Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 109

Social Media Sales Hiring Branding Technical Review 109

User Pilot

MAY 1, 2024

In this post, we’ll cover the most important things you need to know about building a successful community without wasting your precious resources. From a business standpoint, community building is an asset and a channel for acquiring new customers or continuing to engage with existing users. Where to build your community?

Branding 102

Branding Social Media Acquisition Advertising 102

User Pilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Begin by promoting your paid ads on social media platforms and search engines. How Clearcalcs improved user activation with Userpilot.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Decide If You Want to Become a Social Commerce Company.

Social Media 145

Social Media Payment Methods Payments Payment Services 145

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. What should I work on next? As you might see in the below checklists, there’s lots to do!

Social Media 114

Social Media Branding Engagement Benchmarks 114

Buffer Resources

FEBRUARY 28, 2024

You don’t get those numbers without a deep understanding of content creation as a business. And you don’t get “business” status without understanding pricing. The fundamentals of pricing When figuring out how much to charge, it's like setting up a lemonade stand for the first time.

Pricing 99

Pricing Social Media Consulting Branding 99

Buffer Resources

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily.

Social Media 110

Social Media Engagement Branding Construction 110

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’ll also explain how to minimize costs and stretch budgets for things you can (or have to) pay for. You can also check how your site compares to the competition.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. First, let’s talk about why social media is a crucial tool for restaurant marketing.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation.

Social Media 118

Social Media Engagement Scale Branding 118

FastSpring

SEPTEMBER 8, 2023

Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. How does FastSpring help game developers with direct-to-consumer payments and subscriptions? By using a merchant of record , you get many of the benefits of selling in an app store without all the fees.

Payment Methods 156

Payment Methods Payment Solutions Payments Merchant Services 156

Stax

NOVEMBER 20, 2023

Small Business Saturday, or SBS, is a much-anticipated shopping event that takes place between the Black Friday and Cyber Monday holiday shopping frenzy. This day benefits local businesses since it encourages 72% of shoppers to shop and dine at small, independently-owned retailers and restaurants—not only on SBS—but year-long.

Payment Methods 88

Payment Methods Merchant Services Stax Payment Services 88

Buffer Resources

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. In this article, I’ll unpack how to leverage DMs to build your network, whether you’re looking to find new customers or build your personal brand.

Social Media 112

Social Media Underperforming Technical Team Engagement B2B 112

Buffer Resources

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Social Media 123

Social Media Payment Methods Payment Solutions AI Search 123

Buffer Resources

NOVEMBER 30, 2023

Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.    That’s when I had to return to that platform and revamp my account. After a few days, I gathered the courage to write my first post on the platform, and to my surprise, I even got five likes on my first post.

Social Media 122

Social Media Engagement Advertising Strategy 122

User Pilot

APRIL 24, 2024

Generative AI has changed how tech companies do business. How to implement AI to build better products. Userpilot is a product growth platform that uses AI to power its writing assistant and localization features. Using AI in a purposeful way to solve specific problems is only one challenge of many.

AI 96

AI Artificial Intelligence SaaS Generative AI 96

User Pilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. TL;DR Customer insights are deep interpretations of customer’s actions, preferences, and needs based on data like purchase history, social media interactions, customer surveys , etc.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

User Pilot

MAY 20, 2024

Wondering how to improve customer retention? You will also learn how to implement them with Userpilot! Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth.

Retention 66

Retention Strategy Sales Recruiting Scale 66

Buffer Resources

AUGUST 30, 2023

So how do you do it? On social media, fostering community means getting the people who are connected to you connecting to each other. Bear with me as I explore some more social science (there’s a Taylor Swift call-out at the end!). ” I’ll get into the ‘how’ of that below.

Social Media 93

Social Media Branding Engagement Communication 93

Buffer Resources

MAY 2, 2024

  In my seven years at Uscreen , I've helped many creators turn their passion into profit.   Frustrated with the slim returns from YouTube Ad revenue, they switched to a specialized video monetization platform and set up a paid membership model.  ” See how motivating emotion can be?

