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Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.
Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. Under her leadership, Alloy Automation has pioneered the use of AI to streamline API integration and documentation processes.
This isn’t just about productivity — it’s about economic disruption : The Agent Economics: Traditional SaaS: $3,500 per employee annually across organizations AI Agents: Can replace entire job functions for <$100/month The math may be devastating for high priced seat-based pricing models 3.
Is charging by consumption (usage-based pricing) a superior model for a business? When we say UBP, we mean charging customers by how much they use, rather than a constant amount of seats per month or API calls per month. Infrastructure companies sell API calls, licenses per core or host, SMSs, bandwidth, storage by the GB.
With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? But how common is Contact Me in 2022? It’s a mix.
Here’s the fascinating part: while everyone else was rushing to build on top of OpenAI’s APIs, Sam and his team took the harder path of building their own AI infrastructure. The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value.
This isn’t just a note-takerit’s an AI that knows your product cold. If a prospect asks about integrations, pricing details, or implementation requirements that you’re unsure about, you’ll simply ask your AI, and it will provide the perfect answer in real-time. This will transform the quality of sales calls.
A chief data officer at a top-five global bank recently shared they have 150 generative AI projects in the lab but zero in production. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. This is exactly backward.
How FastSpring drastically simplifies the entire cross border payments process for SaaS, software, mobile game, and other digital product businesses. That’s because a merchant of record becomes the entity that is technically selling the product. Predictable flat rate pricing model with no cross border fees.
Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers. For the first few years in the company’s life, Klaviyo dedicated itself to building the perfect product and understanding their customer. “We Pricing & Selling Strategy. Key Takeaways.
There are now tighter restrictions around storing, indexing, or copying Slack data accessed via the API. What happens if every other system of record app—ServiceNow, Workday, Salesforce, Datadog—decides to close off API access in similar ways? Especially if you thought that data was yours to begin with. Headline CPI: 2.4%
In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership. From payment acceptance to outbound disbursements to invoice printing, Usio combines everything under one roof , accessible via a single API.
When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model.
RapidAPI is the world’s largest API Hub where millions of developers find and connect to tens of thousands of public APIs. Our commercial negotiators use the pricing insights from our database to then go and negotiate on our client’s behalf.
FastSpring provides an all-in-one payment platform for SaaS , software, video games, and digital products businesses, including VAT and sales tax management, payment localization, and consumer support. Pricing starts low per transaction, but it will add up quickly if you’re looking for a more robust service. Interested?
Developer-Led Growth Differs From Product-Led Growth WorkOS is a developer platform. VP of Product: Head of Product has an Enterprise roadmap around real functionality they want in the app. In today’s world, you can get all this stuff from your API, go to WorkOS and other vendors, get SAML and single sign-on, etc.
Pricing is based on products and volume, not seats. A lot of us with products that don’t naturally lend themselves to a per-seat model wonder what exactly to do. Procore has done very well aligning pricing naturally with usage. Multiple products are key to growth. 5 Interesting Learnings: #1.
According to an OpenView survey, by 2023, 56% of SaaS companies will be using or expecting to test usage-based pricing, which they define as “a pricing model that enables customers to pay for a product according to how much they use it.”. Seat-based pricing (SBP) is a usage-based metric. SaaS pricing is tough to optimize.
98% of SaaS companies experienced positive growth when they made core changes to their pricing models in 2020. As the B2B world continues to integrate SaaS, pricing models are adapting as well. Pricing Model #1: Segment-based. Then, you can dynamically display each variation in pricing tiers on your quotes and websites.
These businesses sell at every price point and sell to every operational buyer. From product to sales, from legal to marketing. Usage: 500 of API calls, then upgrade. This is true across every price point. How frequently someone uses the product, how many people were invited etc. About 600 companies submitted data.
Providing developers with an API connectivity solution that assists with the creation, publishing and maintenance of integrations within their own application. Quickly add new connectors for any application not currently listed with our API to connector builder, or let us create them for you. With over $1.5B
We have a product strategy and a company strategy, and it happens that this acquisition was a fantastic fit there.”. That product strategy has served the company well, but it wasn’t always easy in the early days. The Plaid API allows engineers to build their own financial solutions, which is the core of how Plaid operates.
Even today, developers often bring the deal into the product-line buyer, maybe even usually. So sales is still a team effort targeting both the developer + the marketer or product lead at the customer/prospect. Algolia recently revamped pricing to make it more transactional / pay-as-you-go, not less.
