Tom Tunguz

FEBRUARY 19, 2014

When a startup is confronted with the prospect of hiring a head of marketing, founders heads often spin. As a few of the companies I work with have sought to hire heads of marketing, I’ve been working through similar questions of how to define and describe the characteristics of the right marketing hire.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 146

Scale Sales Hiring Sales Recruiting Technical Advisors 146

Sales Hacker

NOVEMBER 8, 2021

In the world of sales, an SDR is a foundational role that offers a kind of sanity check for aspiring salespeople to see if they have what it takes to make it in a high-stakes sales environment. But for those who don’t necessarily aspire to become account executives, their professional futures may seem murky and unclear.

Sales Hiring 114

Sales Hiring Underperforming Technical Team Sales Advertising 114

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. While traditional digital models will operate on one-off sales of products or services, your membership site has the potential to acquire cumulative value that increases over time.

Sales Hiring 145

Sales Hiring Travel Subscription Payment Features 145

Sales Hacker

OCTOBER 22, 2018

In fact, with so many variables involved in a deal—from unique buyer objectives, to your timing in a deal relative to your competitors— building playbooks for your sales teams is more like writing a “ Choose Your Own Adventure ” novel. In sales, it’s not much different. RELATED: Sales Tools that Actually Matter: Building your Playbook.

Sales Hiring 111

Sales Hiring Sales Sales Enablement Underperforming Technical Team 111

Kellblog

JULY 24, 2021

My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst. Specifically, I was the dedicated Sybase competitive analyst at Ingres in the late 1980s, in a corporate job, but working out of the New York City sales office. They exist to help sales win deals.

Product Marketing 144

Product Marketing Marketing Sales Hiring Payment Services 144

Kellblog

JUNE 19, 2024

You might not hire someone who arrives in dirty clothes, but I doubt you’ll pick the top candidate based on the perceived cost of their wardrobe. I wouldn’t think your professional if I heard a different story across SDRs, sales, the website, a live webinar, and in reviews from industry analysts. style guide).

Branding 115

Branding Technical Review Startup Sales Hiring 115

Sales Hacker

JUNE 21, 2021

Year over year, your sales team is responsible for generating and increasing the company’s revenue. Sales reps go out in the market virtually and in person, they meet prospects, drum up interest, and ultimately close deals. Sales Hacker has published ample content about channel partnerships. At least that’s the hope.

Scale 117

Scale Sales Hiring Sales Revenue 117

OpenView Labs

JUNE 3, 2021

Engineering manages IT. Hiring managers take on HR responsibilities. Specifically, I’m talking about product management and product marketing. Product management focuses on putting product “on the shelf,” and product marketing focuses on getting product “off the shelf”. CEOs “hit the streets” and sell.

Product Marketing 98

Product Marketing Sales Hiring Startup Sales Recruiting 98

Sales Hacker

FEBRUARY 27, 2018

As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. Compare Marketing and Sales costs. for every $1 in ARR.

Sales Hiring 92

Sales Hiring Development Sales Growth Hacking 92

Kellblog

AUGUST 3, 2022

Invariably, as the characters realize their predicament, someone shouts the solution, “Hey, we can put on a show!” (The ticket sales from which presumably generate enough money to save the day.). We can have a bake sale!”. You can’t hire an agency to decide it for you. Share a draft white paper to get your arguments torn apart.

Marketing 125

Marketing Sales Hiring Scale Software Review 125

Sales Hacker

JULY 23, 2018

In this article, I’m showing you how to uncover seven hidden sales triggers. They are perfect for nudging prospects over the line and discovering sales opportunities you never knew existed. With the right tools, it’s possible to search through huge amounts of publicly available data to find hidden sales triggers.

Scale 80

Scale Sales Hiring Sales Government 80

Sales Hacker

JUNE 16, 2021

If you could spend a day with sales teams from some of the most successful companies in the world, what would you see? They’re all on board – marketing, sales, product, customer success, and executive leaders. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM.

Sales Enablement 120

Sales Enablement Scale Sales Hiring Technical Review 120

SaaStr

JUNE 3, 2020

And the reality is most of them don’t, most of our customers and prospects don’t trust us, especially those of us in sales. And as an entrepreneur, I do consider myself in sales and I believe sales is a noble profession. But the reality is 94% of SaaS buyers that we surveyed don’t trust us.

Software Review 254

Software Review Scale Technical Review SaaS 254

Sales Hacker

NOVEMBER 28, 2018

You’re collecting all this sales data but are you really getting your best use out of it? Your data is the key to optimizing your revenue engine and kicking your sales process into high gear. Don’t rely on intuition to determine your organization’s sales processes but rather look to your CRM. Sales rep or sales team.

Scale 92

Scale Sales Hiring Data Sales 92

Intercom, Inc.

FEBRUARY 1, 2018

I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more. We got sales leads. Below is a lightly edited transcript of our interview. We were closing deals.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

MAY 6, 2019

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. Bizzabo is the leading event management system company. If you missed episode 55, check it out here: PODCAST 55: How to Ensure 500 Pieces of Sales Advice Get Executed by Your Sales Team w/ Travis Huff. What You’ll Learn.

