SaaStr

JUNE 29, 2023

SaaS buying has changed. As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. So, what’s driving these purchasing trends?

VP of Engineering 289

VP of Engineering Trends Sales Hiring Cybersecurity 289

SaaStr

DECEMBER 5, 2024

Success requires: AI-driven innovation Laser-focused value propositions Rapid time-to-value strategies By understanding and adapting to these emerging AI trends, go-to-market teams can transform these trends into opportunities for growth and customer retention. The post 52% of You Are Buying More Software Next Year.

AI 270

AI Software Data SaaS 270

FastSpring

OCTOBER 11, 2024

Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscriptions? or EU, or are they different?

Merchant Services 158

Merchant Services SaaS Payments Benchmarks Payment Features 158

FastSpring

OCTOBER 24, 2024

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data.

Payment Solutions 157

Payment Solutions SaaS Payments Merchant Services Software Review 157

SaaStr

MARCH 27, 2025

2024 was good, as most SaaS leaders saw growth reaccelerate toward the end of the year. But one of the first things he still talked about was cutting a $1m/year SaaS vendor they used. You can’t cut your way to growth, and many SaaS buyers already cut back plenty of vendors in 2022-2024. The trend isn’t behind us.

Technical Review 251

Technical Review SaaS AI B2B 251

BetterCloud

DECEMBER 17, 2024

With a focus on streamlining operations and enhancing security, emerging IT trends prove 2025 will be a doozy. The value era is here to stay Managing SaaS has evolved through three distinct eras: SaaS Expansion to SaaS Austerity to now SaaS Value. Unified SaaS Lifecycle Management makes that happen.

Trends 105

Trends Cybersecurity compliance AI 105

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. This isn’t unqiue to Asana, it’s true of many SaaS leaders at scale, from Zoom to Shopify.

AI 297

AI B2B Scaling Trends 297

SaaStr

JULY 21, 2023

Vendr has its latest SaaS trends report out here and one metric I find very helpful is the State of Discounting. And ties to our general survey a little ways back: The post Vendr: The Average SaaS Discount is About 10%, And Trending Down appeared first on SaaStr. 10%-15% is where most of us land, typically.

Trends 246

Trends SaaS Metrics Data 246

SaaStr

MARCH 24, 2025

AI is already reshaping B2B SaaS, and its only going to accelerate. Gross Margins Will Improve for AI-Driven SaaS. AI is also transforming the economics of SaaS. AI is forcing every SaaS company to level up. Heres what I think is happening and whats next: #1. AI is Table Stakes Now. Now It’s Time to Make It S-Tier.

AI 136

AI Trends SaaS AWS 136

SaaStr

DECEMBER 31, 2024

We’re on the top 1% on Spotify overall and just added video there, and our YouTube has become a great stream of the best of the best in SaaS, Cloud and AI. From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Sam Blond #4. It’s been a great year for SaaStr videos and podcasts.

Cloud 260

Cloud AI Startup Trends 260

SaaStr

JULY 21, 2021

I still can’t believe, even today, 90% of SaaS companies post $5m ARR don’t have a Customer Marketing function. The post 7 Top Trends in Customer Success to Learn From, and Maybe Emulate appeared first on SaaStr. You need one. More on that here. Maybe try that. You Aren’t Doing Enough Customer Marketing.

Customer Success 359

Customer Success Trends Retention Metrics 359

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. The post Where AI Really Matters in Vertical SaaS With CEOs of Owner, Alloy Automation, and DoNotPay appeared first on SaaStr.

AI 189

AI Technical Review Artificial Intelligence Systems Review 189

SaaStr

MAY 20, 2024

Still, one of the top mistakes every top founder says is this: “I Should Have Acted on Bad Trends Earlier.” It can take years for some SMB SaaS companies to hit and cross 100% NRR, for example. Falling Behind The Competition (For Real) We worry a bit too much about competition in SaaS. Nothing is static.

Trends 310

Trends Scale Sales Hiring Venture Capital 310

SaaStr

FEBRUARY 26, 2025

Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. As weve all gotten more experienced in SaaS, weve specialized more. Is That Too Many Management Layers? Specialization.

Sales Hiring 178

Sales Hiring Startup Management SaaS 178

Tom Tunguz

OCTOBER 22, 2023

On November 8th, I’ll share my 10 Top Trends in Data & AI at the IMPACT Summit. SaaS applications use the cloud data warehouse as a reading & writing database. If you’re interested to hear about these trends, register here for the virtual event. Metrics layers unify the data stack. I’ll be scoring them!

Trends 281

Trends AI Data Cloud 281

SaaStr

MAY 27, 2025

Bankruptcy Filings in Silicon Valley Are Surging The Surprise : Despite all the talk about “landing softly” and “extending runway,” bankruptcy filings in Silicon Valley counties are on a clear upward trend through 2024. Company fundamentals and sector dynamics matter more than macro conditions. #9.

Outsourcing Services 160

Outsourcing Services Venture Capital Outsourced Development Data 160

SaaStr

JUNE 18, 2025

Okta’s following the classic SaaS maturity curve – the key is maintaining predictability in the deceleration. Best-in-class SaaS companies typically see 35-40% international mix at this scale. Okta’s proving that mature SaaS can deliver 25%+ operating margins while maintaining growth.