You can create segments based on product, buyer type, sales motion, customer size, geography, or whatever is relevant to your business. When Intercom examined ARR, GRR, and NRR for each segment, they discovered that one of their products had weak revenue metrics, while a certain customer type also performed poorly.
By BluLogix Team AI Billing Innovations, Usage-Based Pricing, Credits, and Prepaid Models AI Billing Needs a New Approach Unlike traditional SaaS, AI products often require real-time metering and consumption-based pricing. Example: OpenAI now requires upfront payments for API usage, preventing unpredictable billing surprises.
As an API-first company, WorkOS focuses on selling primarily to developers. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.
Algolia, last valued at $2.2B, started off an search API for ecommerce and B2B companies when I first invested at a $12m valuation — and it still is. Going from a single-user product to a collaborative, multi-user one can often dramatically expand your customer base. Adding a second product that can be bigger than your first. $30B
Well, there are probably at least 3 core true-isms with customer buying: For a product much more than $299 a month, most prospects want to talk to someone before they buy. For almost any product that requires real business process change, most prospects will want to talk to someone before they buy. So for those products: Yes.
That product didn’t take off, although it formed the core of the search API that later would. The 1000s of developers happily using your product. Algolia’s #1 competitor is Elastic Search — an open-source product — and related free open source products. Pricing models really do matter.
Velaris – pricing is only available upon request. Catalyst – pricing is only available upon request. Gong.io – pricing is only available upon request. Gong.io – pricing is only available upon request. Gainsight – pricing is only available upon request. G2 rating : 4.4 G2 rating : 4.8
Build What’s clear is that a lot of the early done-for-you platforms are becoming legacy because their pricing is user-based. The platform you want to invest in is the one where pricing is incentivized to have fewer humans, not more. In the past, G had to build signals 1-1, each with an API integration. Goal: Get 10% of U.S.
They underwrite and onboard the sub-merchants and provide them with the products and services required to process electronic payments. Terms related to integrated payment technology Application programming interface (API) A set of routines, protocols, and tools that are used for building software applications. eCheck, PayPal, etc.)
Types of payment systems include hosted gateways, self-hosted gateways, and API-based payment systems. There are multiple ways for your eCommerce customers to pay for your products on your website. Just like self-hosted gateways, merchants using API-based solutions are responsible for security.
However, existing solutions for generating pricing estimates for subscription changes, securing internal approvals, and providing customers with formal documentation are overwhelmingly manual, cumbersome, and error-prone. That’s the vision behind FastSpring’s Proforma Invoice API. Increase Renewal Rates. Simplify Complex Scenarios.
So you’ve decided to invest in Userpilot to bolster product-led growth , but you’re still unsure which Userpilot pricing plan to purchase? In this article, we’ll break down Userpilot’s pricing plans and review all the features you can find when you choose your specific pricing plan. Product analytics.
The Basics of Integrated Payments At the core, integrated payments connect your software to a payment processor through APIs. These APIs enable your users to accept credit cards, debit cards, ACH, and other payment options without ever leaving your platform. Can you set custom pricing for your merchants? Learn more.
Optional productpricing can help SaaS companies earn more money while charging less for their otherwise premium product. Want to know how this seemingly paradoxical model works and the benefits it can have on your product-led growth ? What is the optional productpricing model?
If we look at the distribution by respondents here on the Y-axis, we broke it down by four different categories: usage based, how many API calls, in other words, you can use as many different API calls as you want. How many API calls do I get free with Trulia before I need to pay? And really, that comes back to your price point.
In addition, Lee shared his view on usage-based pricing and defending a startup’s great asset, talent, from poaching during the next recovery. Usage-Based Pricing. Twilio was one of the pioneers of usage-based pricing. Second, UBP reduced friction for individual developers to tinker with the APIs. Compensation.
Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond. Barrier to international expansion. Low conversion rates.
Developer API Documentation, API, Examples, FAQ and more. Developer API Documentation, API, Examples, FAQ and more. APIs power 83% of web traffic today , making their performance critical for businesses. Great for small to medium teams with a pay-as-you-go pricing model.
Investing in product analytics software can be a worthwhile investment as it helps you attain deeper insights into user behavior. That said, the Hotjar pricing model can be both expensive and confusing if you don’t familiarize yourself with all its quirks. What is Hotjar pricing? Get your free Userpilot demo today!
We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. Does your product have a base of power users who account for the majority of the feature’s use? Will my customers actually be willing to pay for genAI and if so, how much? Interviews.
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