Buffer Resources

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 114

Social Media Metrics Software Review Technical Review 114

User Pilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Plus, the ability to create custom NPS dashboards allow you to analyze the results easily without writing a line of code.

Software Review 105

Software Review Technical Review Software B2C 105

Incredo

DECEMBER 12, 2019

How many software review sites are you present at? Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. And you know why people are subscribing to your software.

Software Review 37

Software Review Systems Review Software Social Media 37

Buffer Resources

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media 95

Social Media B2B B2C Technical Advisors 95

Buffer Resources

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It’s possible to do this task manually — especially if you’re on a tight budget and don’t need all those fancy software.

Social Media 116

Social Media AI Search Benchmarks Software Review 116

Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. Tip 2: Leverage Reviews. It happens more than we’d like to admit. By going live.

Social Media 145

Social Media Technical Review Software Review Branding 145

Stax

MARCH 16, 2025

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%. Looking to measure churn?

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Buffer Resources

JULY 31, 2024

The problem with using these software (and even RSS feeds) as content sources is that everyone’s using them for content discovery. For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters.

Social Media 106

Social Media Software Review Trends Content Marketing 106

Buffer Resources

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Social Media 128

Social Media Payments Software Review Technical Review 128

Neil Patel

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. It’s also important that your username is available across all social media platforms. What Should You Consider When Changing Your Username on Social Media? Make Sure Your Customers/Followers Can Still Find You.

Social Media 141

Social Media Software Review Branding Government 141

SaaStr

DECEMBER 7, 2023

The company provides a platform for brand and audience protection via social media comment moderating. The company focuses on moderating and removing hate, toxic, damaging, and spam comments from a brand’s online presence across the major social media platforms. We recently invested in Respondology.

Development Team Review 294

Development Team Review Technical Review Management Social Media 294

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? By reviewing what has worked well for others, you can identify trends and techniques that might be effective for your own audience. But how do you go about creating one? 

Social Media 137

Social Media AI Search Systems Review Innovation 137

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? By reviewing what has worked well for others, you can identify trends and techniques that might be effective for your own audience. But how do you go about creating one? 

Social Media 137

Social Media AI Search Systems Review Innovation 137

SaaStr

MARCH 12, 2024

Asset — To gain certain assets like code, patents, data sets, etc, while leaving the team and often the company behind. You have to be able to pass a technical review, do or build what you said you would, and pass diligence on usage and revenue. And what should all founders know about the process if the time comes?

Software Review 273

Software Review Technical Review Acquisition Scale 273

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 113

Social Media Management Software Review Pricing 113

SaaStr

AUGUST 22, 2022

Social Media, Blogging, & Using a Public Forum. Social media plays a fascinating and integral role in our society. That’s why building a code of ethics for your business is critical. Use your digital and social media to serve as a platform to share your stances. So insights and video below.

Social Media 278

Social Media Software Review Leadership Acquisition 278

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 129

Social Media Strategy Scale Branding 129

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 128

Social Media Branding Benchmarks Engagement 128

Buffer Resources

OCTOBER 28, 2024

A lot of these marketing software offer free or low-cost versions. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Predis.ai: Competitor analysis for social media Source: Predis.ai Pricing: Free plan available.

Social Media 105

Social Media AI Search Marketing Business 105

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. From my years of experience reviewing productivity tools and software, these are the best for your role and job. 

Social Media 121

Social Media Marketing Payment Features Communication 121

Buffer Resources

JULY 18, 2024

Once you’ve created your schema code, copy and paste it into your website. Then, use the next tool to check if the implementation has been done correctly.   Whitespark Google Review Link Generator Create a link for customers to review your business on Google Customer reviews are important for small business’ local SEO.

Technical Review 121

Technical Review Software Review Mobile Engineering 121

Intercom, Inc.

JANUARY 21, 2020

“Beyond code, beyond visuals and interactions, what do all these apps have in common with each other? Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. And beyond code, beyond visuals and interactions, what do they all have in common with each other?

Mobile 291

Mobile Social Media PayPal Underperforming Technical Team 291

Buffer Resources

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Payment Methods 113

Payment Methods AI Search Advertising Social Media 113

User Pilot

OCTOBER 31, 2024

Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. Social listening tools : Software for monitoring online conversations, brand mentions, and trends.

Software Review 52

Software Review Software Social Media Underperforming Technical Team 52

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

SaaS Payments 158

SaaS Payments Payment Solutions Software Review Payment Methods 158

User Pilot

OCTOBER 19, 2024

Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. According to one report, 95% of customers will read online reviews before buying a product. Similarly, 58% of customers say they’re willing to pay more for products with good reviews.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

JULY 7, 2023

Give them a reason to advocate for you — ideally on social media. A digital frame with a personalized message from you and a dynamic QR code. And don’t forget to take a selfie and share it on social media! Leave a review. So how do you build an enduring review program? Come to a conference.

Retention 240

Retention Software Review Revenue Systems Review 240

Buffer Resources

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels.

Social Media 64

Social Media AI Search Branding Marketplace as a Service 64

User Pilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Acquisition 65

Acquisition Mobile Software Review Social Media 65

User Pilot

MARCH 9, 2025

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. For greater responses, reach out to them through various channels, such as in-app, email, social media, or leveraging online panels. Both data types require different analysis methods.

SaaS 82

SaaS Social Media Interviewing Software Review 82

Neil Patel

JULY 28, 2021

Every successful business relies on reviews. In today’s digital world, it’s online reviews that people turn to when needing advice on purchasing decisions. By focusing your marketing efforts on acquiring more of the right reviews, you can grow your business without funneling more money toward expenses like paid ads.

Software Review 144

Software Review Business Branding Social Media 144

SaaStr

JANUARY 16, 2021

So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever. social followers, and blog views are up, and more. If you know how to spool up Zoom mega sessions and digital events software, you could rock it. Our podcast is up, we’ve crossed 1.2m

Technical Review 277

Technical Review Social Media Software Review Cloud 277

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. 2) How does cold calling work? 3) What is predictive dialing?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Neil Patel

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. HubSpot defines marketing automation like this: Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns.

Scale 142

Scale Social Media Technical Review Software Review 142

SaaStr

AUGUST 28, 2021

Then start browsing the list of sponsors on the site and look to social media channels, leveraging the event hashtag to figure out who’s talking about the event and kickstart the conversation. Spend some time reviewing the agenda and the list of speakers. Share on social the top sessions you will be attending and why.

Social Media 284

Social Media Software Review Engagement Enterprise 284

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Technical Review 223

Technical Review Technology Scale Marketing 223

User Pilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. We also consider the top 10 CCM software products on the market today.

Communication 105

Communication Software Review Software Management 105