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How to Improve Customer Retention: 20 Actionable Strategies

User Pilot

Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth. Retention makes businesses more profitable by reducing the CAC and making account expansion easier. Create comprehensive self-service resources to enable users to solve problems independently. It doesn’t stop there.

Retention 103
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A Beginner's Guide to Social Media for Solopreneurs

Buffer Resources

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. This guide takes into consideration these common questions faced by one-person businesses.

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Nonprofits: Steal These Marketing Practices from Tech Startups

Buffer Resources

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

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How to Build a Successful Community for Your Product

User Pilot

In this post, we’ll cover the most important things you need to know about building a successful community without wasting your precious resources. From a business standpoint, community building is an asset and a channel for acquiring new customers or continuing to engage with existing users.

Branding 102
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Giving Things Away for Free Has Helped Me Build a Six-Figure Business

Buffer Resources

The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rarely afford my services. And, while it didn’t start as a marketing scheme, these free resources have ultimately created a funnel that drives new paying customers our way.

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GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin

Sales Hacker

Based in Chicago, Eric has a Masters of Business Administration from Southern Methodist University’s Cox School of Business. Guest Speaker Links (Eric Gilpin): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Brought to you by Demandbase.

Scale 92
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GTM 93: Mastering the Generalist Specialist Role and Decoding the CEO Dashboard with Noah Marks

Sales Hacker

Guest Speaker Links (Noah Marks): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Brought to you by Demandbase. 12:10 – Navigating the current economic challenges facing tech companies.

Banking 89