Remove resources product-segmentation
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Dear SaaStr: If You Just Received a $10m-$15m Funding Round, What Should You Actually Use It For?

SaaStr

You’ll be tempted to use the capital to enter new markets, to expand into new segments, to try out new verticals. Tiny experiments are OK, and investing in segments that are just starting to take off is good. Hire more sales reps, to sell to the same basic segments that you already have customers in. Upgrade the management team.

Scale 269
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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. Over the years, Splunk has expanded its offerings through acquisitions and product development. Splunk’s Favorite Demand Gen Strategy Christian thinks the most underinvested area is product-generated pipeline.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play. Lattice had limited resources and a small team, which meant they needed to focus in. From a GTM execution standpoint, they weren’t focused.

Scale 235
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 269
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24 Customer Retention Marketing Tactics to Grow Your Customer Base

User Pilot

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Let’s get to it.

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How to Perform A Product Feature Analysis

User Pilot

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. We cover: Types of product features. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Improve product road mapping.

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10 SaaS Design Principles to Improve Product Experience

User Pilot

Your product is the key. Using the right SaaS design principles can help you build a product that offers value to users. That, in turn, can help drive user engagement and product adoption. Let’s take a look at a few helpful SaaS design principles and best practices that’ll help you enhance the product experience.

SaaS 87