User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. Limiting sales to just phone and emails. Never asking for the sale.

B2B 56

B2B Development Team Review Underperforming Technical Team Technical Review 56

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. If your solution is a little more enterprisey and you’re working with a higher-touch sales model you may also want to track qualified leads along with trial signups.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaStr

MAY 24, 2019

As for Andrew, he started his first software development company at the age of 18 and has been running Wrike for the last 13 years alongside advisory roles with both Ditto and Appulate. And so, it’s all incremental investments, incremental risk, so it can get your product very far.

Sales Hiring 145

Sales Hiring Scale SMB Sales Recruiting 145

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. Yesteryear, if you had a communications product, you would go into a relatively top down, IT type sale.

Scale 286

Scale Underperforming Technical Team Engineering Wireless 286

SaaStr

AUGUST 29, 2019

First of all, when you just started your company, that product market feed is literally critical. So it’s extreme and those that, that, those things are set in the early days through the product market feeds. It could be product market feed, it could be something else. Success always comes from people.

Sales Hiring 108

Sales Hiring Scale Outsourcing Services Scaling 108

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. What role will marketing play in the acquisition process? . At what point will you introduce Sales into the buyer’s journey? .

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. Most software companies start with a product obsession. The early years are spent going deep on the product, the customer, and finding product market fit.

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

OPEXEngine

AUGUST 31, 2021

Tech debt refers to issues in legacy code that slow the development process, impact developers’ efficiency and productivity, and negatively impact the quality of the final output. Larger enterprise SaaS businesses tend to be focused on sales execution and profitability rather than investing in R&D. 1st quartile.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

OPEXEngine

AUGUST 31, 2021

Tech debt refers to issues in legacy code that slow the development process, impact developers’ efficiency and productivity, and negatively impact the quality of the final output. Larger enterprise SaaS businesses tend to be focused on sales execution and profitability rather than investing in R&D. 1st quartile.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

A Smart Bear

NOVEMBER 7, 2017

The product was built on a platform , and the platform changed. Examples: A popular app drops to zero downloads after Apple builds it into iOS; A Microsoft Office add-on drops to zero sales after Microsoft builds that feature into Office; A Twitter utility breaks when Twitter removes functionality from their public API.

Payment Solutions 71

Payment Solutions Payments Payment Methods Scale 71

Sales Enablement, SaaS and Growth

MARCH 23, 2020

S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Opportunity Cost Too often people think solely in terms of the up-front cost of a program, service or product.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JUNE 7, 2021

I was a software developer, a product person. I will really understand, “What is the price I want for my product?” ” I have apples for sale. You have to be a little more measured, but what I always think about is a company usually starts up from a product. ” Product takes a long time.

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

User Pilot

JANUARY 30, 2023

In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. of the market) are excited about trying products and testing new technology. They include: Innovators. Innovators (2.5%

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Point Nine Land

APRIL 21, 2021

There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. But, in my experience, there’s very little written about what is the equivalent for Product Management. How to efficiently collect feedback from customer-facing teams?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

Outseta

JANUARY 20, 2020

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SmartKarrot

AUGUST 26, 2021

Deliver growth by assuring usage, renewals, post-sales success, loyalty, expansion, and new product adoption. Accurately forecast and achieve revenue goals by identifying upsell opportunities based on the needs of the customer or new production rollouts. Develop and promote advocates of Apperio.

Customer Success 19

Customer Success Scale Outsourced Development Market Research 19

ProfitWell

SEPTEMBER 20, 2019

It collects data on its customers, passing that info along to a newly formed internal sales team to push higher-priced offerings and upgrades. Privy is setting an example by putting in the extra effort to learn more about who uses their product and what types of upgrades might benefit those different groups. Then the cycle repeats.

Software Review 45

Software Review Advertising Underperforming Technical Team Social Media 45

SmartKarrot

AUGUST 5, 2021

Using product data and statistics, these professionals share best practices, tools, and tips in a collaborative environment, improving PMs’ daily responsibilities. Product Managers and Product Marketers have traditionally been responsible for the overall success of a product, in terms of sales, revenue, and external market factors.

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

SaaStr

JUNE 10, 2021

Marten Mickos: And if you are a product manager, or if you are in charge of go-to-market, or sales, or you’re the CEO of the company, I encourage you to think about the whole product that you need to deliver to the customer, and think about the entire job that needs to get done. It could be work done by suppliers.

Outsourcing Services 140

Outsourcing Services Marketplace as a Service Outsourced Development Scale 140

SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing?

CTO Coach 173

CTO Coach Sales Hiring CTO Hire Software Review 173

User Pilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Management 40

Management Software Review SaaS Technical Review 40

User Pilot

JANUARY 15, 2024

Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. These B2B metrics also give you an idea of more abstract concepts like product-market fit. Decision-making. This helps your SaaS business make smarter decisions and achieve a higher ROI on the efforts of each department.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

SaaStr

MAY 7, 2019

But then once you get process in place you need to be able to actually trust someone to scale that and to have experts whether it’s in sales or product. We were really lucky in that we have pretty much opposite backgrounds and are best friends, but Erica is a neuroscientist, software developer. ” I love that.

Scale 114

Scale Scaling Sales Hiring Underperforming Technical Team 114

User Pilot

JANUARY 26, 2021

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Here are five quick takeaways.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137