The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR
SaaStr
JULY 12, 2025
Their “V0” product? A color-coded spreadsheet. Not software. ” This approach gave them insights no amount of customer development interviews could provide. When they finally built software, it solved actual problems rather than theoretical ones. Not a fancy prototype. Would you use it?
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