Scale 82

Scale Strategy Sales Hiring Consulting 82

Baremetrics

OCTOBER 12, 2021

Sales qualified leads: These are leads who show interest beyond consuming content. Lead generation is the process of initiating customer interest to turn that interest into a sale. The inbound lead generation methodology works by connecting with prospects by providing value as they move through different stages in the sales funnel.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Backlinkfy

MAY 29, 2019

Managed IT Services Many small and medium enterprises typically do not have the budget to maintain a separate IT department nor hire specialists to address different IT issues the company might face. Automated Solutions When the workload increases, the old-fashioned way to deal with this is to hire more people.

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

Neil Patel

JANUARY 2, 2019

Now, this doesn’t mean you can’t see short-term results or sales. From there, you’ll start to see sales coming in. By going after keywords that aren’t competitive and have a higher cost per click, you’ll find that you can generate search traffic at a much faster pace and these keywords will drive sales. This tactic works!

Branding 112

Branding Sales Hiring Scale Interviewing 112

Sales Hacker

DECEMBER 9, 2019

This week on the Sales Hacker podcast, we speak with Anthony Kennada , CMO at Front. If you missed episode 86 , check it out here: PODCAST 86: Strategic Vs Tactical Approach in Sales Planning with Mary Rogul. Anthony’s journey from sales to product to marketing. Subscribe to the Sales Hacker Podcast. What You’ll Learn.

Sales Recruiting 58

Sales Recruiting Scale Sales Hiring B2C 58

How To Buy Saas

JULY 29, 2024

You can outsource these services from the best agencies in the industry and hire them to curate expert strategies to enhance your search rankings and online visibility. This is why you need to know about the best white-label SEO companies that can help you out with them. Then we have a solution for you. Not suitable for beginners.

Outsourcing Services 52

Outsourcing Services Scale Outsourced Development Sales Hiring 52

ChurnZero

SEPTEMBER 30, 2021

If you put the CS Operations under the Chief Operating Officer, they can scale across with Sales. For example, Sales, CS, and Product can really have this aligned, streamlined way of rolling everything out under operations. If they’re under Sales, I have seen in my experience that Sales always gets priority.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

Unbounce

NOVEMBER 7, 2023

Let’s say your business is steadily growing (good news), so you’re hiring and onboarding more employees (great news!) Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. Hire a programmer to build one from scratch. We’re so glad you asked.

AI Search 52

AI Search Social Media Scale Sales Hiring 52

Sales Hacker

SEPTEMBER 8, 2020

If you missed episode 125, check it out here: The Power of Authenticity and Emotional Intelligence in Sales with Mykal White. Subscribe to the Sales Hacker Podcast. Sales enablement is easy. REGIE uses artificial intelligence to create entire outbound, inbound and even follow-up sales campaigns faster. The result?

Scale 89

Scale Artificial Intelligence Sales Recruiting Consulting 89

The Marketing & Growth Hacking Publication

APRIL 11, 2019

It’s all about driving sales by producing highly relevant content and using search engine optimization (SEO) techniques to improve your credibility, increase website traffic, and attract qualified leads. HubSpot, the inbound marketing and sales software company, is a master at B2B content strategy. Use your own data.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Backlinkfy

AUGUST 19, 2019

Businesses are focusing more on organic rank as well as PPC for the sustainability that it offers to get more potential customers on their websites or online stores, which increases their sales. You don’t have to go the expensive route and hire equipment or do a location shoot because even infographic videos can do the trick.

Mobile 45

Mobile Sales Hiring Software Review Branding 45

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 244

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 244

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136

SaaStr

FEBRUARY 18, 2020

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. In this Best of Times in Cloud and Saas, learn the questions to ask to hire the CMO expert and create a strong CEO and CMO partnership. Want to see more content like this? Maria : Agreed.

Scale 290

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 290

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Sales Hiring 84

Sales Hiring B2B Sales Systems Review 84

Kellblog

MARCH 6, 2022

When the Internet eliminated sellers’ monopoly power over information, I heard, “traditional B2B sales is dead, long live facilitating buying processes.” B2B sales wasn’t dead, it just changed. ” This was right and wrong. Heck, even Atlassian eventually blended them. But I was surprised. ” Huh.

Sales Hiring 140

Sales Hiring B2B Sales Technical Review 140

SaaStr

DECEMBER 6, 2019

288: Des Cahill is the Chief Marketing Officer for Oracle CX Cloud Suite, an integrated set of marketing, sales, commerce and service solutions that power customer experience for thousands of leading global brands. How does Des think about the relationship between marketing and sales teams? What works? What does not work?

Sales Hiring 162

Sales Hiring Cloud Mobile Technology 162

Sales Hacker

SEPTEMBER 2, 2019

They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. The best ways to generate sales leads. How to start generating sales leads. Lead generation is the crucial first step in the sales process. Inbound strategies.

Scale 99

Scale Social Media Sales Hiring Marketplace as a Service 99

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. Or, “are my sales reps selling into the same companies as your sales reps?” This is different, right?

Scale 118

Scale Technical Review Sales Hiring AI 118

FastSpring

MARCH 27, 2023

But in working with these enterprises in their corporate l&d teams, and seeing the inefficiencies in the workflows, and and then coming from a sales background, seeing existing operating systems for rev ops, or even DevOps for software development, or marketing, ops, so on and so on. We were kind of prepared. So or drinking water.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136