Payments 79

Payments Payment Methods Social Media AI Search 79

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. Self-service resources like knowledge bases and chatbots provide 24/7 assistance and reduce the time needed to solve issues.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

MAY 6, 2024

If you use social networking platforms (and who doesn’t), you already know what a user profile is. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool. This article focuses on user profiles in the SaaS context.

Payment Methods 105

Payment Methods SaaS Payments Payment Solutions Payments 105

Buffer Resources

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Let’s get into it.

Payments 100

Payments Payment Methods Marketplace as a Service Payment Services 100

User Pilot

MAY 9, 2024

How to measure customer satisfaction to ensure happy customer service? Track your CES scores to know if users are exerting too much effort to interact with your business. Provide multiple ways to get help with a resource center. How to measure customer satisfaction to ensure happy customer service?

Customer Lifetime Value 105

Customer Lifetime Value AI Search Benchmarks Onboarding 105

User Pilot

JULY 24, 2023

The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! Thanks to the Hootsuite integration, you can monitor and manage social media accounts and Zendesk tickets from one dashboard.

Marketplace as a Service 97

Marketplace as a Service AI Search Social Media Customer Support 97

User Pilot

JULY 31, 2023

Zendesk stands out as a top customer service platform for enterprise companies, providing omnichannel communication and customizable automation features. HubSpot Service Hub is an ideal Intercom alternative for growing businesses, offering features like multichannel support, shared inboxes, and conversational bots.

Social Media 98

Social Media SaaS Marketplace as a Service Communication 98

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Predictive analytics are driving business decisions such as product and marketing strategy. Book a Userpilot demo to find out how you can enhance your in-app experiences to keep up with the behavior trends for 2024.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. Lack of help resources. How to identify a conversion funnel leak: Conduct feedback surveys and pair the results with actionable data from session replays, funnel , path , and heatmap analysis. Features with usability issues.

Scale 105

Scale Sales Funnel Onboarding Retention 105

Buffer Resources

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

Social Media 89

Social Media AI Search Technical Review Entertainment 89

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. The same strategies local businesses use just aren’t as effective. The same strategies local businesses use just aren’t as effective. The next few sections outline the different ways you can market your e-commerce business.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

User Pilot

JUNE 19, 2023

For user onboarding in digital products, product adoption platforms like UserGuiding , Chameleon , and Userpilot are more suitable. To see how Userpilot can help you onboard and educate your customers, book the demo! Cloud-based SaaS LMS platforms have a number of advantages over self-hosted ones. Userpilot resource center.

Systems Review 98

Systems Review Management SaaS Education 98

Neil Patel

OCTOBER 5, 2020

From a business perspective, you could argue that technology communication is beneficial. With this in mind, here’s a breakdown of everything you need to know about how technology affects communication with customers, plus how to use these developments to your advantage. How Has Technology Affected Communication?

Communication 145

Communication Technology Artificial Intelligence Social Media 145

Neil Patel

JANUARY 2, 2023

It’s survival of the best search features when it comes to Google and social media. We’ve been saying for a few years now that social networks are the new search engines. They’ve already changed the search landscape so much that many skip Google and head right to social media websites. Think about it.

Social Media 71

Social Media Education Branding Engineering 71

How To Buy Saas

MAY 23, 2021

We will go ahead in describing Semrush vs. Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. In contrast, SimilarWeb is intended for website statistics only.

Social Media 124

Social Media Content Marketing Advertising Scale 124

FastSpring

AUGUST 2, 2023

As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Are you looking for a merchant of record that will partner with you to grow your business internationally? Selling internationally is key to their business model. Here’s why. Now, Stripe offers it.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

Neil Patel

SEPTEMBER 3, 2021

How do you make sure yours is successful? With so many virtual job fair platforms to choose from, it’s possible to recreate the traditional job fair with an online twist. This has seen major companies around the world embrace virtual jobs fairs, including Deloitte, BNP Paribas, SumUp, and many more.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71