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired?

SaaStr

Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired? The post Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired? Well, first, let’s be clear — it’s tough if your core goal is to get acquired for a big price in most cases.

Strategy 263
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The Top 10 Strategies Toast’s CRO Uses to Crush Quotas

SaaStr

Top 10 Strategies Toasts CRO Uses to Crush Sales Quotas So a little while ago Toasts CRO Jonathan Vassil joined Sam Blond on SaaStr CRO Confidential on how Toast built one of the strongest but toughest rocketship in sales: a lower gross margin, lower ACV ($10k), sales-led SMB sales motion. 5 Interesting Learnings from Toast at $1.1

Strategy 140
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How to Build and Improve Your Product Analytics Strategy

User Pilot

In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. Why should you have a product analytics strategy? How to build a product analytics strategy? Let’s explore some key steps to enhance your strategy.

Strategy 105
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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

How does PayFac compare to other integrated payments strategies? How to know if PayFac is the right strategy for your software? What role should your business strategy play in your payment solution? What are the risk and resource implications of PayFac-as-a-Service?

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Social Media Automation Strategy: 10 Tasks You Can Automate

Buffer Resources

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. You’re spinning multiple plates at once as a social media marketer.

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How to Create a Successful Customer Expansion Strategy? (+Best Practices)

User Pilot

While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? Different types of customer expansion Here are the four most common customer expansion strategies for SaaS companies.

Strategy 105
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Harness the Full Power of Integrated Payments to Drive Revenue

With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.

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Struggling to Scale Test Coverage Under Pressure?

The guide also addresses common pitfalls, such as communication breakdowns and gaps in domain knowledge, while providing actionable strategies to avoid these issues. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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The Next Evolution in Subscriptions and Recurring Payments

Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth. Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.