Scale 205

Scale Headcount Outsourced Development Operational efficiency. 205

USIO

JUNE 19, 2025

Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). Let’s explore how SaaS companies are monetizing embedded payments, how big this opportunity really is, and what providers make it easy (and profitable). Valued at $261.1

Payments 130

Payments SaaS Payments Payment Services Payment Solutions 130

SaaStr

APRIL 30, 2022

So now that we’ve been doing our 5 Interesting Learning series on public SaaS companies for a while, we can pull out a number of trends. Maybe the most jaw-dropping is just how fast the top SaaS and Cloud leaders grow … at $1 Billion in ARR. The average SaaS leader grows almost 60% (!)

SaaS 362

SaaS Cloud Trends Revenue 362

SaaStr

JANUARY 25, 2021

It’s especially valuable in terms of market sizing and trends, because they do the work. Gartner has increased its estimates for global enterprise and IT spend for 2021 and 2022, with Enterprise Software and SaaS the biggest beneficiary, projected to grow a stunning 10.2% And the answer in the next few years? Be part of it.

SaaS 362

SaaS Enterprise Cloud Trends 362

SaaStr

JANUARY 8, 2025

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. Some key findings included: Bookings to revenue conversion rates were significantly below target.

Revenue 290

Revenue Scale Sales Hiring Compensation 290

SaaStr

JUNE 21, 2025

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. Traditional horizontal SaaS faces big headwinds (Salesforce -18%, Asana -31%). The Three Forces Reshaping SaaS 1. This isn’t cyclical.

B2B 233

B2B Government Healthcare AI 233

SaaStr

DECEMBER 28, 2023

Shopify, Canva, Monday and tons of other SaaS leaders less focused on tech and startups had big years. But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up reasonably well.

Azure 349

Azure Cloud SaaS Trends 349

SaaStr

JUNE 7, 2025

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. Won’t Really Matter for B2B and SaaS Applications, Where It’s Earlier That adoption is just getting going, vs end users buying direct subscriptions to the AI model leaders.

AI 269

AI Payment Services Payments Scale 269

SaaStr

OCTOBER 2, 2023

And 1 Big Party with Cheat Codes and Anabel Englund But much more than that, we dig into the data even more to uncover the latest event trends prevalent at SaaStr: First, on the attendee side, 34% of attendees attended as a team. So who’s coming with?

Trends 270

Trends New CTO CTO Data 270

BetterCloud

APRIL 30, 2025

Introducing the 2025 State of SaaS report ! Since 2012, weve been surveying IT professionals to see how organizations manage their SaaS environments. This years survey of about 600 IT professionals reveals the latest challenges of managing SaaS at scale, particularly as AI causes a ripple effect as we step into SaaS 2.0.

Trends 52

Trends SaaS AI Government 52

SaaStr

JANUARY 17, 2025

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. For SaaS companies, this presents both a challenge and an opportunity to reimagine their products for the AI age.

AI 260

AI Cybersecurity User Experience Scaling 260

SaaStr

APRIL 14, 2025

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? Its not just Marc Benioff hiring more sales execs in the AI era.

Scale 222

Scale Sales Hiring B2B Startup 222

SaaStr

AUGUST 22, 2021

A few metrics really stood out to me this year: Their “Cloud 100” top private Cloud and SaaS companies are now worth on average a stunning $5.2B. SaaS is scaling faster than ever. We’ve all seen this, but the trend is accelerating. The SF Bay Area is still the HQ for the majority of public SaaS companies today.

Cloud 333

Cloud Scale SaaS Acquisition 333

SaaStr

NOVEMBER 4, 2021

The “Rule of 40” is one of the most commonly cited valuation benchmarks in SaaS for both public and private companies. The SaaS “Rule of 40” has gained popularity due to its simplicity, requiring only two common financial metrics to be added together. What Is The SaaS “Rule of 40”?

SaaS 314

SaaS Technical Review Benchmarks Azure 314

SaaStr

AUGUST 26, 2024

So I wouldn’t call it a trend, at least not yet. There have been only 3 SaaS IPOs since 2021 … a long, dry spell. More here: 5 Interesting Learnings from OneStream at $480,000,000 in ARR I’m not saying this is a trend. More perhaps a coincidence. But it is interesting. And 1 was basically bootstrapped. #1.

Venture Capital 310

Venture Capital SaaS Trends Scaling 310

SaaStr

SEPTEMBER 16, 2024

So the past 24 months have been such an odd time in SaaS and Cloud. But here’s the thing, at a macro level, there is no big downturn: SaaS and Cloud spending are still up a massive 20% this year Folks taping into the trends where spending is up are on a tear. The dollars are still there for SaaS spend.

SaaS 327

SaaS AI Cloud Trends 327

SaaStr

JUNE 2, 2025

These deals highlight the critical importance of database infrastructure in powering next-generation AI applications and signal an accelerating consolidation trend in the B2B and SaaS industry. 5 Interesting Learnings from Snowflake at ~$4 Billion in ARR Implications for SaaS and B2B Software 1.

VP of Engineering 179

VP of Engineering AI Search AI Data 179